marketingtools

Explore "marketingtools" with insightful episodes like "Selects: Star Wars Holiday Spectacular", "#20: Debunking a marketing myth", "#8: The power of scarcity and why less is more" and "Caffeine Cast: The Art of Business & The Business of Art - Mistakes I Made as a 'Creative' [Business, mindset, entrepreneur, disruptors]" from podcasts like ""Stuff You Should Know", "Nudge", "Nudge" and "Disruptors"" and more!

Episodes (4)

Selects: Star Wars Holiday Spectacular

Long ago, in a galaxy not so far away, George Lucas allowed the Star Wars Holiday Special to be made. What happened on the night of November 17, 1978 can never be fully explained, but we make our best effort in our annual special edition of SYSK. May the force be with us all.

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Stuff You Should Know

enDecember 24, 2022

#20: Debunking a marketing myth

As marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations to cafeteria designs. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

enJanuary 12, 2020

advertisingstrategies

#8: The power of scarcity and why less is more

You’re influenced by scarcity, even if you don’t notice it. In this podcast Richard Shotton explains why marketers love scarcity, why so many Airbnbs contain pianos, and why cookies taste better when they’re the last in the jar. Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list

enJuly 29, 2019

Caffeine Cast: The Art of Business & The Business of Art - Mistakes I Made as a 'Creative' [Business, mindset, entrepreneur, disruptors]

Rob shares his personal experience as artist and talks about the mistakes he made. What to know about merging your passion and profession, why selling is not a bad thing and how to deal with feedback.

[Business, mindset, entrepreneur, disruptors]

VALUABLE RESOURCES

https://robmoore.com/

bit.ly/Robsupporter

https://robmoore.com/podbooks

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

CONTACT METHOD

Rob’s official website: https://robmoore.com/

Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs

LinkedIn: https://uk.linkedin.com/in/robmoore1979

disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

en-GBMarch 10, 2017