marketing content

Lindsay More Nisbett is an entrepreneur, creative director, and Co-Founder & Brand Director of The Line Studios, a leading creative production studio with expertise in creating compelling e-commerce and marketing content. 

Since its inception in January 2016, Lindsay has built The Line Studios into the go-to imagery experts for top e-commerce brands, including Hill House Home, MM LaFleur, Negative Underwear, Fresh Beauty, Faherty Brand, and many more. By striking the perfect balance between a beautiful image and an efficient production process, The Line Studios has become well-known for providing their clients with best-in-class e-commerce imagery that drives incremental lift in revenue. 

Lindsay's vision for The Line Studios transcends mere visuals; it's about crafting exceptional e-commerce imagery that not only elevates the client's brand but also translates into outstanding results. Her unwavering commitment to delivering the highest quality visuals has allowed The Line Studios to capture the very essence of their client's products and effectively convey their brand's unique message to consumers. 

Lindsay More Nisbett continues to shape the Ecommerce landscape, setting new standards of excellence with each project undertaken by The Line Studios.

In This Conversation We Discuss: 

• [00:46] Intro
• [02:39] Shifting from ad campaigns to Ecommerce
• [03:56] Bridging luxury brands’ Ecomm struggles
• [05:34] Incorporating brand voice through imagery
• [08:06] Elevating basic product imagery
• [09:37] Crafting visual brand language
• [11:29] The ROI of experimenting with imagery
• [12:56] Focusing on best-selling products
• [14:06] Investing strategically in assets
• [15:38] Standing out against competition
• [17:11] Diversifying video content
• [18:43] Building trust through imagery
• [20:23] Limitations of AI in imagery
• [22:04] Rising trends in ecommerce imagery
• [23:52] Reevaluating website priorities
• [24:48] Evolving consumer behavior
• [25:20] Reach out to The Line Studios

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Creative production solutions for Ecommerce brands thelinestudios.nyc
• Follow Lindsay More Nisbett linkedin.com/in/lindsay-more-nisbett-01005b4/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

After supporting 100s of entrepreneurs across various industries, there are three things I’ve observed that impact business owners’ copywriting and its performance.

Listen to this episode to hear what they are and how to avoid making these mistakes.

BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:

• The crucial role of content and copywriting in successfully selling the invisible and how to use them to attract clients and sell your products or services.
• The differences between content and copywriting and how to use them to drive business success.
• The three big mistakes most business owners make when writing content and copy and why they negatively impact performance.
• Why the different stages of the buying journey are vital for writing high-converting content and copy and how to communicate it effectively at each stage.

If this episode inspires you somehow, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it’s created those aha moments or given you food for thought on achieving greater success.

And while you’re here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.

Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.

Free on-demand training >>> https://www.creativelyowned.co/watchnow

To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!

https://www.creativelyowned.com/quiz

Welcome back to another exciting episode of The Good Enough Mompreneur Podcast! 

Today's episode features an interview with special guest Dr. Brett Lane, an expert in SEO, AI, and digital marketing, who shares his insights and strategies on how mompreneurs can leverage these powerful tools to grow their businesses. Whether you're a busy mom balancing entrepreneurship and family life or someone looking to start your own business, this episode is packed with valuable information to help you navigate the ever-evolving online landscape.

In this episode, Dr. Lane also talks about his incredible story of resilience by overcoming his battle with skin cancer that was the topic of a TEDx Talk.  Dr. Lane dives into resilience in your personal and professional life, as well as creating new neuropathways, and having the courage to learn new things and take action!  

So, grab a pen and paper, and get ready to learn valuable strategies and insights from Dr. Brett Lane on resilience, as well as leveraging SEO, AI, and digital marketing to take your mompreneur journey to the next level.  Let's dive right in!

Highlights of topics discussed:

• Having resiliency in your life by not being defined by what you do and the importance of creating new neuropathways
• What is digital marketing and how to use Chat GPT to develop your digital marketing content and strategy
• What is SEO and how to use AI to help you focus on SEO
• How you can use AI tools such as ChatGPT to create 300 pieces of content in one hour per month to amplify your brand
• What is digital marketing and how to use Chat GPT to develop your marketing and marketing strategy
• Building a strategy – being able to scale your business cost effective
• The paradigm shift that is using  AI tools to 10x your time in your business and why moms and parents can benefit the most from AI tools 
• Measuring digital marketing success and brand amplification – defining your goals and success

Resources mentioned:

TEDx Talk - Dr. Brett Lane:  Increasing Your Capacity for Personal and Professional Resiliency
ChatGPT
Plannable
Opus Clip
Google Trends
SEO focus – Harpa.ai

Connect with Dr. Lane:
Website: SEOOutsourcing.com |  Instagram @DrBrettSLane | Youtube

For more resources and support on your mompreneur journey:
📋Enroll in my FREE mini-course - 5 Keys to Confidence
🔗 Website: https://mombusinesscoach.com/
💖 "Oh my goodness, I love this podcast!" If that sounds like you, subscribe, follow, share and
⭐⭐⭐⭐⭐Leave a Review on Apple podcasts or wherever you listen! 🎧

Thank you for listening and keep up the great work, mama!

Will Nitze is the founder and CEO of IQ Bar, the plant based protein company for your brain and body. On this episode of ITS, Will and Ali talk about his "shower thoughts" on Linkedin, how IQBAR built on e-commerce first, why they skipped straight to conventional, and the pros and cons of platforming.

In the Sauce is Powered by Simplecast.

Today, Robby walks us through what it takes to win at content strategy. Content marketing is nothing new, but some companies are taking it to the extreme! We'll discuss how to make sure your content marketing isn't creepy, tells your story, and keeps your brand top of mind.

For more information from Leaps Unbound, check out https://leapinlizardlabels.com/leaps-unbound!

Have a topic suggestion for our hosts? Email podcast@leapinlizardlabels.com!

**Leapin' Lizard Labels is proud to sponsor Leaps Unbound. For 20% off your first order of labels, stickers, banners, window clings, or floor decals, email team@leapinlizardlabels.com and mention coupon code LEAPS UNBOUND!

The most challenging aspect of client communication is conveying your value and what makes you different in the marketplace. This week Marc Brownstein discusses how his agency helps businesses establish brand longevity and make them unstoppable. Listen in as Laura and Marc explore the contagious nature of being passionate about your work, why people are scared of selling, and how Marc’s agency is navigating collaboration in a hybrid world. Marc also shares how he helps his team learn from mistakes through accountability, overcommunication, and empowering them to be an expert at what they do.

Here are a few things you’ll learn during this conversation:

• How being virtual impacts the collaboration and brainstorming process
• Addressing the gap between what you say and what they hear
• How to help a client buy into an idea
• Strategies for getting and sustaining people’s attention
• Why leadership roles are responsible for the development of the company beyond the execution of tasks

During the 24-Hour Influence Challenge, Marc encourages you to choose three products you use every day and engage with their brands on social media, creating an opportunity through thoughtful dialog.

About Marc Brownstein:

Marc Brownstein is the president and CEO of Brownstein Group, the longest-running independent marketing communications agency in Philadelphia.

You learn more about the Brownstein Group in the following ways:

Website: https://www.brownsteingroup.com/

YouTube: https://www.youtube.com/c/BrownsteinGroupPhiladelphia/videos

To learn more about Dr. Laura Sicola and how mastering influence can impact your success go to https://www.speakingtoinfluence.com/quickstart and download the quick start guide for mastering the three C’s of influence.

You can connect with Laura in the following ways:

LinkedIn: https://www.linkedin.com/in/drlaurasicola

LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/

YouTube: https://www.youtube.com/c/VocalImpactProductions

Facebook: Vocal Impact Productions

Twitter: @Laura Sicola 

Instagram: @VocalImpactProductions

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Pouring your heart into your marketing content & posts only to feel defeated when they disappear into the algorithm, never to be seen, noticed, or engaged with? This is a common problem that is not a new problem by any means. But with these algorithms getting more & more mysterious all the time, you might be questioning why you put your time in energy into your marketing content at all if it’s just going to get lost.

As someone who’s worked in marketing for well over a decade, my relationship with social media and marketing content in general has changed a lot. But it wasn’t until very recently that I created my healthiest relationship yet with marketing & social media as a content creator. And I’m sharing my biggest mindset shift that made this possible with you.

In this episode I discuss:

• The most important thing I learned during a social media challenge I ran earlier this year
• The mindset shift that completely changed the way I create content so that I can avoid the ebbs & flows of engagement, the algorithm, and the hustle/burnout cycle of content creation
• The innate magic of marketing content and what one piece of content can do for your business

Check out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategy

Want to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/work-with-me

Get the visual version of the podcast by subscribing to my YouTube channel: https://www.youtube.com/c/BreeKuryk

Marketing psychology never changes, people and technology do. You have to try different things to see what works. When you find it, go with it.

In this episode, Jordan interviews Brock Mammoser, Founder of Frost Buddy. He shares how he was able to scale his business into 8-figures. He also discusses some of his videos that went viral and a breakdown of what elements contributed to that virality.

Listen and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• In 2022 video creatives are the biggest driver of sales.
• Showing so many details about your product ruins the curiosity and the content's ability to get more engagement.
• End your video by telling people what to do. 
• Marketing psychology has not changed ever.
• 6 Ways that Things Go Viral: Social Currency, Trigger, Emotion, Public, Practical Value, and Story
• The beauty of Tiktok is that your fans provide you with content ideas to make.
• Test everything, something will work.
• Be organic and authentic on Tiktok. That is what people want.

Recommended Apps:
Slack
https://www.slack.com
Monday
https://www.monday.com 

Recommended Podcast:  Real AF by Andy Frisella
https://www.andyfrisella.com/blogs/realaf-podcast 

Today’s Guest:

Brock Mammoser is the founder of Frost Buddy.

Frost Buddy manufactures universal 5 in 1 insulated can coolers.

Connect and learn more about Brock and Frost Buddy here:

Website: https://www.frostbuddy.com
Instagram:
https://www.instagram.com/frost_buddy_usa
https://www.instagram.com/brock_mammoser
Tiktok: https://www.tiktok.com/@frostbuddy 
Linkedin: https://www.linkedin.com/in/brockmammoser
Twitter: https://www.twitter.com/bmmammoser 

This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit trytriplewhale.com/upgrowth and use our promo code listed there for 15% off today.

***

Find our upGrowth PROMO CODE here: trytriplewhale.com/upgrowth

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

This week on the Digital marketing Scoop, Mark is talking about Google Ads versus SEO (Search Engine Optimisation). During this episode, Mark is talking about which is better for your business, whether you're starting out or looking to re-strategise your business to get more leads and sales.

With the Google Search Results page having changed over the years, Mark gives some really good advice on Google Ads versus SEO.


Follow CLIQ on:
Facebook
https://www.facebook.com/cliqmediaandmarketing

Instagram
https://www.instagram.com/cliq.ie

Twitter
https://twitter.com/Cliq_ie

Linkedin
https://ie.linkedin.com/company/cliq-media-&-marketing

YouTube
https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg

TikTok
https://www.tiktok.com/@cliqtok

Neste episódio eu dou a minha dica para a sua estratégia 2021/2022, você sabe a diferença entre Covid Zero e Vivendo com a Covid?

O que o Only Fans pode ensinar para a Farma sobre conteúdo, uma base de clientes LOVERS e sensualidade - você vai me ouvir falar!

E pra finalizar, o case digital da Galderma para a tendência Maskne, já ouviu falar? Você tb sofre com o uso de máscaras?

Todas as segundas!

Acesse o Site Aqui ou
http://bit.ly/tomouep79

#behaviordesigner #farmaceutica #saude #saudedigital #healthcare #healthtech #futuro #inovacao #digitalhealth #podcast #viaoral #galderma #maskne #onlyfans

Obrigado por ouvir, acesse @viaoral ou nosso site viaoral.com.br

Just like businesses can do more than simply making money, marketing can do more than simply make sales. We can use our marketing skills to stand up for what we believe in, share our values, build genuine connections with our audience, and make people feel less alone. In this episode, I'm sharing 15 prompts for putting your heart into your marketing content.


____________________

MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/73

JOIN THE FB COMMUNITY:

https://www.facebook.com/groups/goodbusinesspeople

CONNECT WITH ME ON INSTAGRAM:

https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):

https://makinggoodpodcast.com/100prompts 

Do you ever feel held back from creating great content because you simply don’t know WHAT to say to your audience? If so, this episode is for you. In this episode, I'm sharing some of my favorite strategies for figuring out what to say in your content.

____________________

MAKING GOOD SHOWNOTES:

https://makinggoodpodcast.com/episodes/53

JOIN THE FB COMMUNITY:

https://www.facebook.com/groups/goodbusinesspeople

CONNECT WITH ME ON INSTAGRAM:

https://instagram.com/laurentilden

GET 100 MARKETING PROMPTS (free!):

https://makinggoodpodcast.com/100prompts 

This episode highlights business and marketing news for the week of October 5-9, 2020.

In this episode, host Ryan Alford and news co-host, Reiley Clark, break down some of the biggest headlines in the business and marketing world!

1. Verishop: Digital Malls? Learn how it works in this episode
2. Big Tech companies in question of too much power: When is "enough" enough? What's the "fine-line" of power look like?
3. Instagram shopping in reels: Make it easy for your costumers to leverage content into purchase! Learn how to accomplish that in this episode.
4. Ocean Spray and viral Tik Tok video: How businesses should appropriately respond to viral content!

For more from The Radcast, follow us on Instagram here |  Subscribe and leave us a review | To hear more from our host, follow him on Instagram here.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
 

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.