seotactics

In this captivating episode, "Mastering the SEO Game: Strategies for Climbing to the Top Rank," Mark A Preston and Jeremy Rivera take listeners on a journey through the evolving landscape of SEO. They delve into the early days of SEO strategies, exploring the trial-and-error processes that shaped today's best practices. This episode is a treasure trove of insights for anyone interested in understanding the nuances of ranking number one on search engines.

Mark and Jeremy discuss how incremental changes, based on real-world feedback from clients, contributed to developing effective SEO tactics. They highlight the importance of understanding search engine algorithms and adapting to their evolution over time. The discussion spans from the basics of headers and service pages to the complexities of modern AI-generated content.

Listeners will learn about the pitfalls of early SEO tactics, like keyword stuffing and content spinning, and the move towards authentic, well-researched content. The episode also covers the impact of unique, authoritative content versus the regurgitated output of language models.

This podcast is not just about ranking number one; it's about understanding the journey to the top, the constant learning process, and the importance of connections and expertise in the field of SEO.

How Businesses Owners Can Help Achieve Their SEO Goals 

Before partnering up with an SEO or digital marketing firm, it is important that business owners understand what their role will be in the process. In this episode, Jesse, Bob, and Sue discuss what it means to have a successful SEO implementation, maintain clear and consistent communication, and have realistic expectations.

What you'll learn

• Why it is important to map out your vision and goals
• What you should expect from your SEO company
• When to delegate your team to assit with SEO tasks

Got a question for the team? Let us know on our questions page! We're here to help.

View the show notes, resource links, episode transcript, and watch the video version at www.localseotactics.com/what-is-the-business-owners-role-for-successful-seo-implementation/

How To Manage Your Google Reviews For SEO

Google reviews can play a big role in your business' online success. When new reviews aren't appearing for your business, you may be missing out on SEO opportunities. Jesse, Bob, and Sue discuss what you can do to manage your Google reviews and ensure they're working for you.

What you’ll learn

• What you can you do about Google reviews that aren't showing up
• How liking Google reviews may have an effect on Your Google Business Profile (GBP)
• Why getting reviews is important for SEO even if it's not on Google

Learn more at https://www.localseotactics.com/is-there-anything-you-can-do-when-someone-leaves-you-a-google-review-and-it-does-not-show-up

Thanks for stopping by!

Alexis shares her thoughts on how her journalism background has helped her content writing and she talks about what she did to get it to rank better in the search engines and how she increased traffic by around 80%.

In this solo episode, Jesse explains the benefits of showing up both at the top of the organic search rankings and in the map pack together! While this requires a google business profile to achieve, a GBP (formerly Google My Business/GMB) is free and easy to set up. With these tips, you'll be better able to understand the psychology behind who gets the clicks on Google, and how to put yourself at an advantage over your competitors.

Got a question for the team? Visit us online at localseotactics.com/questions!

Thanks for checking us out.

What you’ll learn

• Why ranking in both the maps and search is extremely beneficial.
• What to do to improve your position.
• Why reviews are important to your business!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-benefits-of-showing-up-in-google-maps-and-organic-search/

How SEO Tactics Are Divided

Do you have a question for the team? Localseotactics.com/questions has you covered! Our question page will help you get in touch with us about whatever nagging issue is on your mind.

Thanks for checking us out and enjoy the show!

What you’ll learn

• What defines different SEO tactics.
• Google's guidelines aren't necessarily helpful for SEO.
• Why different approaches may be riskier than others.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-determines-if-you-are-using-white-hat-grey-hat-or-black-hat-seo-tactics/

How Geographic Location and More May Impact an SEO Audit

Got a question for the team? Localseotactics.com/questions is the spot to drop them! We love hearing from our listeners and offer many convenient ways for you to drop us a line, so don't be shy!

Thanks for checking us out, and enjoy the show.

What you’ll learn

• What could factor into desktop versus mobile differences.
• Why it's important to account for geolocation and more when auditing your SEO.
• How tools like BrightLocal can help you to gauge your SEO more effectively.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/do-different-things-impact-seo-for-mobile-versus-desktop-searches/

Got a question for the team? Visit us at our questions page and let us know! Whether you toss us an email or leave us a voice mail, we love to hear from our listeners and we enjoy opportunities to answer questions. 

Thanks for listening, and enjoy the show!

What You’ll Learn

• Why a local number may build trust from potential clients right from the start.
• How a local number affects your SEO rankings.
• What to consider when choosing between an 800 number and a local number.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-you-use-local-phone-numbers-or-800-numbers-on-your-gmb-listing/

If you find our show provides value for you or your business, leave us a review! 

Thanks for checking us out, and enjoy the show.

• How to utilize keywords properly.
• What to look for on your website for ways to better integrate SEO rich text.
• What tricks to use to include more information on your page to improve its SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/applying-basic-local-seo-to-your-homepage-for-geography-and-keyword-focus/

Curious about your own website SEO? Don’t forget to check out out free SEO audit tool! You can use this tool to analyze your web page (or the pages of competitors!) to figure out what’s working and what could use some help.

Thanks for checking us out, and enjoy the show!

What You’ll Learn

• How to utilize a blog section on your website for SEO.
• Ways to use your blog for SEO that you may not have considered.
• Why continually creating content is valuable for your SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/leverage-blog-posting-to-help-the-seo-on-your-website/

Got a question of your own? Visit us at www.localseotactics.com/questions and let us know! Thanks for checking us out, and enjoy the show!

What You’ll Learn

• Where your domain name fits into your overall SEO scheme.
• When to buy domain names, and when to avoid the expense.
• If it’s worthwhile to grab handles on social domains for your business as well.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-buy-up-domain-names-that-are-similar-to-mine-to-help-my-seo/

Questions for the team? Check out our question form at https://www.localseotactics.com/questions/ and we may answer your question on an upcoming show! Thanks for checking us out, and enjoy the episode.

What you’ll learn

• Where changing your website can have a greater impact on your SEO.
• How frequent changes may confuse Google.
• Why it’s necessary to make changes with intent.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/does-making-frequent-content-changes-to-my-website-hurt-my-seo/

Thank you for listening!

What you’ll learn

• What Google Stacks actually are
• Why certain tactics can be seen as "spammy"
• How to correctly and effectively use Google stacks to improve your SEO!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-google-stacks-for-seo-beer-friday/

Thanks for checking us out, and enjoy the show!

What you’ll learn

• What is Web 2.0.
• Why it's an important consideration for your SEO strategy.
• How to use Web 2.0 sites to create stable benefits for your website and SEO.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-are-web-2-0-websites-and-how-can-they-help-my-seo/

If you have questions, hit us up at localseotactics.com/questions! We’re here to help.

Thanks for listening, and enjoy the show!

What You’ll Learn

• Why it’s important to identify what you want your website to accomplish before anything else.
• What you should look for in a developer’s portfolio to see if they’re a good fit for you.
• How factoring in your return on investment (ROI) may push you in one direction or another.

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/choosing-a-niche-web-designer-or-seo-focused-web-designer-what-is-right-for-you/

In this episode, Jesse, Sue and Bob discuss whether or not there is a certain threshold for “enough” GMB reviews, and whether you can reach a point where it would be best to move energy and funding towards other marketing goals. Asking for reviews can often be uncomfortable, but it’s incredibly important to your business! Reviews attract new customers and can positively affect your engagement and SEO. 

Whether it’s big or small, if you have a question, we’d love to hear it! Visit us at https://www.localseotactics.com/questions/ to leave us a question!

What you’ll learn

• Why getting reviews on any platform (Yelp, Facebook) can help your SEO ranking.
• How using an automated review platform can make your job much easier.
• Why keeping yourself ahead of your competitors with reviews is important!

View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/should-i-stop-getting-reviews-for-my-gmb-after-i-hit-my-target-number/