Dodgeball Marketing Podcast #71: Alternative Strategies for Nurturing Soft Leads to Close
In this episode, we talk about alternative strategies for nurturing soft leads to a close.
00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them Ad Retargeting
00:10:22 - Create a Members-Only Content Access Group With Valuable Content
00:12:50 - Engage Prospects as Content Generators: Interview Them for Your Own Content
For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/