marketing psychology

In this episode of the Coaches Compass, Mike explains a subtle shift in your messaging that can change who you attract from your content. If you want your content to be like a magnet to the ideal clients that you love to work with, this episode is a must listen!

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Wondering who started girl math? Wondering why on earth I'm even talking about it? Friend, girl math is the PERFECT entryway into talking about marketing psychology and simple pricing strategies that make people buy.

In this episode I'll tell answer: What is girl math? Explain the girl math meme... And then tell you how you can harness the power of this ridiculous trend when pricing your offers, as a service based business owner.

TAP HERE for the original girl math video by @SamJamessssss on TikTok (turns out, girl math started as a spinoff of "girl dinner".

✨Tap here to watch a FREE masterclass about “How To Get Clients From Instagram (without wasting hours glued to your phone)"

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Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

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Music by Jordan Wood

Hosted by Jenna Warriner, Creator of Magic Marketing Machine

In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.

In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.

(00:00) Intro

(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers

(05:33) BBC to continue using Tiktok for marketing

(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?

(09:09) How do we manage our spend?

(12:09) Will Martech startups suffer?

(15:00) Story 3 - New app allows users to exchange data for money

(18:05) Being in control of your data

(20:40) Rants & Raves

Stories mentioned:

1- U.S. marketers prepare contingency plans amid potential TikTok ban

2- How Silicon Valley Bank’s collapse could compound a marketing slowdown

3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Are you an online coach or service provider looking to better understand your customers and increase your sales?

If so, this episode is for you! Listen in as Dorothy unpacks the psychology of online buyers and how understanding their motivations can help inform your business decisions.

Dorothy offers her tried-and-tested strategy for helping her clients create detailed and effective buyer personas. She discusses the typical decision-making process consumers go through when considering your offers, and how you can apply this knowledge to increase conversions.

So without further ado, join Dorothy as she cracks the code to consumer psychology!

Key Topics:

• Defining consumer psychology (2:05)
• Refining your existing buyer persona (3:12)
• How emotions can influence buying decisions (9:11)
• Deciding on the right strategy to increase your conversions (13:01)
• What to avoid in your marketing (20:27)

 

Connect with Dorothy:

• Schedule a call with Dorothy to chat about your Sales Strategy here:
• -> https://bit.ly/3bMgbtx
• Send your episode topic suggestions or questions to hey@dorothyvilleneuve.com
• Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
• More info and free resources at wildlyconfidentsales.com

"You have to look at the behavioral pattern. I talk about marketing psychology, not just marketing. You have to think about what the users are doing on your specific platforms. Youtube is notorious for driving CTR which is your clickthrough. Looking at your analytics, you can make decisions and you can determine what content or what platform’s driving what and I don’t think many of us are doing that."

– Chris Michael Harris, Founder and Host of StartupU (formerly known as "The Entrepreneur Hour")

Join Ben Schneider and Chris Michael Harris as they discuss the origin of Chris’ journey to serial entrepreneurship, how he achieved success through marketing psychology, and the #1 hack he learned when creating content for his business. Analytics play a huge role in a business’ success. In today’s digital world, it is almost habitual for most entrepreneurs to always refer to their data when it comes to predicting which path to take next for their businesses. For Chris, data is everything. And in this episode, he explains exactly why!

Episode Notes:

To find out more about Chris Michael Harris, click the following links:
Website | Facebook | Instagram | LinkedIn | Twitter
Listen to the "Startup U" show through the links below:
Podcast | Youtube

Learn how to start + grow your online business via the StartupU Training Programs! Click here to know how!

Connect with Ben on Instagram and on his website. 

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Steve Mann is VP of Marketing at ThetaRay, a big data and cyber security platform that provides faster, more accurate analytics solutions for identifying emerging risk, discovering new opportunities, and exposing blind spots within large, complex data sets.

On a recent trip to New York, FINITE podcast host Alex Price sat down with Steve to explore his role as CMO at ThetaRay and have a fascinating (and sometimes philosophical discussion!) on the psychology of marketing!

Visit finite.community to find out more about the FINITE community for B2B technology and software marketers, and join us at a future event.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology businesses delivering SEO & PPC strategy to drives leads, pipeline & revenue growth.

False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.

Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?

Related Articles Mentioned in Today's Episode

• Seth Godin's Minimum Viable Audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
• Your Brain on Social Media https://now.northropgrumman.com/this-is-your-brain-on-instagram-effects-of-social-media-on-the-brain/
• Dopamine & Your Smart Phone http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/ 

Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! -->  Download Here!