Dodgeball Marketing Podcast

In this episode, we talk about getting the most value from your content strategy.

00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts, Ebooks, Infographics
00:08:15 - Plan a Variety of Content Formats: Videos and Podcasts
00:12:54 - Support Your Sales and Customer Nurture Programs with Your Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about how to think about SEO services and pricing.

00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do
00:06:54 - Understand How Long It Takes for SEO to Gain Traction
00:09:53 - Understand Who Will Be Your Point of Contact with Your Agency
00:11:50 - Understand the Short and Long Term Value of Content and SEO Work

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site Launch
00:12:42 - Plan to Test Page Speed with New Add-Ons and Plug-Ins

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://craftcms.com/

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting
00:10:22 - Create a Members-Only Content Access Group With Valuable Content
00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we talk about getting the most SEO value out of your webinar content.

00:01:54 - Use Your Landing Page as an SEO Content Page
00:03:17 - Load the Full Webinar Transcript to Your YouTube Description
00:05:05 - Make the Full Transcript Available on a Web Page
00:09:33 - Build Links to New Content from Older Pages
00:12:32 - Use Keyword Research to Develop Your Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.rev.com/
https://vimeo.com/

In today's episode, we're going to talk about using the power of story to drive your business growth.

00:01:44 - Tell Your Story Well.
00:04:00 - Make Your Ideal Customer the Hero of Your Story.
00:06:33 - Turn Your Customers' Stories into Content.
00:10:06 - Speak to Your Audience with Stories That Work for Each Stage in the Buyer Journey.
00:13:00 - Make an Emotional Connection.

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO.

00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices.
00:03:59 - Create Landing Pages for Your Major Markets and Regional Identifiers.
00:07:04 - Show Case Studies. Before and After Content Is Very Popular and Helps People Understand Exactly What to Expect from What You Do.
00:09:21 - If You Are a Source of Answers for Questions About Product or Service Options, You Will Reach People Who Are Ready to Buy.
00:13:11 - Compare and Contrast Options in the Marketplace.

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.answerthepublic.com/

In today's episode, we're going to talk about five easy ways to get started with your SEO. 00:00:18 - See Where You Are Now. Check Out Your Rankings in an SEO Tool.

00:03:15 - Get Your Most Important Keywords Into Your Website Top Nav.

00:06:36 - Develop Stand-Alone Pages for Your Important Products and Services.

00:09:09 - Think of All the Places You Control and Make Sure Your Full, Correct URL Is Included.

00:12:24 - Understand Your Google My Business Ranking and Complete Your Profile.

For more on the tools and tips in this episode, please visit: https://www.dodgeballseo.com/

In today's episode, we're going to talk about how your marketing changes when you grow geographically.

00:01:17 - Consider How You Look Now in Terms of Service Area and Placement in Search Engines.
00:03:17 - How Should Businesses That Are Expanding Thinking About How They Present Their Service Area Online?
00:08:16 - Plan for How Your Google Maps Listing Will Support Your Stated Service Areas.
00:12:53 - How Should Expanding Regions Affect Content Planning?

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In today's episode, we're going to talk about a big item in the news lately, and that is maintaining your ability to market without third-party cookies.

00:00:25 - What Are Third Party Cookies?
00:04:15 - Build Your Social and Email Audiences.
00:06:32 - Develop Your SEO, Content, and Affiliate Programs.
00:09:28 - Use Video Content to Solve Problems and Questions.
00:12:40 - Understand Where You Are in Having a Real Sales Funnel.

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.cnn.com/

In today's episode, we're going to talk about marketing post-coronavirus and how to change your marketing in this new reality that we live in.

00:01:21 - Be Ready to Market Your Staffing Needs on an Ongoing Basis.
00:04:40 - Close Gaps in Your Tracking to Know Your ROI. i.e., Call Tracking.
00:06:40 - Be Prepared for a More Remote Workforce.
00:09:51 - If You Go More Remote, Move to Web-Based Management Tools.
00:13:45 - Keep Life Positive.

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.callrail.com/
https://analytics.google.com/
https://zoom.us/
https://meet.google.com/
https://basecamp.com/
https://asana.com/
https://www.hubspot.com/
https://quickbooks.intuit.com/
https://slack.com/

In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails.

00:01:00 - What Is a Cold Email Compared to an Opt-in Email?
00:02:33 - Is Cold Emailing Allowed? (disclaimer)
00:06:08 - What Platforms Enable Marketers to Use It?
00:09:44 - What Are the risks?
00:14:30 - What Does It Look Like when Done Well?

Tags: newsletter, opt-in email, cold emails, CAN-SPAM act, email spam, Constant Contact, MailChimp, Hunter.io, Woodpecker, SmartReach, GMail, Outlook, HubSpot

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on your homepage, adding video to service and landing pages. We also talk about their usage on social channels and in email newsletters.

00:00:50 - Provide a 360-degree Overview on Your Home Page
00:04:52 - Dig into the Details on Your Services Pages
00:07:07 - Increase the Conversion Rate on Ad Landing Pages
00:09:36 - Share a Regular Flow of Content on Your Social Channels
00:11:49 - Highlight Your Best Topics in Email Newsletters

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube!

00:01:42 - Google Search
00:03:55 - FB/Insta
00:08:06 - LinkedIn
00:12:24 - Banner Display
00:15:04 - YouTube

Tags: google search, search advertising, ppc, paid search, facebook ads, instagram ads, b2b advertising, google display network, facebook, instagram, linkedin, banner display, youtube

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future.

00:01:06 - There's a Balance: Access to Information vs. Search Engine Priorities
00:04:57 - SEO Is Website Architecture, Offsite Factors, and Content Strategy
00:07:47 - New Devices Are Changing Voice Search
00:10:16 - Search Volume Is Increasing, so Complexity Is Increasing
00:12:17 - Business Find It Converts Better Than Ads

Tags: seo, web architecture, backlinks, content marketing, voice search, digital advertising, ppc, paid search

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public.  This episode will go over the things that healthcare providers and healthcare marketers get wrong and how to fix them.

- Understanding Online Reputation Management
- See Patients as Consumers Who Are Busy. Follow Up!
- Turn Reputation Management into Operational Excellence
- Take a Cue from Elective Services and Modernize Your Ability to Predict Cost
- Get Help so You Can Focus on Your Craft

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to:

00:00:31 - Understand and Use Core Web Vitals
00:03:25 - Use Meta Descriptions Well
00:05:56 - Know Your Competitors and Their Online Activity
00:09:52 - Use Video Content on Key Pages
00:12:30 - Understand Your Robots.txt

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Making your online identity as high-profile as possible involves a combination of SEO updates and usability fixes. Here's how to jump-start the process.

00:00:52 - Avoid Confusion With Your Domain Name for SEO
00:04:10 - Know and Monitor Your Domain Authority
00:06:05 - Make Phone Calls and Phone Numbers User-Friendly
00:10:12 - Know How Well You Rank for Branded Searches
00:13:42 - Keep Your Keyword Research Current

Tags: SEO, keywords, domains, websites, branding

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Off-site SEO is all about managing your presence on reputable sites and building up your linked pages. Here's how to get a build a strong online presence beyond your website:

00:00:19 - Create Steady and Valuable Social Media Content
00:03:48 - Use All of Your Websites/Profiles to Support Each Other
00:06:34 - Use Directories and Online Listings to Gain Inbound Links
00:09:28 - Use Consistent Contact Info Everywhere
00:12:15 - Make Your YouTube Channel Branding Complete

Tags: YouTube, directories, SEO, backlinks, websites

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.advicelocal.com/
https://www.synup.com/
https://studio.youtube.com/

Simple website updates and maintenance can keep your web content more visible in search engine results. Be sure to set up and monitor the following areas:

- Have Site Backups in Place
- Keep Your CMS and Plugins Up to Date
- Implement Google Search Console
- Connect Your Email to Google Analytics
- Keep Sitemaps Working and Updated

For more on the tools and tips we discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://analytics.google.com/
https://search.google.com/