Explore "marketing measurement" with insightful episodes like "How do you measure the value of a brand community? Ten ideas.", "Interview "The Bridge" about MMM with Sid Mohan, Data Science Dir. & Global Lead Causal AI Research & MMM at Artefact - Data Coffee in Engl.", "From Clicks to Conversions: Understanding Your Customer Journey", "Do Platforms Need Editorial Oversight? (310)" and "Are you measuring marketing output or marketing outcomes?" from podcasts like ""{grow}", "The Bridge by Artefact", "Starting to Know", "This Old Marketing" and "The How to Do Marketing Show"" and more!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
The post How do you measure the value of a brand community? Ten ideas. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
In this video interview, Siddharth Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing Mix Modelling at Artefact, explains the three methodologies (attribution, incremental testing, and marketing mix modeling, or MMM) that comprise the marketing measurement framework.
Attribution, incremental testing and MMM currently face constraints preventing seamless collaboration.
- The attribution model needs to incorporate constraints which contextualize the baseline, critical to understanding the overall impact of marketing activities.
- Incremental testing often necessitates advanced techniques like Bayesian Causal Inference and the Potential Outcomes Framework to remove confounding effects.
- In MMMs, there are solid opportunities to leverage the latest advances in Structured Causal Models.
Chris "Mercer" Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry.
Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.
Learn more here: https://ishusingh.com/
The boys cover the ongoing Spotify/Joe Rogan saga, while Robert's new book title should be "Epic Marketing Rant."
The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media company.
Buzzfeed outs the BAYC founders. Was this the right thing to do? And, really? Buzzfeed?
More than 50 percent of all ad spending in 2022 will go to three companies. Joe thinks we need to start supporting small, niche content creators.
And we have three company examples experimenting with the Metaverse. Well, not really.
In rants and raves, Joe comments about the ability to create IP and NOT own an NFT, while Robert delivers an epic rant around marketing measurement.
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When you are looking at marketing tactically, not strategically, it’s very easy to assess achievement with output as opposed to outcomes.
It’s not hard to post something on Facebook. It’s much harder to drive bottom-line results using Facebook as a channel.
When you are planning your marketing and certainly when you are measuring it, be sure to measure the right activity; i.e. outcomes instead of output.
About Jane Hillsdon
I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing.
I am the founder and Managing Director of a marketing agency called Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business. It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow.
I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities.
On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019.
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