Dodgeball Marketing Podcast

Service pages are a great way to build credibility and engagement online. Michael and Chris discuss how to optimize service pages for SEO:

- Make Service Pages More than Minimum Length
- Use Both Technical and User-Friendly Service Keywords
- Answer Real Customer Questions in Service Q&As
- Build and Link to Sub-Service Pages
- Avoid Salesy CTAs

For more on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/.

Michael and Chris are ready to talk about search advertising. Here's how to plan a successful paid search campaign:

- Use Bottom Funnel and Middle Funnel Keywords
- Give People a Reason to Click
- Make Sure You're Measuring Everything That Matters
- Drive Traffic to Unique Landing Pages
- Make Follow-Up a Priority

For more on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/
https://www.callrail.com/
https://www.phonewagon.com/

Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to:

- Create Helpful, Valuable Blogs
- Blog for Your Audience, Not Your Peers
- Answer Questions Your Customers Ask
- Use Real Insights in Every Blog
- Make Blogs Personal to Pain Points

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.

Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest:

- Use Popular Content Formats (Hot Topics, How-Tos, and More)
- Create Videos for Your Audience
- Answer Customer Questions with Video
- Give Away Knowledge in Video Content
- Address Customer Pain Points Using Video

For more on the tools and tips discussed in this episode, please visit https://www.dodgeballseo.com.

When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices:

- Advertise Using Key Target Audience Data
- Choose the Best Platform for Social Ads
- Use Headlines that Focus on Future Benefit or Current Pain
- Use Images the Stop the Scroll
- Set Specific Social Ad Goals (and Track Them)

For more on the tools and tips discussed in this episode, please visit:
https://www.dodgeballseo.com/
https://www.bullhornmedia.tv/
https://www.analytics.google.com/

Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to:

- Use Keywords to Optimize YouTube
- Complete Your YouTube Profile for SEO
- Use Subtitles and Captions to Optimize YouTube
- Use High-Quality Custom YouTube Thumbnails
- Use YouTube Playlists to Improve SEO

For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com.

Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results.

- Use Cold Email Sequences for Prospecting
- Nurture Audiences and Cross-Promote with Email Newsletters
- Promote Products and Services by Category with Ecommerce Emails
- Use Email Automation to Close Sales and Orders
- Grow Your Email List with Valuable Content

For more information on the tools and tips mentioned in this episode, visit https://www.dodgeballseo.com/.

Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:

- Choose and Use Keywords for Your LinkedIn Tagline
- Write a Detailed LinkedIn "About" Section
- Update LinkedIn Regularly with Fresh Content
- Keep Your Company LinkedIn Updated and Accurate
- Choose High-Quality Images for Your Company LinkedIn

For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com/.

Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:

- Set Analytics Priorities
- Use Google Analytics Goals
- Pick Your Marketing KPIs for Better ROI
- Create Marketing Dashboards
- Develop Awareness Across Your Organization

For more information on the tools and tips mentioned in this episode, visit:
https://www.dodgeballseo.com/

Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:

- Fresh, Steady, Relevant Content Is Critical
- Monitor and Work to Improve Your Page Speed
- Use Best Practices for Access and Usability
- Monitor and Understand Changes in Traffic
- Be Mobile-Ready

For more on the tools and tips discussed in this episode, visit:
https://developers.google.com/speed/pagespeed/insights/
https://www.dodgeballseo.com/

A great landing page can generate leads and improve search rankings. Here's what Michael and Chris recommend for website landing pages that convert:

- Create a Good Landing Page CTA
- Put Forms and Contact Info "Above the Fold"
- Use Social Proof on Your Landing Pages
- Use Video on Landing Pages
- Get Rid of Distractions

For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/

Keyword use is important for SEO, but keyword mistakes hurt search engine rankings. In this episode, Michael and Chris discuss how to avoid common keyword mistakes. They'll cover:

- Keyword Stuffing and Other Outdated Tactics
- Only Focusing on Visible Text
- Sites that are Still Not Mobile Friendly
- Skipping the Anchor Text
- Schema Unavailable

For more information on the tools and tips in this episode, please visit https://www.dodgeballseo.com/.

"Email marketing will never die. In this episode, Michael and Chris discuss why email marketing matters, and how to use it effectively. They'll cover:

- Learning Customer Email Preferences from Analytics
- Segmenting Your Email Audiences
- Automating Key Email Sequences
- Planning Email Content Efficiently
- Integrating Email with Site Content

For more on the tips and tools used in this episode, visit:
https://www.dodgeballseo.com/

There are many strong SEO tools, but which ones are best for your business? In this episode, Michael and Chris discuss some SEO tools they use, and how to get the most out of them. They'll cover:

- How to Choose and Use SEO Tools
- SpyFu Overview: Pros and Cons
- SEMRush Overview: Pros and Cons
- Keywords Everywhere: Pros and Cons
- Raven Tools: Pros and Cons
- Google Keyword Planner

For more information on the tools and tips in this episode, visit:
https://www.spyfu.com/
https://www.semrush.com/
https://www.keywordseverywhere.com/
https://www.raventools.com/
https://ads.google.com/home/tools/keyword-planner/
https://www.dodgeballseo.com/ 

Social media advertising is different from other online advertising, but how? In this episode, Michael and Chris discuss the purpose and focus of social ads, including:

- How Social and Paid Search are Different
- How Social Ads Differ from Social Content Marketing
- Social Advertising for Brand Awareness
- Social Advertising for Audience Growth and Nurturing

For more information on the tools and tips in this episode, visit:
https://www.dodgeballseo.com/

Local SEO helps people find "businesses near me". In this episode, Michael and Chris discuss improving local SEO. Here's what they recommend:

- Make Websites Mobile and User Friendly
- Grow Reviews at Google My Business (GMB)
- Improve Site Speed and Security
- Manage and Update Critical Business Information
- Get Local Links and Listings

For more information on the tools and tips in this episode, visit:
https://www.podium.com/
https://developers.google.com/speed/pagespeed/insights/
https://www.dodgeballseo.com/

A new year is just around the corner! In this episode, Michael and Chris predict SEO trends to watch in 2021. They'll discuss:

- BERT/Smarter Search Bots
- Keyword Tool Reliability
- Time Needed to Rank Pages
- Alternative Search Engines

For more on the tools in this episode, visit:
https://www.spyfu.com/
https://www.semrush.com/
https://www.dodgeballseo.com/

Domain authority is score (from 1-100) that sums up how valuable your site and content are. In this episode, Michael and Chris discuss improving domain authority with:

- Inbound Links
- Site Architecture
- Social Media
- Listings
- Networking/PR

For more on the tools in this episode, visit:
https://www.semrush.com/
https://www.google.com/business/
https://www.quora.com/
https://www.wikipedia.com/
https://www.dodgeballseo.com/ 

Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:

- Website Design
- Listings/Directories
- Reviews
- Off-Site Audits

For more on what we discussed in this episode, visit:
https://www.healthgrades.com/
https://www.google.com/business/
https://www.dodgeballseo.com/

If your healthcare company has not shifted to a consumer-driven business model, new patient acquisition will falter. In this episode, Michael and Chris discuss how to fill those gaps:

• Utilizing a Website
• Never Missing Calls or Emails
• Streamlining Scheduling
• Training Staff in Sales, Marketing, and Customer Service

For more on the tools discussed in this episode, visit:

Zapier: https://www.zapier.com/ 

ScheduleOne: https://www.scheduleone.com/

Calendly: https://www.calendly.com/ 

DodgeballSEO: https://www.dodgeballseo.com