mark herschberg

Computers may be binary, only operating in ones and zeros, but humans must navigate the gray.   Get ready for an entertaining exploration of business success that transcends the conventional black-and-white mindset. Join us as we dive into Mark Herschberg's journey from MIT engineering to mastering the art of soft skills, exploring how his insights redefine the way we approach leadership, education, and the ever-changing landscape of AI.

In this episode, host Catryn Becker interviews Mark Herschberg – a trailblazing MIT engineer who defied norms to excel not only in technology but also in the art of mastering soft skills. From his humble beginnings as an '80s nerd immersed in chess, Star Trek, and math, Mark's transition from engineering to teaching marked the dawn of a new perspective, challenging the very essence of traditional education.

Discover how Mark Herschberg's experiences reveal the crucial gaps that exist between textbook knowledge and real-world complexities. As he shares insights from his groundbreaking book, 'The Career Toolkit,' you'll uncover how the evolving landscape of education is set to reshape the way we prepare for modern careers. Journey with us through the realms of AI's impact on society, the power of peer-to-peer learning, and innovative tools like Brain Bump that promise to revolutionize knowledge retention. This episode isn't just a conversation; it's a transformative experience that empowers you to embrace the nuanced hues of success in the ever-evolving world of business.

About Mark A. Herschberg

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, current serving on the board of Plant a Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

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Contact Catryn Becker: 

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Contact Mark A. Herschberg: 

• Brain Bump App
• Facebook
• LinkedIn
• Instagram
• Twitter

In this episode, our resident Business Ninja Andrew speaks with Mark Herschberg, creator of the Brain Bump app.

Brain Bump helps you retain what you read and hear. You can access content just in time, as you need it, or use the once-a-day notification to passively learn, keeping ideas top of mind using the proven technique of spaced repetition. Unlike other apps, you can use this for just a few seconds each day to help you grow. The Brain Bump app is completely free, collects no information, and has no advertising.
 
For more info about the app and its benefits, visit the Brain Bump website: https://brainbumpapp.com/

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We have many responsibilities as leaders. One of the most important responsibilities is keeping an eye on the financials. From monitoring project budgets to reviewing income statements, we know that everything in business comes with a cost, especially when the goal is to add value.

Imagine what our organizations could achieve if every individual at every level was taught to think about the value they add and how it contributes to the bottom line.

This week I had the pleasure of speaking with Mark Herschberg, a professor at MIT, author of The Career Toolkit, and creator of the Brain Bump app, about why we should intentionally instruct our teams about the business. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He also helped to start MIT’s Undergraduate Practice Opportunities Program, dubbed their “career success accelerator.”

On this episode of Best Places to Lead, I’ll talk with our Mark about:

 - Everyday opportunities to upskill your entire organization.
 - Ways to get everyone thinking about the value they can generate.
 - Practical lessons from the tech world that apply in any industry.

Don't miss this another insightful episode of the Best Places To Lead Show.

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On his LinkedIn: https://www.linkedin.com/in/hershey/

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This week on The Angel Next Door, Marcia talks with modern renaissance man Mark Herschberg. From MIT educator and cybersecurity professional to startup CTO (Chief Technology Officer) and author, Mark has worn many hats throughout his professional career. Despite his expansive resume, he and Marcia focus on his time spent in the world of startups, mostly as an executive, including 2 startups he is currently working on.  

Mark starts by telling listeners about his journey of graduating from MIT and deciding not to go the typical wall street, classic tech, or consulting route. Instead he fell into the startup and investment world. As an operator at heart, Mark found that he enjoyed working with small/early stage companies and quickly became a career executive and CTO for those types of companies. He explains how his experience as an executive, which required him to evaluate the companies that were looking to hire him, has helped him be a more successful investor as well.  

Marcia and Mark go on to discuss what would be the right amount of equity for each role in a startup. Mark tells listeners what he has seen in his experience, with companies typically setting aside 10-15% equity to be split between C-level employees. Lower level executives such as VPs or directors may receive 1-2% equity, while some companies may offer a combination of equity and money. Mark also explains different rounds of funding, such as seed rounds and series funding rounds (A, B, C), and at what stage a company may be in those rounds.  

Mark then explains what a fractional C-suite executive is, a role that he has held in several startups for over a decade, specifically as a CTO or CTPO(Chief Technology/Product Officer) . As a fractional CTO, he is able to provide his expertise and guidance to a startup without breaking the bank, allowing them to hire more junior level employees at a lower cost. He expresses how he has seen some companies make the mistake of hiring junior level employees without having senior level guidance, and believes more companies will begin to rely on fractional executives.  

Finally, Mark touches on 2 startups he is currently working on. He created an app, Brain Bump, which helps users retain information they learn from content such as books, podcasts, or blogs. Initially created as a counterpart to his book, The Career Toolkit, he is working on expanding the app’s reach for both consumers and content creators. He also is working on a startup in the cyber security arena, and tells Marcia about his concerns regarding today’s cyber security issues. This episode is packed with great insight from a remarkably educated expert in many fields. You don’t want to miss it!

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E130 - Mark Herschberg -  Creator of the Brain Bump App and Author of The Career Toolkit

Mark Herschberg is the author of The Career Toolkit: Essential Skills for Success That No One Taught You and creator of the Brain Bump app.

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography.

At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection. 

https://www.cognoscomedia.com/
https://www.thecareertoolkitbook.com/
https://livingthenextchapter.com/

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Today's interview feature is with special guest Mark Herschberg. Mark is the creator of the Career Toolkit: Essential Skills for Success that No One Taught You and the creator of the Brain Dump App.

Mark has also been recognized on many podcasts, and shows, and has received a plethora of awards for his Career Toolkit book. In this episode, we talk about communication and how if you use communication effectively, it can help boost your career and enhance your leadership.

Episode Highlights

• Having the relevant experience for a position before you express interest, can help you to get the role you need.
• There are many career transitions happening within event planning. Thus, it is important for companies to be transparent and intentional in hiring and have discussions beyond the requirements of the job.
• If you're looking for some great questions to ask during the interview process, check out Mark's great resource from The Career Toolkit.
• One mistake we often make when we are onboarding employees into new role is placing them into a box, and telling them to do the job. However, you want someone to understand the full picture of the company, and the larger context off their role.
• Communication starts with clear guidelines on how to communicate and where resources are within a role.
• Understand the root "why" of conversations so that you can communicate in a way that relates to their direct "why". When you drill down to the root, there might be different assumptions and goals.
• The BrainBump App is an app that helps you better retain what you read and what you hear. Download and check out this app and see how it can help you in your professional life.
• Leadership is changing, we have to be more intentional about our leadership, and be more communicative than before. We have to be more explicit with our leadership and intentional about getting feedback from our employees. More complex and more time-consuming as a leader these days.
• Events are changing, there is nothing that is changed at an event today that is something that you can't pull up online and get it. So events, need to be more engaging and go beyond what you can get next door.
• Networking and making meaningful connections is key and needs to be fostered at events.
• Extending the in-person experience to online before and after an event, can help to leverage the online experiences.
• Mark recommends the following professional development books: PeopleWare and The Charisma Myth

Links and Resources:

The Career Toolkit Websites
The Career Toolkit Twitter
The Career Toolkit Instagram
The Career Toolkit Facebook

Thank you so much for tuning into the podcast. Until next time, stay on purpose!

In its original formulation, the "Ship of Theseus" paradox concerns a debate over whether or not a ship that has had all of its components replaced one by one would remain the same ship. Is a book in a digital format still a book? How about an Audio Book?

Follow us in this interesting conversation about the evolution of media and what it means for our society, our knowledge, and our education.

Put your thinking cap on, and enjoy!

Guests
Mark Herschberg
CEO of Conosco Media [@Cognoscomedia], Cybersecurity CTO / MIT instructor / Author / Speaker and Founder of BrainBump
On LinkedIn | https://www.linkedin.com/in/hershey/
On Twitter | https://twitter.com/MarkAHerschberg

Sean Martin
Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin

Host
Marco Ciappelli
Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli
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This Episode’s Sponsors

Bugcrowd 👉 https://itspm.ag/itspbgcweb

BlackCloak 👉 https://itspm.ag/itspbcweb
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Episode Introduction

...

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Resources

A New Way to Choose Your Own Adventure: https://www.cognoscomedia.com/articles/a-new-way-to-choose-your-own-adventure

How Museums Are Breaking the Glass: https://www.cognoscomedia.com/articles/how-museums-are-breaking-the-glass

The Book of Theseus: When is a Book Not a Book? https://www.cognoscomedia.com/articles/the-book-of-theseus-when-is-a-book-not-a-book

____________________________

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From tracking criminals on the dark web to teaching at MIT for 20 years, Mark Herschberg has done it all.

Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. There is also an associated free new app of the same name. 

Mark has spent his career launching and developing new ventures at startups and Fortune 500s. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. 

At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, including Techie Youth and Plant A Million Corals. 

MIT Professor and CTO Startup Expert, Mark Herschberg Is With Us Today talking all things Startup Success You Never Learned In School

From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s  Career Success Accelerator

SHOW NOTES

1:31    What are the soft skill you need in every career, they don't teach you in school?
2:08    Upskill your team
5:09    We are seeing the biggest rewrite in the capital labor contract in a century
5:31    The other things -culture, and mission, values, engagement.
6:27    Companies can do these on their own for FREE
7:50    10 skills that every person should develop for their career or business no matter what                        industry
11:17   Questions to ask to understand company culture before you sign the contract
14:54   Are you in HR? Think of yourself as Sales and Marketing
23:37   The future of hiring
25:01   You want better employee retention, then realize HR drives your  business
50:58  We need to be explicit in the communication channels we use and when to use them

Time to Grab the FREE resources Mark Herschberg offers you
https://www.thecareertoolkitbook.com/resources
https://www.thecareertoolkitbook.com/app

Connect with Mark
https://www.facebook.com/TheCareerToolkitBook
https://www.linkedin.com/in/hershey/
https://www.instagram.com/thecareertoolkit/
https://twitter.com/CareerToolkitBk

Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia. He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT’s “career success accelerator,” where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, including Techie Youth and Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.

 https://www.thecareertoolkitbook.com/

#087 - Author of “The Career Toolkit” Mark Herschberg explains how you build the road map to enable you to start planning your career change.

What you'll learn

• [02:03] Mark explains the origins of his book and who the target audience is.
• [06:42] Looking at your long term career options rather than just the next job.
• [08:00] Finding out unwritten skills required for jobs by networking with people in the industry.
• [08:59] Using intermediate roles to make the transition into the career you want.
• [10:08] How to identify the qualifications and skills you need for specific roles.
• [10:38] Figuring out whether you need to go back to school.
• [11:41] Taking alternate paths to get to your career destination.
• [13:30] Mapping out your career path by looking at gaps in your knowledge or skill set.
• [15:02] Approaching connections to help you identify potential intermediate roles.
• [16:23] Qualifications which can give you a broad scope of opportunity.
• [18:58] Understanding where a career path will take you and how to orient yourself to it.
• [20:32] Identifying sub-professions that would suit you more.
• [21:46] Ensuring you have multiple paths to divert and change course to.
• [23:10] Having a broader view of adjacent industries to see what may impact you.
• [24:18] Recognising trends within your role or industry to determine potential future job risks.
• [27:03] The importance of looking at your projected income as well as short term.
• [28:36] How not to get sidetracked and ensure that you’re aligned to your goals.
• [30:50] Recognising what motivates you so you can effectively measure your progress.
• [31:46] Figuring out the need for an accountability coach or partner.
• [32:57] Using your network to get in contact with people that can help.

For the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:

https://changeworklife.com/how-to-plan-your-career-change/

Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!

Take me to the exercises!

Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.

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It's hard to describe Mark Herschberg in one sentence. He has written a book, The Career Toolkit, to help folks by giving them the information they don't usually get in school. And Mark's life has been one of things learned outside of a traditional classroom. He's been a competitive ballroom dancer. He has over 400 cufflinks. He's helped catch terrorists. Oh, and he's taught at MIT. There's a lot you can learn from listening to Mark, either in this interview or in his book.

For more information, check out his website.