Dans le monde numérique d'aujourd'hui, il est essentiel pour les ostéopathes d'être présents en ligne. Une excellente façon de commencer est d'utiliser Google My Business, une plateforme gratuite offerte par Google qui permet de créer et de gérer la fiche d'un établissement sur le moteur de recherche le plus utilisé au monde. Dans cet article, nous allons vous expliquer ce qu'est Google My Business et comment vous pouvez l'utiliser pour optimiser votre présence en ligne en tant qu'ostéopathe.

Dans ce 56 ème épisode, je réponds à la question d'Adeline -  Comment réussir à toucher ma cible en local ?

Pour commencer il faut se poser sur sa cible, les pain points, les canaux consommés,  le message à adresser ...  et est-ce que je suis proche (géographiquement) de ma cible ?

Le local est une force . Appuyez vous dessus dans votre communication, il peut être un élément différenciant fort.

La première étape est de créer une fiche Google My Business.

Vous avez aimé cet épisode et vous voulez soutenir ce podcast ? 

Laissez moi un avis sur Apple podcast ou Spotify et parlez-en autour de vous, il pourrait aider quelqu'un d'autre ;)

Vous avez une question en marketing digital ? 

Posez-moi vos questions sur Linkedin en MP et je me ferai un plaisir d'y répondre lors d'un prochain épisode : https://www.linkedin.com/in/elodiechenol

Pour rester en contact découvrez ma newsletter : https://substack.com/@elodiechenol

A bientôt pour un prochain épisode ;)

How to Master Google Business Profile Posting for SEO Success

Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact.

What You’ll Learn

• Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility
• How you can craft a post for your business from creating a new post to repurposing content
• Where you can find opportunities for linking and adding keywords

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts.

Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Check out similar episodes:

• Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/
• Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/
• Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/
• Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

In this 3rd installment of The Ultimate Guide to Building an SEO Agency, Joe will share proven criteria for building a FITD offer and provide real-world examples that have been successful in all of the agencies he's worked with and led.

In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool.

00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav.

00:06:36 - Develop Stand-Alone Pages for Your Important Products and Services.

00:09:09 - Think of All the Places You Control and Make Sure Your Full, Correct URL Is Included.

00:12:24 - Understand Your Google My Business Ranking and Complete Your Profile.

For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

As a Facility Management professional, attracting free traffic to your business is likely always at the forefront of your mind. 

On this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses a proven strategy for generating free traffic through Google. 

He covers the ins and outs of Google Business Profile (formerly Google My Business), a platform that allows you to fully optimize your business listing and attract traffic to your website. 

Learn how to share information about your services, hours of operation, images and videos, and more, all through the Google Business Profile. 

Tune in to this episode to discover how to make the most of this powerful tool and drive traffic to your FM company's website.

Darren Shaw of Whitespark.ca joins the EDGE in the second of two parts as we dive into the persistent Local SEO Myths. We covering a great deal that Darren has seen for years and we kill them off, one by one. Darren is a fantastic resource for understanding the true impact that Google My Business (now Google Business Profile) has on a local service company’s customer relationship and conversions… today on the EDGE.

[00:02:33] Local SEO Myth: Does everything have to be perfect for Google?
[00:05:26] Local SEO Myth: Using a Call Tracking Number Negatively Impacts Rankings
[00:07:22] Local SEO Myth: Setting Service Area in Google My Business Impacts Ranking
[00:09:24] Local SEO Myth: Keywords in the Business Description
[00:12:53] The Absolute, Most Important Thing to Convey: Trust
[00:13:52] Local SEO Myth: Geotagging Images
[00:18:16] Google Knows Your Space, Knows Your Brand, Knows Your Business
[00:19:27] Local SEO Myth: No One Reads Reviews Anymore
[00:25:25] Consumer Reviews Are A Conversion Step
[00:34:35] Shoppers Are Not Clicking Through to Websites Anymore

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE.

[00:05:02] What Does Whitespark Do for Companies?

[00:07:05] QR codes are back!

[00:08:52] Stats on Local Search

[00:10:43] In some industries, Google drives upwards of 90% of all of their business.

[00:13:12] Google as your new homepage, care of Mike Blumenthal 

[00:15:17] In the past 6 years, Google has been rolling out a ton of incredible features

[00:17:51] What are the first steps you help a business owner understand in Local SEO?

[00:18:52] What is the top local search ranking factor?

[00:21:29] Three Pillars of Local Search

[00:23:04] What are citations?

[00:26:14] Consistency is a myth in Local SEO

[00:28:08] Local SEO = Entity SEO

[00:30:02] Get the keywords in the review!

[00:31:57] The Local Search Ranking Factor Survey

[00:39:02] Keywords in the Business Name?  Seriously, Google?

Mordy missed this episode!  Please publicly shame him, if you would!  We covered pretty important news - GMB is gone!  What’s in a name, really.  The news is really about the changing way to edit your Google Business listing, and what is going away.  More news to check out from Search Engine Land and Search Engine Journal today on the EDGE.

[00:03:15] Goodbye Google My Business! 

[00:07:42] Google tells us where we should put our videos for maximum exposure

[00:14:25] We’ve got a new Page Speed Insights version and 

[00:18:14] Incoming is a Page Experience Update coming to Desktop!

This podcast episode is going to be a bit of a mashup. First, I talk about changes to Google My Business and a few things that chiropractors need to know in order to get more patients from Google.

Next, I talk about patient retention. It’s so important that you stay connected to your patients even after they discontinue care.

Last, I discuss the value of being direct. So often chiropractors will spend time networking and marketing but they don’t ever get anything from it. Maybe it’s time to be more direct. Let’s talk about it.

More and more chiropractors are starting to understand the importance of Google My Business (GMB). Most chiropractors will get more visits to their GMB profile in a given month than they will to their own website. But what to do with GMB isn’t as straightforward for every chiropractor.

In this episode, I talk about what to do with Google My Business if you are a chiropractic associate, an independent contractor, or a chiropractor with multiple clinics. Let’s get into it.

Got a question for the team? Let us know! Whether you’re a client or a first time listener, we love to help folks out. Visit us at localseotactics.com/questions to let us know!

Thanks for checking us out, and enjoy the show.

What You’ll Learn

• The basics of what being a service area business means.
• Why some businesses may want to set up as a service area business.
• How to set up your GMB to hide your physical address.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/hide-your-address-by-setting-up-your-gmb-listing-as-a-service-area-business/

Welcome to the second episode of The Unofficial Google My Business show!

"A good GMB post is like a good banana 🍌... everyone wants to check it out! 🔭👀"

Today, we're talking about posts and why they are so incredibly important to use and why you should be taking advantage of them. We also have a good rundown of what makes a Google My Business post stand out from all the rest.

GMB is for everyone!

Protip 1: Keep your posts short and snappy! Make sure you're using imagery that makes sense and that pops so that your post makes your business stand out for the right reasons.

Protip 2: Take your time to plan your posts and share them on a weekly basis at a minimum. This will keep your profile looking fresh and filled with the best info to convert people viewing your profile into customers.

Protip 3: Make the most of your posts and don't put out half-thought out content! Make sure you're using them to add value and showcase specific aspects of your business that are going to convert people. Have a strategy!

GMB Gorilla:

https://bit.ly/3hBlGl1

Churn Softserve: An excellent example of good posts and also a great overall GMB profile.

https://posts.gle/ZgKExe

Welcome to the second episode of The Unofficial Google My Business show!

"A good GMB post is like a good banana 🍌... everyone wants to check it out! 🔭👀"

Today, we're talking about posts and why they are so incredibly important to use and why you should be taking advantage of them. We also have a good rundown of what makes a Google My Business post stand out from all the rest.

GMB is for everyone!

Protip 1: Keep your posts short and snappy! Make sure you're using imagery that makes sense and that pops so that your post makes your business stand out for the right reasons.

Protip 2: Take your time to plan your posts and share them on a weekly basis at a minimum. This will keep your profile looking fresh and filled with the best info to convert people viewing your profile into customers.

Protip 3: Make the most of your posts and don't put out half-thought out content! Make sure you're using them to add value and showcase specific aspects of your business that are going to convert people. Have a strategy!

GMB Gorilla:

https://bit.ly/3hBlGl1

Churn Softserve: An excellent example of good posts and also a great overall GMB profile.

https://posts.gle/ZgKExe

Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do:

- Claim Your GMB Listing
- Complete and Update Your GMB Listing
- Know Your Goal for Google Star Ratings
- Set Up a Workflow to Get Reviews
- Have a Set Process for Responding to Reviews

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.google.com/business/
https://maps.google.com/
https://www.birdeye.com/

What you’ll learn

• The importance of taking action and not ignoring these requests when they come.
• What steps to take to protect your GMB.
• Why awareness of who has access to your GMB is important for maintaining your security.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-to-do-if-someone-is-trying-to-hijack-your-google-my-business-listing/

No business owner wants to leave money on the table, but if you aren’t optimizing your Google My Business listing, that’s exactly what you are doing!

In this episode, Clarence discusses the importance of claiming and optimizing your GMB to boost organic traffic—both online and to your brick-and-mortar business. He shares four simple optimization tips to ensure your listing is primed and ready so you can take full advantage of this free, traffic-generating marketing tool.

If you are looking for a budget-friendly way to take your marketing to the next level in 2021, this episode is for you. Listen now!

Keep an eye out and stay a step ahead with the latest news in online advertising.  Daryl Margaux from Search Kings is back with todays installment.