market shift

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Lucas and David sit down with Maylan Newton at the TOOLS Conference 2023. In their conversation, they examine the necessity of firm yet compassionate leadership to offset negative impacts that can arise from problematic employees. They explore the misconceptions around business ownership and wealth while speaking about the importance of financial literacy within their teams.|

The episode also critiques current industry standards of professionalism and underscores the primacy of business insight over technical expertise.

00:00 Improved social sharing revealed unawareness of local events.
04:08 Lack of time to promote upcoming events.
08:51 Developing classes based on industry feedback and professionalism.
09:45 Trade show budget is $70-80,000 yearly. Uniform importance.
15:25 Shop owners often misidentify core business issues.
17:35 Understanding numbers, planning ahead, asking long-term goals.
22:09 Set clear expectations, align with spouse, and incentivize.
25:12 Helping George set realistic expectations for buying.
26:39 Encourage ownership, creativity, and financial guidance.
29:47 Choose a used Toyota and save for retirement.
35:15 Leaders prioritize profits, demanding sacrifices from employees.
37:42 Guidance for helping those stuck in negativity.
40:25 Business owners need ruthlessness, balance, and empathy.
43:15 Employees' mindset must align with owners'.
46:17 No problem with a guy and his toys.

Traditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers.

In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform. 

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of creating compelling content on TikTok that convinces people to buy, rather than focusing solely on follower count.
• The value of understanding TikTok both as a consumer and in a business context.
• The benefits of TikTok shops in solving the attribution issues of TikTok ads and providing trustworthy purchase data.
• The importance of understanding and leveraging the features and algorithms of TikTok to reach and engage potential consumers on the For You page.
• The value of posting multiple times a day on TikTok to maximize reach and visibility.

Recommended App/Tool:

Superhuman: https://superhuman.com/

Whoop: https://www.whoop.com/us/en/

Recommended Book/Podcast:

The Meditations by Marcus Aurelius:

https://www.youtube.com/watch?v=rqqjU7zCI10

Gary Vee: https://garyvaynerchuk.com/podcast/

Alex Hormozi: https://open.spotify.com/show/6YNopzKDGDwf0auIpPTIID

Today’s Guest:

Jake Bjorseth, Founder of Trndsttrs, driven by his passion for content creation and the desire to create a supportive community for like-minded individuals, Jake decided to establish his own content house. Bringing together a group of talented Gen Z influencers, they found a space where they could live, collaborate, and create content round the clock. 

Connect and learn more about jake and Trndsttrs:

Website: https://www.trndsttrs.com/

LinkedIn: https://www.linkedin.com/in/trndsttr/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

On today’s episode, I spoke with Nick Lafferty about freelance marketing and how solopreneurs can grow their business through advising. Nick is a former growth marketer at companies like Loom and Mailgun, and now advises tech companies on running profitable paid ads.

Here’s what you’ll learn:

• How to get started as a freelance marketer for the first time
• The business model that most solopreneur marketers should use
• How to think about building in public

In this episode of 'The Skip' podcast, host Nikhyl Singhal discusses the challenges and implications of ex-growth companies in the current market landscape. He delves into the consequences of overvaluation, the impact on employees and company culture, and the emergence of a new crop of prudent, conservative growth companies. Nikhyl provides valuable insights for those considering joining or staying in ex-growth companies and emphasizes the importance of exploring other stages of companies for more lucrative opportunities.

Time-codes:

00:00:00 Introduction to the episode focused on growth companies and ex-growth companies.

00:02:00 Explanation of the three main stages of companies: startups, growth companies, and big tech or late-stage technology companies.

00:05:00 Market shift towards sustainability, impacting growth companies and their focus on innovation.

00:07:00 The challenges faced by executive teams in ex-growth companies as they transition from growth to sustainability.

00:10:00 - Executives are getting fired or layered in growth management teams due to skills mismatch or other factors, leading to organizational changes.

00:12:00 - The cultures in hypergrowth companies are becoming more aggressive and toxic as CEOs exert pressure and anxieties increase.

00:13:00 - Compensation was great in these companies, but with the drop in valuations, executives are making significantly less than they expected.

00:17:00 - Advice for individuals in or considering joining an ex-growth company: the culture will likely worsen, equity may not generate expected returns, and exits may not happen easily.

00:23:00 - Nikhyl discusses the consequences of overvaluation and adjusting expectations in terms of growth and valuation.

00:25:00 - He highlights the potential resentment and frustration among employees who feel undervalued while contributing to the company's survival and eventual success.

00:26:00 - Nikhyl points out the existence of a new crop of growth companies that are more prudent and conservative, offering a more attractive option for job seekers.

00:28:00 - He emphasizes the need to be wary of ex-growth companies and consider other stages of companies that could be more lucrative.

• Note fund investing: How it works and what it offers
• Inflation's impact on real estate investment rates
• How to deal with rate hikes and high cap rates?
• Is investing in notes a good method to diversify your portfolio?
• Hard money loans vs. note funds 

The Life & Money Show Spotlight:

• Your Life & Money: What is one thing you're doing to live a meaningful and intentional life by design?
• Other's Life and Money: What is one life or money hack that you can share that will make an impact in others' lives right now? 
• Life & Money in the World: What's the one thing you're doing right now to make the world a better place?

RESOURCE/LINK MENTIONED

• Your Money or Your Life by Vicki Robin | Paperback

ABOUT DAVE VAN HORN

David Van Horn serves as President and CEO of the Company. His chief responsibilities include the oversight of the Company’s strategic planning, business development, and fundraising functions. Mr. Van Horn’s expertise is derived from over 30 years of residential and commercial real estate experience as a licensed Pennsylvania realtor, investor, title company partner, and commercial fundraiser. Mr. Van Horn is a graduate of West Chester University, holding a Bachelor’s of Science degree in Business Management. In addition to his role as President and CEO, Dave’s biggest passion is teaching others how to build and preserve wealth. Dave is a co-founder and board member of Strategic Investor Alliance, a purposeful planning and networking group for accredited investors in the Philadelphia area. Dave is also a national speaker, author, and investment blogger on BiggerPockets.com.

CONNECT WITH DAVE

• Website: pprnoteco.com | BiggerPockets
• Linkedin: Dave Van Horn

CONNECT WITH US

To connect with Annie and Julie, as well as with other Investing For Good listeners, and to get the latest scoop on new and upcoming episodes, join Life and Money Show Podcast Community on Facebook.

To learn more about real estate syndication investment opportunities, join the Goodegg Investor Club.

Be sure to also grab your free copy of the Investing For Good book (just pay S&H)--

Thanks for listening, and until next time, keep investing for good!

Dennis Black Mortgage Finance & Real Estate Sales Training (https://dennisblack.com/) leads the industry in master sales training classes for loan officers, mortgage professionals and real estate agents across the United States.

Dennis Black & Associates specialize in sales and management development for the mortgage finance and real estate industry. This includes training for consumer direct, retail mortgage, wholesale mortgage, correspondent lending, mortgage insurance and real estate agent audiences. Dennis Black & Associates was established in 1988 by Dennis M. Black after an extensive professional sales career spanning multiple industries. Dennis Black Mortgage Finance & Real Estate Sales Training has trained more than 120,000 people on the keys to building relationships and making more money in a challenging mortgage environment.

Need a master sales trainer for your next event?

Learn more at https://dennisblack.com/