leadnurture

Every day as a business owner you make a multitude of decisions. From mundane ones to important ones. Little ones to big ones. Some decisions are inconsequently to the growth of your company. But the decisions you make about sales is in a category all by itself.

In this episode, I explain the three categories that encompass all sales activities and how using this framework helps me make decisions in my own business. This helps avoid the "rocking horse syndrome" of feeling busy but not making progress. Let me break this leads framework down for you.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/273

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting
00:10:22 - Create a Members-Only Content Access Group With Valuable Content
00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/