217: Why Lowering Your Prices Won't Increase Your Sales
Join Kendra in this episode as she explores the misconception surrounding lowering prices to boost sales. Discover why price objections from potential customers might not always signal overly high prices but rather a misunderstanding of value or financial constraints. Learn the importance of effectively communicating your offer's value in language that resonates with your ideal client, whether it's through content, social media, emails, or sales copy.
Gain insights into the necessity of clear messaging and detailed communication about every aspect of your program's value. Kendra also addresses common challenges such as insufficient sales, offering practical solutions to ineffective messaging or unclear targeting. Plus, uncover the importance of tracking numbers and monitoring conversion rates to accurately assess traffic and leads for more informed marketing strategies. Tune in for expert advice on enhancing your marketing efforts and making smarter business decisions.
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