Dodgeball Marketing Podcast

Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages.

- Make Sure You're Interlinking Your Pages
- Look for Back-Linking Opportunities
- Look for Local Link Opportunities
- Post to Q+A Sites
- Make Sure Off-Site Links Open in a New Tab

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/

Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages.

- Make Sure Your Site Is ADA Compliant
- Make Sure Your Site Is W3C Compliant
- Remove Duplicate Meta Descriptions
- Remove/Rename Duplicate Page Titles
- Remove/Update Duplicate Content

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.accessibe.com/
https://www.screamingfrog.co.uk

Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today.

- Optimize Your Top Pages
- Delete Irrelevant Content
- Implement Question Keywords
- Ensure Each Page Has 300-500+ Words
- Identify and Use Guest Bloggers

For more on the tools and tips we discussed, please visit:
https://www.dodgeballseo.com/
http://www.quora.com/
https://www.answerthepublic.com/

Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking:

- Track Page Speed and Load Times
- Check Domain Authority (Moz)
- Watch Keywords Ranked/Sum of Ranks (SpyFu)
- Monitor Crawlability Scores and More (SEMRush)
- Understand Time on Site

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://developers.google.com/speed/pagespeed/insights/
https://analytics.google.com
https://www.moz.com/
https://www.spyfu.com/
https://www.semrush.com/

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address:
- Find and Fix: Broken Links
- Find and Fix: Broken Images
- Find and Fix: Meta Descriptions and Titles
- Find and Fix: Image Optimizations
- Find and Fix: Website Search Box

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.raventools.com/
https://www.semrush.com/
https://www.screamingfrog.co.uk
https://analytics.google.com/analytics/web/provision/#/provision

Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask:

- How Is Local Visibility on Listing Tools?
- Would Plugins Help Your SEO?
- Are GSC Crawl Errors Being Fixed?
- Are Bing Crawl Errors Being Fixed?
- Is a CDN in Use and Working?

For more on the tools and tips in this episode, please visit:

https://www.dodgeballseo.com/
https://www.synup.com/
https://www.advicelocal.com/
https://www.yoast.com/
https://www.search.google.com/
https://www.bing.com/webmaster/
https://www.cloudflare.com/

Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots:
- Monitor and Fix Pagespeed
- Be Sure Your Site Is Fully Responsive
- Use "Big Idea" Content Marketing on Main Pages
- Install and Learn from a Heat Map
- Be Sure Forms Are Working (and Simple)

For more on the tools and tips in this episode, please visit:
https://www.dodgeballseo.com/
https://www.hotjar.com/
https://www.crazyegg.com/
https://developers.google.com/speed/pagespeed/insights/

Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask:

- Are Good Social Channels in Use?
- How Strong Is Social Engagement?
- Are Social Channels Listed in the Footer?
- Are All Social Channel Settings Used?
- Is the Social Hashtag Approach Effective?

For more on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.

Improving website usability requires ongoing evaluation. We recommend starting with questions like these:

- Does the Top Nav Work Well?
- Is There Enough Home Page Content?
- Does the Website Establish Credibility?
- Are There Pages for Major Services?
- Do Key Pages Communicate Well?

For more on the tools and tips discussed in this episode, please visit:
https://sensible.com/dont-make-me-think/
https://www.dodgeballseo.com/

Website headers can either clutter websites or improve usability and SEO. It depends on the choices you make. Here are some things to check:
- Is the Logo in the Header?
- Is There a Link to a Form in the Header?
- Is There a Clickable Phone Number in the Header?
- Is the Header Sticky for Mobile?
- Is the Nav Hierarchy Simple and Focused?

For more on the tips and tools in this episode, please visit https://www.dodgeballseo.com/.

Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend:

- Use Keywords in URLs
- Hyphenate URLs for SEO
- Optimize H1 Titles with SEO Keywords
- Keep Page Titles Short for SEO
- Use Keywords in the First Few Paragraphs

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/.

Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing digital tools together with personable service.

- What Is Groundwork and What Is Your Mission?
- What Do Companies Forget When it Comes to Customer Experience?
- How Have You Seen Digital Marketing Come Together with In-Person Service?
- What Has Been The Biggest Surprise from Your Digital Marketing?
- What Marketing Tools Do You Like or Recommend?

For more on what we discussed in this episode, please visit:
https://hellogroundwork.com/
https://www.dodgeballseo.com/
https://marcussheridan.com/they-ask-you-answer/

Optimizing website images includes choosing great pictures and labeling them well. Here's what to do on your site.
- Use High Quality Images
- Size Images Correctly
- Optimize Image Filenames
- Optimize Image Alt Text
- Use and Optimize Image Captions

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/

Google My Business (GMB) gives critical info at a glance, and you need it complete for better SEO. Here's what to do:

- Claim Your GMB Listing
- Complete and Update Your GMB Listing
- Know Your Goal for Google Star Ratings
- Set Up a Workflow to Get Reviews
- Have a Set Process for Responding to Reviews

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.google.com/business/
https://maps.google.com/
https://www.birdeye.com/

Adding service area information to web pages is essential for local SEO. Here's what to do:

- Get Your Team on the Same Page About Your Service Area
- Update Geographic Info in Search
- Add Geographic Info in Header and Footer
- Keep Location Up to Date in Online Directories
- Build Location Info into Content Marketing

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.google.com/business/
https://www.bing.com/maps/

The world changes fast. Is your business ready? Michael Utley asks Matt Streiff of The Budd Group how they've adapted their business:
- How Has COVID Changed Serving Customers?
- How Do You Consider Local and Regional Factors in Sales and Delivery of Services?
- Where Does The Budd Group Look for Innovative Ideas?
- How Does The Budd Group Use Video for Marketing?
- What Marketing Tools Do You Like or Recommend?

For more on the tools and tips discussed in this episode, please visit:
https://www.buddgroup.com/
https://www.dodgeballseo.com/
https://www.salesforce.com/
https://www.wistia.com/
https://www.soapbox.com/
https://www.hootsuite.com/
https://www.pardot.com/

When planning a content marketing strategy, asking the right questions can set you up for success. Get answers to these questions with your marketing team at the table:

- Is There a Content Strategy in Place?
- Does the Site Feel Sterile or Human?
- What Are the Most Valuable Pages?
- Is the Content Compelling on Key Pages?
- Is There Good FAQ and Q&A Content?

For more on the tips and tools discussed in this episode, please visit https://www.dodgeballseo.com/

Tracking website analytics and improving website security are easier with automated tools. Here's what Michael and Chris recommend:

- Install and Use Google Analytics
- Install and Use Google Search Console
- Install and Use Bing Webmaster Tools
- Purchase and Update SSL as Needed
- Force All Traffic to HTTPS

For more on the tips and tools discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://analytics.google.com/
https://search.google.com/
https://www.bing.com/webmasters/about

If you're a general contractor or in a trades business, Michael and Chris have tips for how to increase your website conversions to improve lead generation:

- Give a "Big Idea" of What You Do
- Make "Contact Us" Actions Clear and Easy
- Use Mobile-First Thinking
- Use a "1-2-3" Structure for Content
- Tell Site Visitors What to Expect

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com/

Video is critical for improving marketing performance and website conversions. Here's why, and how to use video:

 - Make Your Ad Landing Pages Convert Better
 - Make Your Home Page Convert Better
 - Remember: YouTube Is a Search Engine
 - Make Your Services Pages Convert Better
 - Make Your Social Media More Engaging

For more on the tools and tips in this episode, please visit:
https://www.studio.youtube.com/
https://www.dodgeballseo.com/