Google My Business - Location IDs and Wrong Keywords in GMB Insights Data
In this podcast by Bill Hartzer, Bill talks about Google My Business short names, location IDs, and keyword insights. There is an issue that allows someone to change the location ID in a GMB short name URL that then causes Google My Business to wrongly report that keyword as being associated with a particular Google My Business listing. We don't know the implications of changing the keywords and location ID, but they are being reported as keyword queries. But, if Google My Business is reporting these wrong keywords, then it's quite possible that their GMB algorithm is using that data, as well.