gmb

As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show!

Thank you for listening, and enjoy the program.

What you’ll learn

- How to repurpose content for Google My Business use and beyond.

- Why it is important to alter your content just a little bit to avoid duplicate content penalties.

- The advantages of keeping a content schedule to create consistency and improve efficiency.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business

It was only a matter of time for desktop users to get GMB messaging, and it’s now rolling out, so keep an eye out for messages appearing in your GMB desktop dashboard.

[00:10:19] Free Top Product Results Gets Scroll-to-Text Feature on Google 

Click on a result that has scroll-to-text and Google takes you to the web page and the spot on the page with relevant text is highlighted. This will now be on free top product listings boxes.

[00:19:40] US English Search Results Now Have Google Passage Ranking

Passage ranking is now live. Google expects passage ranking to affect up to 7% of search queries when it’s fully rolled out globally for all languages. Have your rankings changed?

On today's Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what's important and what's changing for Google My Business and Local Search in 2021.

First off, they discuss the recent add-ons for Google My Business for auto dealers when it comes to inventory.

Second, the ability to sync Google My Business and Google Merchant Center to highlight products available at different locations.

Then they get deeper into things like Service Areas, safety precautions, combatting spam and other happenings within GMB management.

Today's episode of the Search Engine Journal show is dedicated to Hamlet Batista.

Local SEO helps people find "businesses near me". In this episode, Michael and Chris discuss improving local SEO. Here's what they recommend:

- Make Websites Mobile and User Friendly
- Grow Reviews at Google My Business (GMB)
- Improve Site Speed and Security
- Manage and Update Critical Business Information
- Get Local Links and Listings

For more information on the tools and tips in this episode, visit:
https://www.podium.com/
https://developers.google.com/speed/pagespeed/insights/
https://www.dodgeballseo.com/

What you’ll learn

• The importance of your GMB to being found online.
• How the click of a button on your GMB can make a powerful addition to your online presence.
• How even if you already have a website, your GMB website can make a difference.
   

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

Yep, you heard that right.

It's a new, under-the-radar shift (that Google didn't announce) that provides a "newsfeed" of sorts of content from friends and nearby businesses.

Which has definite implications for how you operate your GMB profile.

I love nerding out about this stuff.

Perhaps like you do with the tax code (and I am increasingly nerdy about that as well) ... and it's why I am drawn to people who have similar nerdy intentions.

There is a subtle (but vast) difference between working with companies and people for whom you are a notch on their business bedpost -- and those who are really in it to serve.

Jassen Bowman is one of those who is in it to serve. (He's also a big nerd, and I mean that with great respect and affection.)

So when he reached out after some recent emails of mine that he wanted to host a regular webinar series with me about the mechanics of online marketing, I knew it would be a gas.

We’re discussing the new, subtle developments about the REAL drivers of online marketing success. My Director of Search, Christian will be with us too.

No hype, no pre-planned sales pitch ... just pure, nerdy marketing fun.

Jassen is a particular expert in the resolution space, and has a large following among those who serve those clients -- so he'd be a good one to connect with if you want to discover better ways to operate within those cases.

In this webinar we have a particular focus on local listings, GMB, and SEO nerdiness. You will WANT to hear what we talk about ... some of this stuff is barreling at you fast, and you'll want to be in the loop.

What you’ll learn

• How to set up your service area business in Google My Business.
• The best practice for defining your service area.
• The importance of reviews in increasing your click-through rate and thus your ranking.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:

- Website Design
- Listings/Directories
- Reviews
- Off-Site Audits

For more on what we discussed in this episode, visit:
https://www.healthgrades.com/
https://www.google.com/business/
https://www.dodgeballseo.com/

Loren & Amanda will jumping into quite a bit of topic matter on local search including:

How has Google My Business changed in the past year?
What are some of the missed opportunities in GMB?
How does the connection between onsite content & GMB visibility work?
How can a brick & mortar effectively track foot traffic back to Google searches?
Click to Collect, is this a local search KPI?
Recommendations for streamlining GMB certification.

Local Search:
Tips for location page optimizations?
What to avoid with local on-site SEO?
Is localized expert content effective and scalable?

Welcome to Season 2, Episode 4 of Automotive Advertising Podcast!

Our guest, Kori Lott, analyzes different ways of finding alignment with creativity and compliance.

#compliance #creativity #gmb #marketing #autmotive #advertising #dealerships

After a long Break "We are back" - In this Episode, Josh Talks about "Google My Business" and How its an important tool to use for any local business. 

Show Notes

Talks with Bradley Benner 

Bradley co-founded Semantic Mastery, providing SEO and semantic web training and education, where he has taken the role of instructor/coach. He regularly holds Hump Day Hangouts (weekly digital marketing Q&A sessions) and private group training sessions to educate marketers on achieving results through online marketing activities, as well as best practices for succeeding with the semantic web.

Subscribe to the show!

iTunes/Spotify/Google Play/Stitcher 

Resources: 

Crunchbase: https://www.crunchbase.com/  

To view the ways to get in touch with Bradley or Semantic Mastery-see the how to connect section below. 

Tips from Bradley: 

• His Big Tip: Optimize via the semantic web- create entities through structured data
• Another Tip: Important to have organization or corporation markup and local business markup-you also should have different designation of business types as well. Then start to get posted or published on a lot of other sites out there that validate your entity (Your social media sites are good for this) 

Show Notes with Takeaways: 

(1:29) Share a valuable tip you can WOW us with about Local SEO?

• We’re going further and further into the semantic web with Google's newest algorithm update called BERT -and it’s all about entity validation. I’ve heard you can't optimize for BERT, and that's not true, it's about optimizing an entity-the semantic web entities. 
• One way to optimize semantic web entities is through structured data.
• Iframes act as dofollow links-bidirectional dofollow links. 

(3:25) Can you breakdown a little more what the semantic web is and how we’ve had this move toward entities

• Semantic web is: a shift from strings to things. Meaning: Google has shifted from using a query of search strings of keywords to things, which its identifying as objects or entities. 
• For the semantic web to understand how there is a relationship between these objects structured data must be used.

(7:45) Can you give some tips on where you would start on establishing their entity? 

• It’s going to start with your “money site” your self hosted site, and

On episode 5 of the DigiKnow Podcast, Paul Harvey explains why Google My Business is your business and why merchandising and optimizing your Google My Business page has become just as important as your own website.

Directors Cut: This is another set of marketing topic excerpts from Bill & Ammon's Bogus Hangout where Terry (a regular) has edited the podcast removing the topics that aren't SEO or internet marketing in nature. Topics included:

• Paid Links Still Going Strong
• Voice Search Past and Present
• Universal Search Patent Updated
• Search Patent
• Personal Assistant Announcement at Google IO
• Google GMB Listing Verification
• Google GMB Listing Service Area
• Google Reviews

The full video:

Highlights from Audio Version

Introductions: Bill Slawski blogs on SEO By the SEA and is Director of SEO Research at Go Fish Digital and Doc Sheldon owns Search News Central. Terry Van Horne is the webmaster and content director at SEO Dojo Radio and founder of SEO Pros and Steve Gerencser is owner of Steam Driven Media. 00:52 SEO Myths and Critical Thinking: Bill started the discussion off the by mentioning his post A Guide to the Biggest SEO Myths on The Web. For the most part this was a theme throughout most of the show. Doc also has written a book about critical thinking. 2:45 More on LSI Keywords Bill?: As part of the SEO myths discussion Bill again touched on why LSI Keywords Tools and posts are mostly made up nonsense 08:40 The SEO Skills Debate Continues: As the discussion turned to some of the myths Terry expressed his feeling that part of the problem with critical thinking about SEO is that many do not really understand much about computers, HTML and how a search engine works. Part of the knowledge problem is unlike the early days of SEO where there was very little specialization so a broad knowledge of many things was required. In the modern era there is far more specialization so a little understanding of these skills goes a long ways since specialists often implement the SEO's plan and recommendations. 14:59 Value of Hiring an SEO Agency: It was noted during the discussion of specialists that this was one of the benefits to hiring an SEO agency. 17:53 SEO Myths and Critical Thinking: Back to critical thinking discussion. 27:37 Twitter Chat: Next Bill asked the group about their experiences with Twitter chats. 31:08 NoFollow was Always a Hint not a Command: Bill asked the group their thoughts on the changes to Nofollow and it's replacement. 37:00 YouTube Channel Subscription Program: Steve talked about the subscription service provided by YouTube. 39:52 Contacting Paid Platforms: Discussion about contacting Adwords and Facebook. 43:35 Google's October Core Update: Bill asked if anyone was seeing flux from the October Core update. This update can be expected every year until Google tells us differently. The panel spent most of this discussion about why this should be expected. 50:40 Value of Ranking Report: Terry and Doc continue the discussion of the value of ranking reports. Terry detailed his method which removes many of the variables that can affect the reports.

iTunes and the Dojo Radio iPhone App!

Your website is one of your businesses most important marketing assets, but knowing how to drive traffic to your site can be a confusing and costly exercise.

Brad Hauck (aka) Mr. Web Marketing is one of Australia's leading digital marketing experts. He has helped his clients to sell over a Billion Dollars worth of products and services online. He is also a master at helping simplify the digital marketing process for business owners and provides practical 'Jargon Free' advice.

In episode four of the Marketers Club podcast Brad joins Paul to share some key ways business owners can increase their visibility online, drive more traffic to their sites and ultimately win more business. 

If you want to know how to enjoy more success online and ensure a positive ROI for any money you invest in to advertising your business on the web, then you won't want to miss this content rich session. 

• Celebrity Deaths: Ben Unwin, Larry Taylor & Peter Fonda.
• Pension age being raised to 75.
• Automation of labour.
• Asda employees forced into signing altered contracts.

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