magemontreal

Jacob Springer is the Senior Account Executive for Canadian Expansion at Sezzle, a certified B Corp that offers financial education and payment options without interest. He is a sales expert with extensive experience in driving growth in industries such as eCommerce, retail, and financial technology.

With a focus on customer experience, trend forecasting, and B2B solution selling, Jacob aids in strategic direction, increasing market share, and catering to changing consumer trends.

In this episode…

Are you struggling to convert traffic into leads? Do you notice prospective customers browsing your website and then leaving without making a purchase?

The most important step for any ecommerce brand is to convert their leads. Even generating incredible traffic is not enough if customers never check out. One effective solution is the buy now/pay later model. This offers customers the ability to buy more expensive items without relying on their own credit or immediate funds. Ecommerce businesses have seen increases in their conversions without getting locked into difficult contracts. So how does it work in practice?

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual speaks with Jacob Springer, the Senior Account Executive of Canadian Expansion at Sezzle, to discuss the company’s approach to the buy now/pay later model. They dive into the tangible benefits of the model, how it’s taking off in North America, and why Sezzle doesn’t utilize vendor contracts. They also touch on why Sezzle works well for particular customers and brands. Stay tuned for more!

As an experienced entrepreneur, GQ Fu has founded and co-founded five companies. He is the CEO of LTVplus, a business that offers customer service outsourcing for ecommerce brands to increase their lifetime customer value. Most recently, GQ started Recover Payments and UberQA to solve other problems for digital brands. In addition to his startups, he hosts the How We Solve Podcast.

In this episode…

Most online shoppers have had negative digital customer service experiences at some point. Companies need to take these instances more seriously because a bad experience can lead to a poor word-of-mouth reputation and lower customer retention rates. Just as inadequate customer service can result in adverse consequences, outstanding customer service can often bolster the success of a business.

As an experienced entrepreneur, GQ Fu had his own subpar experiences in digital customer service, so he started LTVplus to solve this issue by outsourcing world-class customer service specifically for ecommerce brands. The results have been significant for his clients. Now he’s here to explain the benefits and value of implementing this service into your ecommerce platform.

Guillaume Le Tual interviews GQ Fu, the Co-founder and CEO of LTVplus, to talk about how live chat customer service positively impacts the success of ecommerce brands. They go through the common pain points and benefits of the service. They also touch on chatbots, customer lifetime value, and the overlooked benefits of down-selling customers.

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC.

In this episode…

Every ecommerce business wants to perform well outside of Amazon, but this is often much harder than most entrepreneurs realize. The current landscape of online shopping is determined by Amazon and its influence. 

There are alternatives to order fulfillment, but it takes expertise and grit to make it work. Fortunately, there are experts who know other ways to fulfill orders. Manish Chowdhary offers a reliable fulfillment platform for ecommerce brands. He has started two companies that work to solve the enduring problems of order fulfillment. So what does this model look like in practice?

Guillaume Le Tual invites Manish Chowdhary, the CEO and Founder of Cahoot, onto the Ecommerce Wizards Podcast to discuss fulfillment platforms and if they are the right choice for your business. They break down what Cahoot does for their clients and how they stand out from the competition. They then dive into the realities of Amazon, the challenges of the warehouse model, and best practices for B2C brands. 

Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC.

In this episode…

Amazon’s Buy with Prime button is an ecommerce feature that has exploded in popularity. Because of Amazon’s ubiquity, the option for storefronts is worth considering. There are pros and cons related to the feature, but the reality is far more complicated. In fact, if you want to continue growing your ecommerce brand, you may want to hear what the experts have to say.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon’s Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.

Harry Drajpuch is the CEO of Amware Fulfillment, a network of fulfillment centers that provide scalable and outsourced solutions to help businesses. He joined Amware as COO in 2015 and became CEO in early 2018, and he is now responsible for company strategy and operations.

Before Amware, Harry was President and CEO at Weber Logistics, overseeing 15 distribution centers and a large truckload fleet. Across his 30-year career in logistics services, he worked at companies such as Kuehne + Nagel, Con-Way, and Kane Is Able, Inc.

In this episode…

Do you have a business plagued with problems related to shipping and packaging processes?

For ecommerce businesses, the logistics are just as important as the product and marketing. Online storefronts face hundreds of complications created by the shipping and packaging process. Over time, these small details can either lead to immense success or gradual failure. Many companies turn to the 3PL model as a solution, but is it the right choice for your brand? With 30-plus years of experience in logistics, Harry Drajpuch of Amware Fulfillment has a proven record of delivering reliable, scalable, outsourced fulfillment solutions where space, automation, and labor adapt to growth requirements, risk is mitigated, and distribution costs parallel revenue. He has become an expert on the subject, so if anyone can answer questions about 3PL services, it’s him.

Guillaume Le Tual has an informative discussion with Harry Drajpuch, the CEO of Amware Fulfillment, to go through the benefits and nuances of 3PL shipping. They touch on Harry’s background and his advice for most businesses. He then details the customer experience, packaging, sustainable practices, and much more. Hear it all on this episode of the Ecommerce Wizards Podcast!

Brandon Taylor is an established figure in the energy sector and is the CEO of GreenTech Environmental. He serves on the company’s board of directors, and before stepping into his role as CEO, he served as their CFO and COO. He was the Head of Treasury and Strategy at Mission Coal and led them through DIP financing and accelerated bankruptcy.

Before his work at Mission Coal, Brandon was the Vice President of Finance at Brock Group and was involved in several private equity transactions that produced a $1 billion turnaround.

In this episode…

How do you launch a new product in a new market?

The prospect is daunting, introducing challenges for both the product and the developing marketplace that is rapidly changing. It can be difficult to know where to start when there is little precedent for your product. Fortunately, there are key strategies and principles that can help businesses navigate new territories. All you need is an expert who has learned those lessons through experience.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Brandon Taylor, the CEO of GreenTech Environmental, to discuss launching new products in emerging markets. They tackle the three keys to a successful launch and how to implement them into your business. They then discuss topics such as connecting with distributors, creating a compelling message, and why honesty is crucial.

Avi Kumar is an expert in PPC and digital marketing. As the Founder and CEO of KUWARE, a digital marketing agency, he focuses on customer acquisition through SEM, SEO, web design, email, and other tools. He spent eight years at Intel at the beginning of his career and recently became the CEO at InvisiblePPC. 

With over two decades of experience, Avi is a powerhouse of talent. It’s rare to come across a person who understands the finer nuances of business and technology at the same time. He has a BS, a BSEE, an MSEE in computer engineering, and an MBA in Entrepreneurship. In his free time, Avi mentors youngsters or reads books, blogs, and magazines.

In this episode…

When choosing the right ecommerce platform, there are hundreds of complications that can be hard to predict. Online businesses each have their own needs, which cannot always be met by choosing the most popular platform. It helps to have unbiased experts who can guide entrepreneurs to the best fit for their company.

Avi Kumar has deep experience with multiple ecommerce platforms, including WooCommerce. He knows the unique advantages and limitations and helps his clients use the service efficiently. However, there are plenty of other platforms to choose from, including powerful options like Magento. So what exactly makes WooCommerce and Magento different from the rest?

Guillaume Le Tual interviews Avi Kumar, the Founder and CEO of KUWARE, to learn about the differences between WooCommerce, Magento, and other popular ecommerce platforms. They start with Avi’s entrepreneurial journey and his experience in this complex field. They go through topics such as security, why the size of your platform matters, scalability, using freelancers, and much more. Hear it all on this episode of the Ecommerce Wizards Podcast!

Eldad Alfi is an entrepreneur who started his first business at the age of 19. Since then, he has gone on to start four companies. He is the Founder and CEO of Alfi Trade, Inc., a wholesale distribution company that supplies decorative plumbing, kitchen, and bath fixtures. Eldad is the Founder and CEO of Blue Bath, an online retailer of name-brand high-end decorative plumbing fixtures for kitchens and baths. 

In addition to those two businesses, Eldad has built up his rental portfolio and expanded his investments into property management companies. He’s the CEO of Alfi Properties LLC, a real estate holding and property management firm, and he co-founded La Casa Zula, an organic beach house and retreat center in the works. His focus remains on cutting-edge technologies and advancements in hospitality.

In this episode…

At first glance, retail and wholesale feel like completely different worlds. Any transition or cooperation between the two is rare, requiring distinct strategies and philosophies. However, they are not mutually exclusive, and some people have found success in both spaces.

Eldad Alfi has worked in the two fields at various times in his four businesses. His experience is filled with obstacles and breakthroughs, giving him his unique perspective. He has a lot to share about his time in ecommerce and, more specifically, what’s the best way to play the game.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Eldad Alfi, the Founder and CEO of Alfi Trade Inc., to go through his advice on retail and wholesale. They start with his multiple businesses and how he found his footing as an entrepreneur. They go on to discuss the transition from wholesale to retail, MAP enforcement, and how to sell in the marketplace. Check out the full episode to hear all of this and more.

Susan Bradley is the Founder of The Social Sales Girls, an ecommerce brand where she helps clients grow their businesses. Through community, self-paced courses, tight-knit communities, masterminds, and private sessions, she works with Shopify store owners to develop solid, strategic plans they can follow over and over to create reliable, consistent revenue.

Susan has built and sold one business and bought and sold the children’s shoe brand Wee Squeak. In association with her ecommerce site, she runs a blog and podcast where she offers actionable advice on growing your business.

In this episode…

The eternal question for ecommerce business owners is how to increase conversions. Driving traffic is important, but your brand will never grow without capitalizing on those online visits. Thousands of people say they know the secret, but not all of them have personal experience with success in the ecommerce space. One person who found success is Susan Bradley.

Having grown and sold two businesses, Susan has firsthand knowledge of the difficulties of growing an ecommerce brand. She also has a background in wholesale and DTC companies. Now she uses her expertise to help other entrepreneurs grow their brands and increase their conversion rates. Want to know how she does it?

Guillaume Le Tual talks with Susan Bradley, the Founder of The Social Sales Girls, to go through the best advice for ecommerce brands. They start by discussing conversions and how to make the most out of your visitors. Then, the two dive into more detail on the power of social media for marketing, wholesale versus DTC, and the turnover rate for online businesses. Hear all this and more on this episode of the Ecommerce Wizards Podcast! 

Guillaume Le Tual Is a multimedia technologist with a career spanning 15 years. Earlier in his career, he worked as a professional visual artist for clients such as Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros. 

He gained experience working in web design and digital marketing, and his expertise in the Magento e-commerce platform led him to start his own company, MageMontreal, an agency that works exclusively on the Magento platform to build e-commerce websites. Guillaume is also the Host of the Ecommerce Wizards Podcast. 

In this episode…

If you’re an e-commerce entrepreneur, you know how important it is to have your website, irrespective of the number of marketplaces you’re on. But the problem is that many e-commerce business owners struggle to sell websites. 

Do you have enough traffic? Does that traffic convert? Does your product have proper product-market fit, and how efficient is your operation? When you answer these questions, you realize that you can turn your website into a sales machine. Here’s how it starts… 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Guillaume Le Tual, the CEO and Founder of MageMontreal. They discuss the low-hanging fruits of e-commerce websites, the use of AI in e-commerce, making your website sell, and more.

Dan Hubbert is an established executive in the music business world and is the CEO and Owner of Power Music. He joined the company after leaving prominent positions at labels such as Columbia, Capitol, and Sony. He grew Power Music into the #1 fitness music company on Apple Music and transformed it into a global leader in pre-choreography videos since his start in 2004. 

Dan also serves as a partner for Subtropic Studios, where he focuses on customer strategy through content creation and brand marketing.

In this episode…

The music industry is a notoriously difficult sector within business. Not only is the space crowded with competition, but it is often reliant upon new technology. Keeping up with shifting customer expectations can be challenging, requiring a flexible business model and platform to adjust properly. One company that has managed this tightrope walk is Power Music.

Power Music is a fitness music business that has found much of its success through its unique technology and successful app. Additionally, the team has adapted its ecommerce platform and stayed current to suit its customer base. The end result is an established company that has proven you can thrive within a tough marketplace. Now they show you how they managed it.

Guillaume Le Tual interviews Dan Hubbert, the Owner and CEO of Power Music, on this episode of the Ecommerce Wizards Podcast to discuss their ecommerce platform and the technology that goes into their app. They discuss Dan’s background in business and music and what he brought to the company when he joined. The two then dig into the business’ shift to Magento, their subscription model, and the best tips for growing your own ecommerce company.

Brooke Ihlefeld is a digital marketing specialist with experience in SEO, lead generation, social media, copywriting, and more. She is the Digital Marketing Manager at pc/nametag, which offers custom supplies and promotional products for businesses and events. Previously, she worked in digital marketing for companies such as Orascoptic, Gray Plant Mooty, and AkitaBox. Outside of work, she runs multiple blogs on pop culture with more than 60,000 followers in total.

In this episode…

How much does money play into successful digital marketing?

It can sometimes feel like a necessity to have a monstrous marketing budget. After all, so many competitors have extensive budgets that can succeed by sheer force. However money is not the only important factor for success, and, in some situations, it can be almost entirely circumvented. Many companies have had to overcome this particular challenge due to recent changes in the market. It is not an impossible feat — all you need to know is how to make the most out of the least.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brooke Ihlefeld, the Digital Marketing Manager at pc/nametag, to discuss how to improve your digital marketing on a tight budget. They go through the company’s challenges during the pandemic and how they found new ways to market with limited resources. Brooke also gives her advice on topics such as quality over quantity, turning your business into a thought leader, and how to adapt products quickly.

Evan Padgett is a subscription commerce expert with nearly 20 years of experience under his belt. He is the COO of Stealth Venture Labs, having started as a General Manager and Partner. He also works as a consultant to help businesses grow their marketing, define their brand, and strengthen their investment strategy. He developed his skills in leadership and data analysis while working with companies like Intelligent Beauty and JustFab Inc.

In this episode…

The subscription model has skyrocketed over the past decade, and there are several advantages to implementing the model for an ecommerce brand. With such a low barrier to entry for most people, it can be hard to resist the allure of a budget-friendly monthly rate. Businesses of all kinds are trying out subscriptions, but many are finding out that it’s not as easy as it may seem. All of those advantages come with difficulties, and if you don’t know how to navigate them, it can paralyze your model from the start.

Evan Padgett knows this better than most with 20 years of experience in subscription commerce. He has helped companies both large and small navigate marketing, funding, brand development, and everything in between. He knows the multitude of factors that can lead a subscription model to success — and he’s here to share his insights.

Guillaume Le Tual sits down with Evan Padgett, the COO of Stealth Venture Labs, to discuss subscription models and how to make them work. They dive deep into marketing and funding, talking about the necessary cash flow that most companies need. They then go into a variety of topics including recent supply chain issues, good unit economics, and compelling value propositions. Hear all of this and much more on this episode of the Ecommerce Wizards Podcast.

Mitchell Callahan is the CEO and Co-founder of Saucal, a WordPress partner and agency that works extensively in WooCommerce development. Mitchell is a specialist in WooCommerce and hosts the Toronto meetup for other dedicated users. His background consists of sales and client services experience at companies in Toronto. He has visited more than 40 countries and previously lived in South Korea as an EFL teacher.

In this episode…

There’s a lot more than meets the eye when building an ecommerce website. With more options comes more choices for businesses — each one potentially affecting their sales and success. While every ecommerce platform claims to be the best, the reality is much more complicated. The distinct strengths and weaknesses of each platform need to be considered, and having expert help can be invaluable. 

Mitchell Callahan is the CEO of Saucal, an agency filled with experts in WooCommerce. In addition to his specialization in WooCommerce, Mitchell is also familiar with the full range of options for different platforms. He’s done his homework and has a comprehensive understanding of what makes each ecommerce platform and feature worth considering.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Mitchell Callahan, the CEO and Co-founder of Saucal, to discuss what makes an ecommerce platform successful. Together, they go through the many different options and distinct features of each style and platform. They then go on to talk about topics such as open source software, focusing on frontend versus backend, and the complex future of cryptocurrency. Check it out to hear all this and much more!

Guillaume Le Tual is an entrepreneur and multimedia technologist with more than 15 years of experience in web design, digital marketing, and the Magento platform. He has worked with clients including Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros.

Guillaume is also the Founder of MageMontreal, a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal works exclusively with the Magento platform to complete ecommerce website design and development, perform maintenance and support, and integrate Magento with ERP, SAP, and other third-party software. In addition to this, Guillaume also hosts the Ecommerce Wizards Podcast.

In this episode…

While listening to podcasts can be informative, it can be even better to host one. The process of interviewing different industry experts and hearing fresh perspectives about ecommerce can do wonders. 

Guillaume Le Tual had a productive year in podcasting, gaining new wisdom about a multitude of subjects within the ecommerce space. Each episode touched on familiar themes while simultaneously bringing something new to consider and implement into a business. With so many lessons learned, Guillaume is here to share some of the key takeaways from his conversations over the past year. 

In this episode of the Ecommerce Wizards Podcast, Dr. Jeremy Weisz of Rise25 sits down with Guillaume Le Tual to discuss his wisdom-filled year of podcasting. They go episode by episode and break down the expert guests, the main ideas and lessons shared, and how they come together to highlight a few universal principles in ecommerce. Tune in to hear the full list and check out the podcast for new interviews!

Nick Sonnenberg is a serial entrepreneur and business efficiency consultant. He founded his growth agency, Leverage, to reinvent the way work gets done. Leverage uses operational efficiency tactics and strategic marketing expertise to help businesses optimize their revenue and performance.

Nick is also the co-author of the book Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business. He has worked with leading individuals and companies including Tony Robbins, Reckitt, Poo-Pourri, Ethereum, and more.

In this episode…

Have you ever considered how much inefficiency is costing your business? You may have a talented team at your company, but if they’re unorganized or inefficient, it can start to add up. Those small errors not only drive down profits but also add extra strain to your employees over time. However, they can be fixed with a few simple changes. You just have to know what you’re looking for.

Nick Sonnenberg has dedicated his career to business efficiency. When working with a business, his agency, Leverage, starts at the bottom and systematically rethinks the small pain points that lead to large losses. If anyone can identify and solve the hindrances in your company, it’s him. Now, he’s here to share his top optimization tips with you.

Guillaume Le Tual invites Nick Sonnenberg, the CEO and Founder of Leverage, onto the Ecommerce Wizards Podcast to discuss business efficiency and how to help your team be more productive. They talk about the small cracks in your company that can easily be fixed to keep your team focused. They also go into the resources, tips, and strategies you need to create a more efficient workplace. Tune in to hear all this and more!

Robert Murray is an experienced entrepreneur who has dedicated his career to helping other entrepreneurs thrive through revenue growth and digital marketing strategy. He started his business, Intrigue, over 15 years ago with the mission of empowering homeowner and professional services companies. In addition to his role as CEO at Intrigue, Robert is the Learning Chair for the Entrepreneurs’ Organization in Ontario. He also volunteers as a Member of the Fergus/Elora Chapter of the Rotary Club.

In this episode…

How do you make your ecommerce business stand out? For many leaders, it’s a difficult process. The market is overflowing with online stores and solutions for every problem. What’s more, there are typically many businesses occupying the same spaces — even niche areas. To truly differentiate yourself, you need to find ways to not only improve your offering, but make it memorable for consumers.

Robert Murray has been empowering companies for over 15 years with this mindset. He helps them refine their strategy, find their core customers, and thrive despite the competition. With his tried-and-true methods, Robert has been able to make his mark and generate results for his clients time and time again. Now he talks about those same principles with you.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Robert Murray, the Founder and CEO of Intrigue, to discuss how companies can rise above the rest through differentiation and strategy. They go over the differences between marketing tactics and strategy and talk about leveraging the ecommerce space for your business. They also touch on finding the right talent for your team and how to motivate them to apply. Check out this episode for all this and more!

Kevin Hillstrom is the President of MineThatData, a service that offers data-driven insights into how customers interact with brands, advertising, products, and channels. Kevin has helped over 250 clients ranging from start-ups to billion-dollar brands. His MineThatData blog is widely read in the marketing industry and has 10,000 monthly visitors.

Kevin has over 30 years of experience in analytics and marketing, giving him a keen understanding of the relationship between the two. Previously, he worked for leading brands such as Nordstrom and Eddie Bauer.

In this episode…

All ecommerce businesses use data, but how deep do they go? Sure, a few analytics might help businesses make better marketing decisions, but that’s only the beginning. Having detailed data and knowing how to read it might be the most important component of any brand’s success. Now, all you need is the right expert.

Enter Kevin Hillstrom, a data specialist and customer development expert. His services and blog are centered around using sophisticated analytics tools to help ecommerce companies make the right choices. His long career in the marketing and analytics industries have given him the expertise to not only interpret the information but also apply it. Now, he’s here to share a glimpse into his process and how he translates numbers into results.

Guillaume Le Tual sits down with Kevin Hillstrom, the President of MineThatData, to discuss how he uses data to help brands understand and convert customers. They talk about how to both acquire new customers and foster loyalty among pre-existing clients. They also dive into the future of ecommerce, how to effectively use discounts, and the three different types of consumer audiences to target. Find out the rest on this episode of the Ecommerce Wizards Podcast!

Derric Haynie is the Chief Ecommerce Technologist for EcommerceTech.io. After seeing a disconnect between ecommerce teams and the tools they were using, Derric started his company to help these businesses find the right technology for them. He has years of experience in marketing, technology, and ecommerce and is a renowned expert in Shopify applications and tech. 

Before starting EcommerceTech.io, Derric held executive roles at a number of ecommerce and marketing companies, including Gorgias, BoxyCharm, and Vulpine Interactive. Outside of work, he volunteers for GrowthX Academy, where he mentors and advises students interested in becoming expert growth hackers.

In this episode…

Ecommerce is constantly changing. Anyone in the industry will be quick to tell you how fluid and uncertain the market can be — especially since the COVID-19 pandemic. So much is still unknown, especially for smaller digital brands. Is your company prepared for the coming tides of the online marketplace?

No one can truly know what the future of ecommerce will hold, but there are people who are plugged into the latest trends and challenges impacting the industry. Derric Haynie, a Shopify expert and ecommerce wizard, is one of those people. He works with digital tools and brands every day, giving him a keen insight into what is on the horizon. So, what are Derric’s predictions?

Guillaume Le Tual invites Derric Haynie, the Chief Ecommerce Technologist at EcommerceTech.io, back to the show to discuss his thoughts on the future of ecommerce. Together, they talk about the current problems and pain points in the marketplace and how they might be improved. They also dive into the trends affecting manufacturing, the importance of diversifying the supply chain, and how AI can be used to improve your online store. Hear it all on this episode of the Ecommerce Wizards Podcast. 

Steve Chou is the Founder of My Wife Quit Her Job, an educational blog and podcast that teaches people how to sell physical products in the digital marketplace. Steve is also the Co-founder of Sellers Summit, a curriculum-based conference where attendees can receive current and practical ecommerce strategies. Additionally, he runs Bumblebee Linens, a seven-figure online store that sells handkerchiefs and linens for special occasions. 

Before this, Steve worked in electrical engineering for almost 20 years at companies such as Tensilica and Cadence Design Systems.

In this episode…

It’s getting harder and harder for businesses to thrive with brick-and-mortar stores alone. Many companies have started exploring ecommerce, with some making a full transition to the digital marketplace. The only problem? Ecommerce is a vastly different industry.

The old faithful strategies of running an in-person store don’t work the same online. In fact, even the best techniques are changing day to day and year to year. It can be intimidating to try and enter the world of ecommerce so late in the game. However, there are experts who have dedicated themselves to helping brands in their early years of selling online. One of these is Steve Chou, the Founder of the blog and podcast My Wife Quit Her Job. Now, he’s here to share that same advice with you.

Guillaume Le Tual interviews Steve Chou, the Founder of My Wife Quit Her Job, to discuss how to successfully transition from brick and mortar to ecommerce. Together, they go over strategies for expanding your business online, the best channels to market in, and why high barriers to entry can be effective. They also share the common pitfalls for new ecommerce brands and how to avoid them. Find out more on this episode of the Ecommerce Wizards Podcast.