Marketers Club: Market your talent and earn what you're worth

Marketing is often seen as a broad and complex area that has so many elements to consider. And while it's true there are many important components, there are 3 Essentials you MUST get right.

Without these 3 Marketing Essentials in place you will find it difficult to attract the volume of clients you want and need to run a profitable business. 

In this episode we explore the 3 M's of marketing. What they are and how to apply them effectively in your business. 

People often limit their view of marketing to being the process of attracting clients to their business. But Marketing is so much more than that. 

One of the most powerful and profitable aspects of marketing is Ascension. The art of maximising the value of every client.

In this episode I walk you through how to build your own value ladder and ascend your clients. If you want to stop leaving money on the table and miximise your profit potential of your business this one is for you.

The world of digital marketing has become increasingly complex, confusing and costly. 

This week I speak to an SEO (Search Engine Optimisation) specialist Paul Harrison to help you discover how to maximise your website ranks.

Every day people are searching for the services you offer. The only question is will they find you? 

If you want to know how rank better and be found by more of your prospective customers, this episode is a must listen. 

What's your pricing strategy? Do you have one? 

If you are like so many business owners you are not earning what you are worth. 

Without doubt one of the fastest ways to grow the bottomline profits of a business is to charge more. 

If you know you offer great value but have been afraid to raise your prices this episode reveals how to do it successfully. If you want to start earning more, you'll want to make it a priority to listen to what Andrew shares in this interview. 

Franchising is one of the most popular and successful business models in the world. 

Whether you are considering scaling your existing business by franchising it, or you are looking to get into business and wondering if being a franchisee is right for you, we've got you covered.

In this episode we explore the pros and cons of owning a franchise and hear the low down from an award-winning franchisee on the secrets to his success. 

It's the classic chicken and egg. Which comes first, finding your purpose or generating a profit.

Every business needs to make a profit if it wants to survive. The question is could you be more profitable if your purpose were clearer?

Well according to my guest this week the answer is a resounding YES! Phil Preston, author of Connecting Profit with Purpose, reveals the smartest business are making it a priority to connect the two.
In this episode we explore how you can ignite your income generation and impact on the world at the same time.

Have you found your customers are taking long to make a buying decision? 

It's one of the many consequences the Coronavirus has had on business results.

Customers are taking longer to say YES!

This week we explore what adjustments you need to make to your sales approach to ensure you can accelerate the sales process.

My guest is Kevin Ryan. Author of the book TILT, Kevin has been teaching people the art of selling (especially in a time of uncertainty) for over 20 years. In this episode he shares some valuable insights to help you make winning sales easier and faster. 

Every day businesses invest in expensive websites, social media campaigns and pay per click advertising strategies all with the aim of generating more sales. 

But one of the oldest and still most effective sales channels is found in the humble telephone. It might not be the sexiest means to generate sales, but it remains one of the fastest ways to generate leads and sales. 

In this episode we explore some of the secrets to success with Australia's queen of tele-sales, Jenny Cartwright.  

Webinars are a powerful but often underutilised sales tool. When you know how to create and leverage them properly, they can produce big dollars.

Many businesses are using webinars successfully to sell their products, programs and services every day.

In this episode I walk you through a 7-step plan for how you can use webinars to sell. If you have discounted or ignored webinars as an effective sales channel, this episode will cause you to think again.

When it comes to building educational content and courses you won't find many better than Terry Hawkins. 

A self-confessed, life long learner Terry's courses, keynotes and programs have influenced millions around the world. 

In this episode she shares the most crucial concepts for success as a speaker, trainer, coach or educator. 

Any way you slice it life is short. Whether you are fortunate enough to live until your 100 in good health, your time on this planet is fleeting. 

The challenge is how to make the most of the time you've got and to live your life to the fullest. My guest this week is Travis Bell, a.k.a The Bucket List Guy. Trav has spent the last decade travelling the world and encouraging people to find their best selves. 

To live their life to the max and fulfil their true potential and in this episode we explore his book - My Bucket List Blueprint and psychology behind it.

The beginning of a year usually signals the setting of lots of resolutions and goals. Unfortunately, most of those will have been abandon before we are even halfway through January.

I this episode we explore the four essential steps you need to take to turn your dreams and wishes into a reality.

Discover how to shift from being a Goal Setter, to a Goal Getter.

If you want to achieve some breakthrough results in 2021, this episode will show you how to hit your targets.

Technology expert Terry Brock shares four tools you can use for FREE to create a REAL competitive advantage for your business. 

Video is one of the most powerful tools available to any business and now thanks to the latest technologies it's easier than ever to produce compelling video content to help position your expertise and stand out from the crowd. 

If you want to know the fastest way to get the edge in 2021 these tools are a great starting point to help you create more WOW Factor for your customers. 

If you want to improve your sales conversion I have good news, you don't need to become a pushy or manipulative salesperson to do. In fact, today, the more you push the less likely you are to succeed. 

Nobody likes being SOLD to. But we do like people to help us make sound decisions and buy the things we want and need. 

Your job is not to convince someone to buy from you. Your job is to help them discover why you are the best choice. That starts with a mindset of service. In this episode we explore the art of No Pressure Selling. How to sell what you offer without ever being pushy!

Do you know the 7 SURE-FIRE ways to grow your PROFITS and your business? 

This week my guest Chris East, reveals the seven levers you can pull in your business to accelerate growth an profit. 

By paying attention to these profit drivers you can seriously boost your bottom line.

If you want to take the stress out of running a business and put the profit in, then this episode is for you. 

Dedicated to accelerating your success.

Paul.

P.S. To access past episodes simply click HERE

We all know 2020 has been a year of disruption. We have faced unprecedented challenges this year. But when a business, an industry or a sector gets disrupted you have two choices. 

You can ignore the changes going on around you or you can proactively begin to innovate your approach. 

In this episode, speaker, author and all-round good guy Gihan Perera shares some of the insights from his latest book about how to navigate the disruption caused by a global pandemic and how to build a plan that will see your business thriving again in 2021 and beyond. 

Every business gets asked the question 'So what do you do?' but few people know how to answer it in a way that will generate interest from the person asking. 

In this episode we walk through a powerful and proven 4-Step framework for constructing a HOOK STATEMENT that will help you deliver a Clear, Concise and Compelling way to describe what you do. 

Once you adopt this strategy and make it your own you will have a REAL competitive advantage and become a standout in your field with the ability to attract more clients to your business. 

Have you ever run a Facebook Ad, paid for a click, or boosted a post? 

If you've ever tried to generate leads or revenue from the FB platform you'll know it's not as simple as just investing a few dollars in running an ad and watching the sales roll in!

To make money on FB you need to understand the rules and my guest this week is one of the world's leading experts.

Bob Regnerus is the co-author of the 4th Edition of the Ultimate Guide to Facebook Advertising and in this episode he shares the FASTEST ways to succeed with the world's most powerful social media platform. 

Whether you have dabbled with FB advertising in the past or use the platform to drive your business there is something for everyone in this episode.