constantcontact

In this episode, we're going to talk about the subject of cold emailing and how it's not dead like you've probably heard. We'll talk about the main two types of emails: newsletters or opt-in emails and cold emails.

00:01:00 - What Is a Cold Email Compared to an Opt-in Email?
00:02:33 - Is Cold Emailing Allowed? (disclaimer)
00:06:08 - What Platforms Enable Marketers to Use It?
00:09:44 - What Are the risks?
00:14:30 - What Does It Look Like when Done Well?

Tags: newsletter, opt-in email, cold emails, CAN-SPAM act, email spam, Constant Contact, MailChimp, Hunter.io, Woodpecker, SmartReach, GMail, Outlook, HubSpot

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Get rid of all the guesswork in your business!

With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation!

Listen and follow along with the show notes below!

Show Notes

• 4:06 - Data Science
• 4:16 - Evan Eakin, Datavail
• 6:41 - Putting the Sexy Back in Data Science
• 9:44 - Adapting Business Intelligence for Marketing
• 10:30 - Segmenting Your Customers
• 11:54 - We’ve said it before and we’ll say it again! WHERE IS YOUR CUSTOMER LIST?
• 12:26 - Step Zero
• 14:03 - Social Thumbprints
• 22:48 - Using your Customer Lists in Partnerships
• 26:27 - Easy Ways to Collect Customer Data
• 33:47 - Don’t Go It Alone

Learn more about Coterie's Hospitality Marketing Academy!

By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you’re basically just “renting space”, your email list is your very own property, as well as an invaluable business commodity. But in this ever changing and evolving world of mobile marketing, finding a way to mesh the two together is key. .

In order to stay on top in the mobile marketing era, you need to balance keeping your email marketing efforts relevant in this age of social media. Keeping in mind how much time the average person spends on their smartphones these days - and reaching out to them there - will help to keep your business front of mind, authentic, and open up other creative opportunities for your business to engage with your audience.

Heather Jackson has more than 20 years experience helping businesses with their online and offline marketing strategies. She loves speaking and presenting at seminars and conferences on the topics of digital, social and email marketing, as well as best practices to help businesses grow using available online tools.

http://www.agentsofchangecon.com/164