makreting

In today’s episode, I chat to Jillian Schumacher, the Founder and Designer behind Woven Stone Co. Jillian makes unique and meaningful west-coast gemstone jewelry for everyday, from her studio in Victoria, B.C., Canada. 

Topics discussed:

• Jillian’s story launching Woven Stone Co.
• Leaving your job to go full time into your business
• The best strategy for transitioning full time into your business
• The importance of having a support team as a business owner
• Jillian’s experience being a part of the Jewelry Business Academy
• Finding clarity and focus and direction in your business
• How coaching has shifted Jillian's mindset and business
• Why putting systems in your business makes a difference
• How impactful planning is in your business
• Jillian’s advice to jewelry business owners ready for growth
• The importance of looking at your long term goals
• The value of investing in yourself
• Building a strong online community around your brand through your content
• How to show up authentically on social media
• How to make showing up on social media feel “easy”
• Embracing being the face of your brand
• Building trust with your community
• How to stand out in the saturated jewelry industry
• The only differentiating factor in your jewelry business
• The highlights of Jillian’s entrepreneurial journey
• The value of events and how they’ve impacted Jillian’s business
• The biggest challenges Jillian has faced
• Detaching from results in your business
• Reframing mistakes
• Why it’s good if your brand evokes a strong emotion from people
• Burnout and how to avoid it
• Jillian’s morning routine
• How Jillian keeps her focus on her goals and stays on track
• Wholesaling and Jillian’s advice to anyone ready to get their jewelry into stores
• Building strong brand recognition
• The one podcast Jillian recommends all jewelry business owners listen to
• The biggest lessons Jillian has learnt over her years of entrepreneurship
• And so much more!

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Website: https://jewelrybusinessacademy.ca/

Instagram: robynclarkcoaching

Do you feel ready to take your jewelry business to the next level? The Jewelry Business Academy is the most expansive container for jewelry business owners who want to accelerate their growth and exponentially leap into the next level, without burning out. This is high-level individualized support with Robyn, with an emphasis on building solid foundations in your business and scaling to 6+ figures with a simplified strategy and streamlined systems. Head to our website jewelrybusinessacademy.ca for more information and to book your free connection call!

If you enjoyed this episode, take a screenshot and share it to Instagram and tag me @robynclarkcoaching and let's connect!

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LINKS MENTIONED:

Website: https://www.wovenstone.co/

Instagram: wovenstoneco

TikTok: https://www.tiktok.com/@wovenstoneco

Jewelry Sets: https://www.wovenstone.co/collections/jewelry-sets

Bracelet Making Kits: https://www.wovenstone.co/collections/woven-stone-bracelet-making-kits

Podcast: Jewelry Business Academy Podcast

Take Action today and become a business hero!

Each week I'll be providing a new tip and today's topic is your Ideal Client. Instead of being everything to everyone, strive to be the best for the perfect client

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In the new reality, we need to create a real-life experience for our clients and prospects and learn to CLOSE ONLINE.

This week, we brought you a genius in online cross-channel marketing and communication, the author of a bestselling book, "Combo Prospecting" - Tony J. Hughes. 

TUNE IN to an Award-Winning Episode (Gold Medal Winner for Best Webinar 2019! Awarded by Top Sales World) COMBO PROSPECTING on the Heads Up Adviser Show.

Learn how to develop relationships with your existing clients, get new ones, and use a list of digital tools that help you to AUTOMATE the process. 

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YOU STILL HAVE TIME TO GET AN EARLY BIRD DISCOUNT FOR HIGH STAKES ADVISING EVENT (AUG 3-4, 2020, CA). Special guest - Jordan Belfort. 

Tickets available here >> https://bit.ly/2YNYYgG

1. Sign Up For The Expert Session "Achieve Health Consortium"👉 https://bit.ly/34QECUV

2. Join Heads Up Adviser Facebook Group 👉 https://bit.ly/37hJFyk

3. Visit Heads Up Adviser Website 👉 https://bit.ly/36cYv7C

Although he could have been a doctor, Ajay Goel decided to take the road into entrepreneurship and dropped out of school to open a web development company which went on to generate $5 million in revenue. He has produced a variety of programs that help users with email marketing and creation.

Ajay has a strong background software development and is utilizing the Chrome Store, which has far less competition, to market his product. He also has a proactive approach to customer service issues, which allows him to focus less on providing detailed customer support and more on the technical development on the backend.

Ajay’s shares some of his extensive knowledge of Gmail and email marketing in general with tips on what to expect with a follow-up sequence, do’s and don’ts for subject headlines and the best times to send out emails.  In addition, he discusses why you want to consider using a product that works with Gmail's own servers for better deliverability rates.

“Users are more loyal when they have a little problem that you solve than users who never have a problem” - Ajay Goel

Some Topics We Discussed Include:

• Sending limits when using Gmail
• Use of Reddit for marketing your product
• Pros and cons of selling on the Chrome store
• An easy to use email platform that works directly with GMail
• How to produce a SaaS with limited customer service involvement
• Sites to market your SaaS product
• Best practices when using Gmail for marketing
• A great resource for photo editing

Contact Ajay here:

On Twitter (where his handle is “PartTimeSnob” - i.e. he doesn’t like going to concerts unless he is in the front row)

Via Email: Ajay@wordzen.com

References and Links Mentioned:

• The EGP Letter - Get our print newsletter
• JangoMail  - email marketing platform.  
• WordZen - a product that writes your emails for you.  
• GMass - a mass emailing platform that ties into Gmail
• Google Chrome Store
• GMail Genius
• Reddit
• Product Hunt
• Medium
• How to be a Capitalist Without any Capital by Nathan Latka
• Never Split the Difference by Chris Voss & Tahl Roz
• Topgrading by Bradford D. Smart, Ph.D.
• Slack for internal team communication
• Omnifocus for daily checklists

• Notion for product management
• Remove.bg for removing backgrounds on photos
• Dropbox

Evernote