#salesstrategies

Brian Will is a seasoned entrepreneur, bestselling author, and sales expert with over 35 years of experience. He’s created seven highly successful companies worth over half a billion dollars at their peak. Today, Brian owns thriving ventures in restaurants, insurance, technology, and real estate.

What business problem do you solve?

In this episode, Gary and Brian discuss the significance of active listening and connective response in sales, along with the importance of explaining product benefits to overcome objections.

Small Business Answer Man Shownotes:

• Gary emphasizes the importance of setting clear goals for your business and reverse engineering them to create a path to success. 
• Brian highlights the need for entrepreneurs to understand why customers should buy their products and why they should buy from them. 
• Brian shares insights from his book, “The Dropout Millionaire,” focusing on the psychological aspects of building and running a business. 
• Gary stresses the value of understanding your weaknesses as a business owner and bringing in people who can complement those weaknesses. 
• Brian talks about the importance of having a board of directors or a personal coach, even for successful entrepreneurs like Tim Cook of Apple. 
• Gary emphasizes the need for entrepreneurs to have a clear plan for their business.
• Brian discusses the importance of delegation in scaling a business and the role of soft skills in entrepreneurship. 
• Gary and Brian talk about the common mistakes entrepreneurs make in sales and how to overcome them. 
• Brian explains his coaching assessment process, which helps entrepreneurs understand their business’s current state and plan for future growth.

Brian Will’s Small Business Tip:

Understand why customers should buy your product and why they should buy from you. Use active listening and connective responses in sales to overcome objections. Delegate tasks according to your weaknesses to scale your business effectively. 

Connect with Brian Will:

Website: www.brianwillmedia.com

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Bocar Dia is a Partner at Forum Ventures sitting at the intersection of investing and working 1:1 with portfolio founders through the early stages of building, including go-to-market, founder-led sales, and fundraising.

What business problem do you solve?

In this episode, Bocar Dia discusses the challenges entrepreneurs face in the early stages of building their businesses, particularly the transition from the zero to one phase. He emphasizes the need for validating market pain points, understanding customer needs, and developing scalable business models for success. 

Small Business Answer Man’s Shownotes:

• At the start, Gary introduces Bocar Dia, a partner at Forum Ventures, who discussed the challenges entrepreneurs face in the early stages of building their businesses, particularly the transition from the zero to one phase. 
• Bocar emphasized the need for entrepreneurs to adapt their approach to sales based on the stage of their business. 
• He shared insights from his experience at Hootsuite and as a founder, highlighting the significance of focusing on customer validation and building a scalable business model. 
• He further discusses the essential skills entrepreneurs need to develop for effective go-to-market strategies, including prospecting, discovery, presentation, and customer success. 
• Bocar emphasized the importance of creating a systematic approach to sales and customer satisfaction to drive business growth and success. 
• Gary underscored the significance of implementing these strategies across different industries, emphasizing their universal applicability for entrepreneurs. 

Bocar Dia’s Small Business Tip:

Focus on validating market pain points and understanding customer needs before developing and selling a product. Implement a systematic approach to sales and customer satisfaction to drive business growth and success.

Connect with Bocar Dia:

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Company‘s LinkedIn

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Kayvon, CEO of The Sales Connection and a foremost sales authority has transformed sales strategies globally. Excelling in teaching professionals to connect authentically with prospects, he’s guided the creation of multimillion-dollar businesses and trained over 21,000 sales reps across 100 countries. With over $300 million in sales, Kayvon is a celebrated international speaker and an expert in advancing sales techniques and business growth.

What business problem do you solve?

In today’s episode, Kayvon shares insights on the overlooked element of self-connection in sales, providing strategies to enhance authenticity and drive sales success. 

Small Business Answer Man Shownotes:

• This episode revolves around discussing essential qualities for success in sales. 
• Kayvon emphasizes the importance of self-connection, resilience, and authenticity in driving sales. 
• He stresses that genuine self-connection far surpasses mere tactics and strategies. 
• The conversation delves into the distinction between selling and closing, highlighting the significance of building trust and maintaining genuine human connections. 
• Kayvon underscores the distinction between selling and closing, elucidating why both are indispensable in the sales process. 
• Kayvon addresses the role of AI in sales, asserting its value while underscoring the irreplaceable human element. 
• He further discusses how The Sales Connection website, has multiple resources available for business owners and sales professionals.

Kavyon Kay’s Small Business Tip:

Foster genuine connections, listen attentively, and prioritize authenticity in sales interactions to drive success. 

Connect with Kavyon Kay:

Website: http://thesalesconnection.com/

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Clarity Navigator Discovery Session – Sign Up HERE

Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution