makers gonna make podcast

Episode Summary: 

What if there was a way to grow your online presence and monetize your audience, alongside someone as passionate as you? We’re with Emma Tessler, the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. With 8 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing.

In this episode, Emma gives her top marketing tips for creating a genuine presence while calculating performance and growth. (Hint: It’s not Instagram Likes!) Then, Emma illustrates her four-part marketing strategy process, including an easy way to understand algorithms and the importance of social media video content. Plus, Emma explains the short- and long-term benefits of working with a marketing agency, and shares a realization from her early days as a founder.

Host: Katy Sensenig Schilthuis

Guest: Emma Tessler of Ninety Five Media

SHOW NOTES/RESOURCES

She Makes questionnaire: shemakesapodcast.com/lets-chat

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Emma Tessler

https://ninetyfivemedia.co  // @ninety.five.media // Connect with Emma on Linkedin // Listen to the Stop Scrolling, Start Scaling Podcast

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This podcast is brought to you by Mosaic Makers Collective, a retail space that celebrates its diverse, local, creative female artists. 

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She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

Episode Summary: 

Today we are joined by Taylor De La Fuente of Bigmouth Copy, who writes words that sell for websites, social media posts, and ads. In this conversation, we talk about motherhood, specifically postpartum depression (PPD), and how that affects the expectations of the work-life balance for small business owners. We discuss the hormonal changes that cause PPD, how it is not limited to women and birth mothers, and the effect it has on motor development and behavioral problems in children. 

Co-host Taylor and guest Taylor, both mothers themselves, get into why it's important for other people to understand postpartum, their frustrations that information isn’t readily available, signs to look out for to detect it, and strategies they've put into place to help get through their day to day.

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guest: Taylor De La Fuente of Bigmouth Copy

SHOW NOTES/RESOURCES

She Makes questionnaire: shemakesapodcast.com/lets-chat

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Taylor De La Fuente

www.lteditorial.com // @bigmouthcopy 

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more.

Episode Summary: 

We’ve all heard the saying, “You can’t pour from an empty cup,” but what does it look like to truly take care of yourself? We’re joined by Megan Moore of The Love Within Us and Lau Machiavelli of Lifestyle with Lau to dive into their self-love practices and how those rituals support their success as small business owners. We also talk about how to get back on track if you’ve fallen off your self-care routine and they share their advice for entrepreneurs who struggle with self-love. 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Megan Moore of The Love Within Us and Lau Machiavelli of Lifestyle with Lau 

SHOW NOTES/RESOURCES

She Makes questionnaire: shemakesapodcast.com/lets-chat

Stutz Documentary: Netflix 

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

The Love Within Us 

www.thelovewithinus.com // @the_lovewithinus 

Lifestyle with Lau 

www.lifestylewithlau.com  // @lifestylewithlau 

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

Episode Summary: 

Today we are joined by Lynn McCracken of InTune Wellness Center, a therapist, coach, and also a singer-songwriter. Lynn is an expert on personality types and how they are a fantastic tool for supporting small business owners and creative entrepreneurs in regard to leadership and collaboration. We delve into new trends in psychology, including enneagrams and enneagram numbers, archetypes at work, and archetypal preferences reports. We discuss how they help you identify what your gifts and talents are, how to use those towards the goals of your organization, and how to identify what help you need based on where the gaps are.

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guest: Lynn McCracken of InTune Wellness Center

SHOW NOTES/RESOURCES

Free Enneagram Test // InTune Wellness Center Archetypes At Work // Archetypes At Work Test

She Makes questionnaire: shemakesapodcast.com/lets-chat

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

InTune Wellness Center

Intunewellnesscenter.com // @intunewellnesscenter 

Lynn McCracken

lynnmccracken.com // @lynnmccrackenmusic // facebook.com/lynnmccrackenmusic 

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more.

She Makes [SEASON THREE]

Episode Summary: 

To kick off a new season of She Makes, we’re giving you a peek into what we’re covering in upcoming episodes. Not only are we going to continue conversations on motherhood and creative business ownership, but we’re also going to expand on themes related leadership and representation. Plus, we have a new questionnaire page where you can share your perspective on all the topics we’re diving into this season 一 we’d love to incorporate your stories!  

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

SHOW NOTES/RESOURCES

She Makes questionnaire: shemakesapodcast.com/lets-chat

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

We’re joined by two mamas who are finding balance as they navigate new chapters in their businesses and motherhood. Nicole Hawthorne of NHCO Botanical Bodycare catches us up on what life has been like since she and her partner brought home their baby boy in a surprise ‘stork drop’ adoption. 

Later in the episode, Hannah Middleton of The Worthy Wild joins us to talk about her experience being a mom of a teenager who is neurotypical. She shares how she’s been exploring new business ideas that combine her strengths and lived experiences. Plus, both Nicole and Hannah share tips for moms who are also makers and small business owners. 

Missed part 1 of this series? Check it out here: She Makes a [MAMA]: Balancing Small Business and Motherhood 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Nicole Hawthorne of NHCO Botanical Bodycare and Hannah Middleton of The Worthy Wild

SHOW NOTES/RESOURCES

Mention She Makes for a $250 credit toward your Saltbox Logistics Solution at www.saltbox.com 

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Mosaic Makers Collective

www.mosaicmakers.co // @mosaicmakersco 

NHCO Botanical Bodycare

Nhcobotanical.com // @nhcobotanical 

The Worthy Wild 

theworthywild.com  // @worthy_wild

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

Retail business coach Kathy Cruz of Savvy Shopkeeper joins us on this episode to discuss year-end reviews, tracking metrics, and setting goals. Kathy breaks down how to get more visibility into your numbers, which can also help you figure out a benchmark and get clear on your expectations for the following year. 

We chat about the mindset and emotional side of this process, particularly for people who are feeling disappointed in their progress. Kathy also shares tools for tracking and analyzing data points, as well as consumer habits that we should all be aware of as we head into 2023. 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Kathy Cruz of Savvy Shopkeeper and The Salvaged Boutique  

SHOW NOTES/RESOURCES

Mention She Makes for a $250 credit toward your Saltbox Logistics Solution at www.saltbox.com 

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

Check out our episode with Sara Baggett about pricing

Listen to Kathy's episode about how to navigate a recession as a small business owner  

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Mosaic Makers Collective

www.mosaicmakers.co // @mosaicmakersco 

Savvy Shopkeeper 

www.savvyshopkeeper.com  //   @savvyshopkeeper //  Savvy Shopkeeper Retail Podcast  

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

As makers and small business owners, knowing when to pivot and flow with transitional times is key. Maria Alquicira of The Abstract Journey and Collette Beregnuer of N.Y.M.F by Co join us on this episode to discuss experimentation, finding the balance between your vision and your customer’s needs, and how to facilitate a successful rebrand. Maria and Collette also highlight how they recognized when it was time to make changes to their offerings and business approach, particularly during the pandemic. 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Maria Alquicira of The Abstract Journey and Collette Beregnuer of N.Y.M.F by Co 

SHOW NOTES/RESOURCES

Mention She Makes for a $250 credit toward your Saltbox Logistics Solution at www.saltbox.com 

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Mosaic Makers Collective

www.mosaicmakers.co // @mosaicmakersco 

N.Y.M.F by Co

@nymfbyco // www.nymfbyco.com

The Abstract Journey 

@theabstractjourney // www.theabstractjourney.com

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

We’re highlighting Breast Cancer Awareness Month by chatting with small business owners and breast cancer survivors Sheri Mathis of Mammogram Poster Girls and Leslie Needleman of The Gem Organic Food & Juice. They take us back to the moment they were diagnosed, what their entrepreneurial journeys have looked like, and how we can support people who are battling cancer. They explain how being diagnosed with breast cancer flipped their worlds upside down and also lit their passion for providing space and community for other women in the same position. 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Sheri Mathis of Mammogram Poster Girls and Leslie Needleman of The Gem Organic Food & Juice 

SHOW NOTES/RESOURCES

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Mosaic Makers Collective

www.mosaicmakers.co // @mosaicmakersco 

Mammogram Poster Girls 

mammogrampostergirls.org  // mammogrampostergirls.org/donate // @mammogrampostergirls 

The Gem Organic Food & Juice 

insidethegem.com // @thegemjuicebar 

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more. 

Imposter syndrome is one of the most common mental health struggles that small business owners face. We’re joined by Dani Ulstad of Ronny & René to talk about how she works through moments of self-doubt, what her daily self-care practices look like, and the power of affirmations. We dig into strategies for showing up on social media without falling into a cycle of comparison, and Dani breaks down how she timeblocks her schedule to prioritize rest. Plus, we touch on Enneagrams and discuss how understanding your personality type can help you as an entrepreneur. 

Host: Katy Sensenig Schilthuis

Co-Host: Taylor Mitchell

Guests: Dani Ulstad of Ronny & René 

SHOW NOTES/RESOURCES

Mention She Makes for a $250 credit toward your Saltbox Logistics Solution at www.saltbox.com 

Maker Toolbox: 

Graphic Design: Canva

Accounting and Bookkeeping: Quickbooks

Organization and Project Management: Monday.com

She Makes, a podcast

www.shemakesapodcast.com // @shemakesapodcast

Mosaic Makers Collective

www.mosaicmakers.co // @mosaicmakersco 

Dani Ulstad

www.ronnyandrenedesigns.com  // @ronnyandrene 

She Makes is a podcast focusing on female makers + creative business owners. We share stories, discuss hot topics in the biz, and educate you on small biz tools, tricks, and life.

Expect chats on essential lessons learned as women in business - and hear incredible stories from women who have paved their own paths. Listen to conversations on complex topics like mental health, imposter syndrome, and self-care. And learn about how to run your own biz: with tips and tricks on topics like marketing + PR, local markets, pricing your products, finding funding, and more.