#marketyourmarket

Moving a market is not as simple as scooting a tent or two down the street (not that scooting any tents is without drama.) Sometimes you lose part of your site to a construction project, sometimes a conflicting annual event happens and you have to move the entire market for a day. Finding a new site that can accommodate an established event is a puzzle. You know where the driveways and trees and giant dumpsters are at your current location. What surprises will your replacement venue hold? And how will your shoppers and vendors know where to go? 

 

Listen in as Catt and Brijet discuss the ways they've found to ease the pain as much as possible, while you're away from your home sweet home site, with tips on:

 

• Identifying a replacement site 

• Surveying neighboring businesses and residents

• Mapping to minimize disruption for your vendors

• What wedding seating plans and market maps have in common

• Timing your announcement to avoid confusion

• Keeping regular shoppers in the loop and attracting new ones

 

This episode of Tent Talk is supported by Square, helping farmers, vendors and market managers process payments and invoicing in the tents and at the desk. Don't miss next week's Live from the InTents Conference episode! 

Plenty of us have a love-hate relationship with social media.There's nothing like it right now for keeping shoppers up to date on market offerings days and times, and helping your farm or bakery stand out at a busy market. It's free, sort of. It takes so much time. It's so effective, until they change the rules. It's a trick to find the sweet spot between sharing honest views of your business and your life and maintaining boundaries.  Listen in as Catt and Brijet discuss the best ways for market managers and vendors to work together to increase sales, including:

 

• Specific tips for markets and farmers and vendors to amplify each other's posts 

• The challenges of outsourcing farmers market social media

• Defining "free" and remembering that time is money

• Using social media to make your booth a magnet at a busy market

• Making sure all your eggs aren't in one basket, in case someone trips

 

Need more marketing help? Check out our online Market for Markets class  https://www.farmersmarketpros.com/marketing-for-markets