manufacturing marketing

The world of environmental impact is a delicate one, an area that requires an incredible amount of nuance when it comes to storytelling. So, who better to join us than two experts in the field of digital marketing and sales: Carman Pirie and Jeff White, co-founders of Kula Partners - an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Based out of Halifax in Nova Scotia, Canada, Jeff and Carman also co-host The Kula Ring podcast, which features conversations about marketing, sales, and technology with top manufacturing executives from across North America.

This is such a fun episode of The Resilience Report – almost like you are a fly on the wall at a dinner party with myself and our next two guests chatting all things green claims, B2B messaging with a double-click into the manufacturing space, website accessibility and much more.

0:00 Intro
3:47 Founding Kula Partners
8:18 Green claims in B2B marketing
11:03 Addressing greenwashing in the manufacturing sector
14:52 Marketers: Chief Sustainability Storytellers
16:41 Navigating polarizing topics as marketers
23:28 250+ episodes in: creating a podcast for marketers in B2B manufacturing
32:35 Parallels between politics and marketing
36:11 Web usability and accessibility for increased inclusivity
48:05 What it will take for businesses and leaders to be resilient going forward

Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one percent every day. Ladies and gentlemen, you will be inspired.

Articles and resources referenced in this episode:

• Connect with Meaghan Ziemba on LinkedIn
• Watch, Listen, and Enjoy Mavens of Manufacturing
• See Meaghan Speak at MFG2023

If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.

About the Show

As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. 

Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

Success is rarely achieved overnight and is often the result of consistent effort, seizing opportunity, investing in your business, and repeatedly picking oneself up after every fall. On this episode, Exit Your Way co-founder, Damon Pistulka, candidly reminds us that big results come from taking “big chances” and seeing results takes patience. He talks with Nicole about the big opportunity he seized and how not having the right contract in place cost him and his partners a $3+ million deal. Damon sheds light on the need for proper business management and gives his take on the best marketing strategy for manufacturers and small business owners. Together, Nicole and Damon discuss marketing as investing in your business and how combining sales and marketing teams can stimulate small business growth. It’s another episode filled with truth and encouragement that all entrepreneurs, manufacturers, and business owners need today.

SHOW NOTES

ABOUT DAMON PSITULKA

Damon Pistulka is the Co-Founder and Managing Director of Exit Your Way. Exit Your Way® helps owners plan, prepare, and execute the sale of their business to exit with 2x+ with more $$$$ and a 90%+ success rate.

He started his career as a Mechanical Engineer and served as a consultant and Business Executive for several manufacturing businesses before Exit Your Way. Damon is passionate about baseball and has volunteered as Board President for a large local non-profit baseball organization.

HIGHLIGHTS

• [00:34] Damon says he’s an introvert but his passion for business and supporting small businesses helps him to push past the tendency to retreat.
• [05:33] Opportunity comes knocking and Damon answers the call. Hear the story that began his entrepreneurial journey and how it lead to his current venture Exit Your Way.
• [09:37] Damon talks about how Exit Your Way works hard to be different than an investment banker. No “as is, whereas” mindset. 
• [15:46] Failing is learning. Damon opens up about the one misadventure that cost his company a $3 million deal and what he learned from the experience.
• [21:15] Nicole and Damon discuss how having a saga, a mission can help entrepreneurs get back on their feet when they fall.
• [25:53] Hear what marketing strategy hasn’t worked and has worked for Damon. Sneak peak, building long-term relationships with clients and people who talk to your clients.
• [27:16] Marketing is farming. Damon and Nicole discuss the need for businesses to look at marketing as an investment and be open to pivoting.
• [30:17] Big chances = big results. Hear Damon’s take on lessening the pain of making mistakes.

RESOURCES & LINKS

• Connect with Damon Pistulka on Linked at https://www.linkedin.com/in/damonpistulka
• Visit Exit Your Way at https://exityourway.us or https://exityourway.ca
• Gwendolyn Greer
• John Jantsch podcast mentioned
• Connect with Nicole on LinkedIn at www.linkedin.com/in/nicole-donnelly-dmg
• Learn more about DMG Digital at dmgdigital.io

Looking to overcome marketing blunders and find inspiration from the experts who have been there?

Subscribe to Tales of Misadventure with Nicole Donnelly wherever you prefer to stream podcasts!

Get in touch with the team at Tales of Misadventure by visiting dmgdigital.io.

Don’t forget to enroll in our newsletter for more small business marketing tips and entrepreneurial inspiration! https://info.dmgdigital.io/welcome-to-dmg-digital

Manufacturing Day 2022 is here! Join the IMTS+ Creators Lounge crew of rising social media stars as they talk about making positive perceptions of manufacturing a reality.

Meet Rising Manufacturing Social Media Stars and Creators:

• Andrew Crowe - Follow The New Manufacturing Renaissance on LinkedIn
• Michelle Edmonson - AMT and IMTS+
• Chris Luecke - Manufacturing Happy Hour 
• Malachi Greb - Elite Automation - The Manufacturing Come Up Podcast
• Wade Anderson - Check out Shop Matters Podcast - Okuma 
• Mary Hynes - Mistress of Mischief 
• James Soto - Industrial Strength Marketing on YouTube

Share the #MFGDay22 and #WeAreAllCreators love!

If you haven’t already, be sure to listen and review Industrial Strength Marketing podcast to let us know what you think of the show.

About the Show
As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

Chris Luecke helps industrial companies turn marketing expenses into marketing investments. He is a podcaster, marketer, and self-proclaimed "media maverick" in the manufacturing industry. As the host of the podcast Manufacturing Happy Hour, Chris interviews leaders in the industrial sector to simplify and explore the latest trends and technologies impacting modern manufacturers.

In this episode, we discuss how engineers and manufacturers can more effectively tell their story through digital content, and what the most common branding mistake being made by engineers is. We also hear from Chris about the most common excuse he hears from people when it comes to resisting making content, as well as what tips he has for people that want to start leveraging digital content to communicate what their companies are doing from an engineering and manufacturing standpoint?

Rafael Testai, co-host

Music: Big Hopes by Piotr Pacyna
https://bit.ly/3wvlrOV

ABOUT BEING AN ENGINEER

The Being an Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

About Being An Engineer

The Being An Engineer podcast is a repository for industry knowledge and a tool through which engineers learn about and connect with relevant companies, technologies, people resources, and opportunities. We feature successful mechanical engineers and interview engineers who are passionate about their work and who made a great impact on the engineering community.

The Being An Engineer podcast is brought to you by Pipeline Design & Engineering. Pipeline partners with medical & other device engineering teams who need turnkey equipment such as cycle test machines, custom test fixtures, automation equipment, assembly jigs, inspection stations and more. You can find us on the web at www.teampipeline.us

Manufacturers that center on the customer, leverage data, and introduce the least amount of friction in the industrial buyer’s process will win the business of the future.

This episode takes a fast-paced look at future industrial buying processes, next-generation buyers, martech, AI and machines that sell themselves.  You will hear a ‘future is now’ view of the delta manufacturers must immediately cross in order not just to compete but be competitive.

Articles and resources reference in this episode:

• Download my AMT MFG2021 deck
• Connect with James on LinkedIn
• Follow James on Twitter

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

Overcoming Content Marketing Roadblocks in Industrial Marketing
In industrial, it’s all about who’s the loudest. You know that creating a steady stream of content is important, and you also know your competitors really aren't paying attention. Most people in your space are not even producing content on a regular basis. That gap is there.

All it takes to be a leader in your niche is to take that first step and commit to it. You’ve got to create to be seen. But if you haven’t taken the time to step back and learn those strategic content skills and habits then you may end up feeling stuck.

How can you overcome the roadblocks in your industrial content marketing strategy?

In this episode, I’ll show you how we keep our content rolling at MFG Tribe and help you answer the big questions:

- Looking at 2021, how should you plan your content?

- Where should you even start?

- How could you possibly produce that much quality content?

Here at MFG Tribe, there are some really important marketing trends that we pay attention to. And we don’t have a "one-size-fits-all" approach.

Our process for creating and planning content has three main steps:

Step 1. Video vs Written content.
The market is currently split roughly 50/50 between video and written content, with a slight bias towards video. That’s because videos tend to get a lot of engagement, and that’s something that Google search and social media algorithms are looking for. So we look at our client’s needs and help them determine what types of content they need.

Step 2. What is the Title? 
There are two routes to take with this. You can either appease google search algorithms or you can simply focus on creating a valuable piece of content. If you favor appeasing Google search, then tools like SemRush and Ahrefs will tell you what search volumes you’re looking at. Will that common search guarantee value to a highly specialized person? No. But if you write it correctly then you can get some reach. It’s generally the best of both worlds.

Step 3. Content Multiplier. 
You have to plan out a couple of months of content and you can’t put it down and come back to it later. Here at MFG Tribe, we plan out three months of content in advance and write 2-4 articles per month for each of our clients. How do we do that and keep it fresh? One thing we like to do is take one large piece of content and repurpose it. We’ll break it into a number of smaller pieces, or micro-content pieces. Microcontent can be teasers, lead-ins, and other short pieces of written and video content that are meant to be shared.

Roadblocks are normal, especially if your background isn’t in developing content strategies. Go through these steps, check out your competitors, and don’t get caught up in being a perfectionist.

The only way to create is to create. Get your content out there.

#industrialmarketing #manufacturingmarketing #contentmarketing

__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll