loyalfollowing

There is no guarantee today that your audience can find you reliably. With so much distracting content your best visitors or going to lose track of who you are.

You cannot rely on search engines or social media. There’s shadow bands in other bubbles that keep good new visitors from reaching your website. What is a practical solution?

If you want increased revenue and reach it takes more than just new visitors. You need a strategy for cultivating an audience and keeping their audience coming back.

Content marketing is dead. It never was something of value because search engines can monetize visitor attention. Social media makes a fortune off of your visitors.

You can no longer rely on them to send you visitors, because they’re worth too much on their own platform. How do we increase the value of visitors on your platform? How do you increase your value to visitors so that they become customers?

This is more are answered right here in today’s podcast.

Are you a content creator and wondering how you can elevate your content to make it great? Discover today Rob’s unique formula for creating really great content by following the 3 ‘E’s’. Learn how by offering educational, entertaining and emotional content you can create a loyal and engaged fan base. 

 

KEY TAKEAWAYS 

• Really good content needs to include documentation, controversy and knowledge as well as knowing what your markets want, the pains and problems your niche has and the deep routed challenges your clients face. Whilst this creates good content, it does not necessarily create the great content that the three E’s can.

 

• The first ‘E’ is ‘Education’. Any content that teaches shows or guides the audience in some way is educational. The content may offer the audience an epiphany which resonates with the audience. You can always fall back on teaching them something surprising and new that perhaps they hadn’t thought of before. 

 

• Secondly, your content must be ‘Entertaining.’ People love to be entertained. If you entertain your audience regularly, people will stop what they are doing and consume each bit of content you produce for a long time. You could perhaps add humour into your content to keep your customers entertained and engaged. If you are producing educational content you can couple this with entertaining content to create ‘edutainment’.

 

• The final E is ‘Emotion’. When you move people, you have a loyal follower and fan base. When you make your audience feel something they engage with you on a more personal level. Evoking one emotion per content is the best way to go. You can’t evoke too many all at once as it will be confusing for the consumer. Even heroes need to be fallible and have weaknesses. People love to understand the background to your success, whether that be the pains you faced and the struggles you overcame. 

 

BEST MOMENTS 

“Don’t be scared to try things, to entertain people and make some of your content fun and funny because it will work.”

“Look I don’t care if people love me or hate me, but I want them to feel something.”

“People love vulnerable posts. People love the honesty, the pain in success and the struggle in success.”

 

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter  

https://robmoore.com/podbooks

 rob.team

ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

If you're building a business or just building your personal brand higher you NEED to give this one a listen. I gave a talk at Stanford University alongside Tyra Banks to people that are focusing on their own personal branding. It's time to start realizing that you need to be giving away more than you're asking for - that's the only way to see results and growth. If there's one key point to take from this it's that it doesn't matter HOW many followers your have. It's what value you provide to them, and how big of an impact you have on them. Without a loyal community a follower count is just a number. You own you, so your ambitions need to start matching and mapping your actions. Please give this one a listen guys it means a lot to me. DM me and let me know what you thought. :)

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