Logo

    #smallbusinesstips

    Explore "#smallbusinesstips" with insightful episodes like "Ep 284: Moving Your Market", "Ep 283: Best of Tent Talk: Application Excavation", "Ep 282: Social Media is a Team Sport", "Sales Success Strategies for Business Growth in 2024 | Ep: 319 Kavyon Kay" and "Ep 281: Farmer Julie Stoner Has Eggs in a Few Baskets" from podcasts like ""Tent Talk", "Tent Talk", "Tent Talk", "Small Business Answer Man" and "Tent Talk"" and more!

    Episodes (10)

    Ep 284: Moving Your Market

    Ep 284: Moving Your Market
    Moving a market is not as simple as scooting a tent or two down the street (not that scooting any tents is without drama.) Sometimes you lose part of your site to a construction project, sometimes a conflicting annual event happens and you have to move the entire market for a day. Finding a new site that can accommodate an established event is a puzzle. You know where the driveways and trees and giant dumpsters are at your current location. What surprises will your replacement venue hold? And how will your shoppers and vendors know where to go? 
     
    Listen in as Catt and Brijet discuss the ways they've found to ease the pain as much as possible, while you're away from your home sweet home site, with tips on:
     
    • Identifying a replacement site 
    • Surveying neighboring businesses and residents
    • Mapping to minimize disruption for your vendors
    • What wedding seating plans and market maps have in common
    • Timing your announcement to avoid confusion
    • Keeping regular shoppers in the loop and attracting new ones
     
    This episode of Tent Talk is supported by Square, helping farmers, vendors and market managers process payments and invoicing in the tents and at the desk. Don't miss next week's Live from the InTents Conference episode! 

    Ep 283: Best of Tent Talk: Application Excavation

    Ep 283: Best of Tent Talk: Application Excavation
    Are you a farmer or small food business trying to navigate finding spaces to sell at farmers markets? Are you a farmers market manager buried in application emails and trying to find the perfect needles in that haystack? In this episode we're chatting about how we process applications for our markets and approaches used by some of our fellow market managers. Yes, you can have an amazing product and still not be a perfect fit for a specific market. Learn how to narrow down your targets if you're a producer. Listen in to find ways to help a diamond in the rough shine if you're a market manager. 
     
    Find tips on:
    • Telling managers everything they need to know about your business
    • Balancing your market's offerings
    • Application red flags
    • Helping new vendors launch successfully

    Ep 282: Social Media is a Team Sport

    Ep 282: Social Media is a Team Sport
    Plenty of us have a love-hate relationship with social media.There's nothing like it right now for keeping shoppers up to date on market offerings days and times, and helping your farm or bakery stand out at a busy market. It's free, sort of. It takes so much time. It's so effective, until they change the rules. It's a trick to find the sweet spot between sharing honest views of your business and your life and maintaining boundaries.  Listen in as Catt and Brijet discuss the best ways for market managers and vendors to work together to increase sales, including:
     
    • Specific tips for markets and farmers and vendors to amplify each other's posts 
    • The challenges of outsourcing farmers market social media
    • Defining "free" and remembering that time is money
    • Using social media to make your booth a magnet at a busy market
    • Making sure all your eggs aren't in one basket, in case someone trips
     
    Need more marketing help? Check out our online Market for Markets class  https://www.farmersmarketpros.com/marketing-for-markets

    Sales Success Strategies for Business Growth in 2024 | Ep: 319 Kavyon Kay

    Sales Success Strategies for Business Growth in 2024 | Ep: 319 Kavyon Kay

    Kayvon, CEO of The Sales Connection and a foremost sales authority has transformed sales strategies globally. Excelling in teaching professionals to connect authentically with prospects, he’s guided the creation of multimillion-dollar businesses and trained over 21,000 sales reps across 100 countries. With over $300 million in sales, Kayvon is a celebrated international speaker and an expert in advancing sales techniques and business growth.

    What business problem do you solve?

    In today’s episode, Kayvon shares insights on the overlooked element of self-connection in sales, providing strategies to enhance authenticity and drive sales success. 

    Small Business Answer Man Shownotes:

    • This episode revolves around discussing essential qualities for success in sales. 
    • Kayvon emphasizes the importance of self-connection, resilience, and authenticity in driving sales. 
    • He stresses that genuine self-connection far surpasses mere tactics and strategies. 
    • The conversation delves into the distinction between selling and closing, highlighting the significance of building trust and maintaining genuine human connections. 
    • Kayvon underscores the distinction between selling and closing, elucidating why both are indispensable in the sales process. 
    • Kayvon addresses the role of AI in sales, asserting its value while underscoring the irreplaceable human element. 
    • He further discusses how The Sales Connection website, has multiple resources available for business owners and sales professionals.

    Kavyon Kay’s Small Business Tip:

    Foster genuine connections, listen attentively, and prioritize authenticity in sales interactions to drive success. 

    Connect with Kavyon Kay:

    Website: http://thesalesconnection.com/

    Facebook

    Instagram

    LinkedIn

    TikTok

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

    Ep 281: Farmer Julie Stoner Has Eggs in a Few Baskets

    Ep 281: Farmer Julie Stoner Has Eggs in a Few Baskets
    Farmers Julie of Stoner Family Farms has diversified her products to achieve better sales at her farmers markets. Her farm is a family operation, and the market business is her baby. Bringing her daughters into the tent helps lighten the load, and teaches them all the things that small business owners learn along the way. Listen in as Julie shares:
     
    • How she decides which markets work best for her
    • Where farmers markets land on the list of top income streams
    • Why she decided to diversify her product lines
    • Ways she's helping new market farmers improve their business
     
    Find Julie's blog with resources for market farmers at www.sffvalpo.com/blog

    Mindful Entrepreneurship with Scot Drinkard | Ep: 313 Scot Drinkard

    Mindful Entrepreneurship with Scot Drinkard | Ep: 313 Scot Drinkard

    Scot Drinkard has been an entrepreneur for 30 years, with a portfolio of over 20 companies. Scot has faced many challenges along the way, in business and personal life.

    What business problem do you solve?

    In this episode, Scot delves into the intricate challenge entrepreneurs often face: the delicate balance between the demanding nature of their work and the imperative of maintaining personal health.

    Small Business Answer Man Shownotes:

    • Scot discusses the difficulty entrepreneurs have balancing intense work demands with personal health.
    • He shares the trajectory of his early entrepreneurial journey, recounting the inevitable growth pains and the burden of an overwhelming workload.
    • Scot shares his early entrepreneurship journey, growth pains, and excessive workload.
    • He credits joining a mastermind group with providing entrepreneur support.
    • Scot shares insights into his leadership philosophy, highlighting the crucial role of promoting open communication and empathetic leadership within his team. 
    • He views the importance of treating his team like family and fostering a supportive environment that encourages growth and well-being.
    • Scot draws strength from his spirituality and faith in navigating the professional and personal obstacles inherent in entrepreneurship.
    • According to Scot, building company culture starts with clear communication, empathy, and treating staff like family.
    • His story emphasizes the vital role played by support networks, empathetic leadership, and the grounding impact of spirituality when navigating the intricate challenges involved in establishing and maintaining a thriving business.

    Scot Drinkard’s Small Business Tip:

    As an entrepreneur, it’s easy to blur the lines between personal and professional life. Scot emphasizes the importance of carving out personal time, nurturing relationships, and avoiding the pitfalls of overworking for sustained mental and emotional well-being.

    Building Mental Strength with Joshua Brown | Ep: 312 Joshua Brown

    Building Mental Strength with Joshua Brown | Ep: 312 Joshua Brown

    Joshua Brown has been married for 25 years to Jennifer. He is a father of six, which includes three girls, and three boys. Joshua is the founder of a vocational ministry experience. He opened a side hustle and turned it into a national brand where ministers are invited to enter into the marketplace so they can create jobs, make disciples and serve the city.

    What business problem do you solve?

    In this episode, Joshua will guide us in cultivating mental resilience, emphasizing the importance of persevering through challenges, staying committed, and ultimately completing our life journey with faith and determination.

    Small Business Answer Man Shownotes:

    • Joshua starts by expressing the importance of navigating through life’s experiences with faith and perseverance. 
    • He further opens up about his early life, marked by adversity and struggles. 
    • He stresses the significance of facing challenges head-on and the resilience required to resist the temptation to give up.
    • Joshua challenges the conventional perception that ministry is confined to denominational or vocational roles. 
    • He goes on by sharing his personal experiences of being labeled a “pressure-washing pastor” even outside traditional ministry settings. 
    • He encourages a broader perspective, asserting that pastoral calling is not restricted to traditional roles.  
    • Joshua draws parallels with the experiences of John Wesley, underscoring moments of uncertainty in his spiritual journey.
    •  He emphasizes that uncertainties in one’s relationship with God are both common and transitory. Joshua advocates for seeking God’s presence through prayer as a means to rejuvenate and strengthen spiritual connections.
    • Joshua stresses that entrepreneurs are stewards, not owners, of their businesses. 
    • He underscores the importance of surrendering business to God to alleviate the burden of constant worry.
    • Lastly, Joshua offers guidance to entrepreneurs, suggesting that they recognize God’s responsibility for their businesses and prioritize the crucial aspect of rest.

    Joshua Brown’s Best Small Business Tip:

    Joshua recommends that small business owners prioritize self-care, emphasizing that effective leadership serves as the cornerstone for every aspect of business. He encourages them to assess their fitness, finances, faith, and family, identifying areas of strength and weakness. By doing so, entrepreneurs can strategically focus on enhancing their strengths and addressing areas that require improvement.

    Connect with Joshua Brown:

    Website: https://www.pressurewashingpastor.com/

    YouTube

    LinkedIn

    Instagram

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

    Breaking Through Obscurity | Ep: 310 Tom Schwab

    Breaking Through Obscurity | Ep: 310 Tom Schwab

    Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.

    As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.

    As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.

    Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business.

    What business problem do you solve?

    In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses.

    Small Business Answer Man Shownotes:

    • In today’s episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners. 
    • Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase.
    • Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers.
    • The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing.
    • Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention.
    • The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape.
    • Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet’s welcome page at InterviewValet.com/Answerman, explaining the three calls to action.
    • The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment.
    • Tom’s final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations.

    Tom Schwab’s Best Small Business Tip:

    According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort. 

    Connect with Tom Schwab:

    Take the FREE Business Owners’ Life Domain Assessment HERE

    Website: https://interviewvalet.com/

    LinkedIn

    Twitter

    Tom’s Twitter

    YouTube

    The Chamber Members Podcast Episode 8 - Jennifer Bolyard of Jenny Can Cleaning Company

    The Chamber Members Podcast Episode 8 - Jennifer Bolyard of Jenny Can Cleaning Company

    Welcome to the Chamber Members podcast! This week, we have an exciting episode lined up for you. We'll dive into our business tip of the week and some chamber announcements, but the real highlight is our special guest, Jenny from Jenny Can Cleaning.

    But before we continue, let's give a shout-out to our sponsor, the U.S. Benefits Group. Are you in search of the perfect health insurance plan that suits your needs and not just what carriers want to sell you? Look no further! Contact the U.S. Benefits Group at 330-208-9455, and they'll help you find the best plan for you.

    Now, let's move on to our business tip of the week, brought to you by SBS Consulting Systems. Sean Hetrick from SBS Consulting Systems will share a valuable tip about managing your expenses, both fixed and variable. Understanding these expenses will help you evaluate your business's past performance, make savings, and project future growth. If you need professional help with your financial reports, SBS Consulting Systems is here for you.

    Next up, we have our special guest, Jenny from Jenny Can Cleaning. Jenny shares her inspiring journey from starting the cleaning business around her kids' schedules to growing it into a thriving enterprise. She shares valuable insights about running a successful business and the lessons she learned along the way. Jenny's story will surely resonate with entrepreneurs looking to build their dreams from scratch.

    So join us as we dive into this exciting episode filled with valuable tips, inspiring stories, and business wisdom. Don't forget to hit that subscribe button, so you never miss an episode of the Chamber Members podcast. We'll see you in the next episode!

    From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯

    From Aimless to Aim-Full: Revamping Your Content Marketing Approach 🎯

    Get ready for a marketing makeover in this transformational episode of "Unlocking the Buyer's Mind"! 

    Your host, Marcia Hylton, is here to help you break free from the hamster wheel of aimless posting. We're diving deep into effective marketing strategies, focusing on branding, targeting, and timing. Using real-world examples, Marcia reveals how a strategic plan can propel your business forward.

    In this episode, you'll also get an exclusive invite to Marcia's free "Create Killer Content" workshop, complete with a bonus e-book for the first 50 sign-ups. If you're ready to shift from aimless marketing to strategic success, this episode is a must-listen! Join us and start unlocking the secrets of strategic marketing.

    Related Marketing Resources

    Support the show

    Tune in biweekly as I explore and discuss topics that can help you attract and nurture leads for your business and convert prospects into brand advocates.

    And for more resources, tips, and insights, follow me on Instagram at @idealclientweb and check out the link in my bio for free downloads to support your marketing journey.

    Be sure to visit my blog for newly published posts. And download this complimentary strategic marketing planner and guide (with lots of super helpful examples.)

    Thanks for listening!

    Peace, Love, and Profit,
    Marcia
    www.idealclientweb.com