masters in travel

• How to feed your marketing plan
• How Janet strategizes to attract her own ideal client, aka travel advisors
• Janet's favorite marketing mode
• and so much more!

Enjoy (and take action)!

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I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months.   Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms.  As such, I wanted to provide a roundup of some useful insights I have learned this past year, and share them with you, so you can also start to use them for your travel business success.

In this episode, I focus on:

• Optimizing your LinkedIn bio
• Posting thought-provoking content
• Engaging with people on the platform
• and more!

Enjoy (and take action)!

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It is not Saturday, but I did pull this audio from a very impromptu live I did in the Strategic Travel Entrepreneur FB Group (which I did on Saturday).

And why?  Well because something big happened on Saturday--I got confirmation that the lurkers are indeed watching.  Who are the lurkers--potential clients and referral partners.  Where are they watching--from social channels.  Listen in to this episode to why I find this particularly fascinating!

I focus on:

• The importance of connecting on LinkedIn
• Why just posting on social channels is not enough
• What the playing the long game in social media means and can result in
• and more!

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Happy Global Travel Advisor Day!!

Loving that the final installment of this series falls on this special day :)  Throughout the weeks I've discussed what visibility is, "secret" social media strategies, and why visibility isn't just about you or your travel business.  Today's episode is all about remaining visible in our very own travel industry.

I focus on:

• Cultivating relationships with supplier partners
• Creating connections with  support partners
• The benefits of investing in both
• and more!

Enjoy (and take action)!

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Welcome back to the Visibility Series!  I've been focusing on how important it is before any other marketing strategies, to first get visible with your ideal clients and referral partners.  But, I have also noticed, that visibility, while it's important on your side as the business owner, is equally important to make sure your ideal clients and referral partners also feel seen.

In today's episode, I focus on:

• How visibility is like dating
• Why loving to plan travel is not enough
• This biggest opportunity you are missing out on in your social media posts
• and quite a bit more!

Enjoy (and take action)!

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Social Media, as you know it, is not a visibility strategy.   Many people are under the impression that you just post things up, and clients will come.  But nope, that's not the case.  There is so much more strategy needed for utilizing social media as a tool to increase your visibility with potential clients and referral partners.

In today's episode, I focus on:

• Why I don't prioritize follower count
• How I look for connections and opportunities on social media
• What thought leadership is and why it is important
• and quite a bit more!

Enjoy (and take action)!

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I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation.  In order to generate leads, you need to be visible to them.  You cannot just wait around for them to find you. 

In today's episode, I focus on:

• Why social media is not an immediate visibility channel
• How to change your visibility mindset from selling to cultivating a relationship
• Finding a unique angle to get in front of new audiences
• and quite a bit more!

Enjoy (and take action)!

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Today I'm flying solo and posing the question "Is the way the Marketing Funnel currently presented, working for you and your travel business?"  

In today's episode, I focus on:

• Why the current marketing funnel is too passive
• What you need to be doing to meet new people and keep the conversation going
• Why hosting a challenge might be a great idea for your travel business
• and quite a bit more!

Enjoy (and take action)!

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Today's incredible guest is Alicia Lozano, CEO of the Motivated Co, and Business Operations Consultant.  You may remember her from Prep for Wave Week back in November :)

In our very animated discussion, we focus on:

• What exactly are business operations
• Different types of tech to streamline your travel business operations
• The importance of SOPs for your business operations (and what they are if you didn't know)
• and so much more!

Enjoy (and take action)!

Stay in touch with Alicia:
https://www.instagram.com/iamalicialozano/

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Today we are celebrating the one-year anniversary of the podcast!!!

In this episode of the podcast, I have another incredible conversation with one of our amazing supplier partners, Michal Maguire, Director of Integrated Marketing at AmaWaterways.

We focus our discussion on:

• River cruise travel trends
• How AmaWaterways spent minimal dollars on their marketing during the past 2 years
• The importance of list-icles
• and more!

Enjoy (and take action)!

Log in to the AmaWaterways Travel Agent Portal:
https://www.amawaterways.com/agent-login

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In this episode of the podcast, I have another incredible conversation with friend and colleague in business, Ana Ruiz, of The TravelBizCo.

We focus our discussion on:

• Pinterest strategies for your travel business
• How branding is more than a logo
• Lead magnet ideas
• and more!

Enjoy (and take action)!

Stay in touch with Ana:
https://www.instagram.com/thetravelbiz.co/

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In this episode of the podcast, I have another incredible conversation with friend in the industry and colleague in business, Sheila Folk, of Travel Industry Solutions.

We focus our discussion on:

• The importance of agreements and scripts for business operations
• How having systems set up frees up your time
• Why you should be attracting referral partners, in addition to clients
• and more (including recent TIS Updates)!

Enjoy (and take action)!

Stay in touch with Sheila:
hello@travelindustrysolutions.com

Check out Sheila's solutions:
https://www.travelindustrysolutions.com/

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In this episode of the podcast, I have another incredible conversation with friend of the podcast, Amy Graves, of AMG Innovative Consultants.  (She was on Episode 31 if you'd like to learn more about SEO for your travel business.)  

In this episode, we focus our discussion on:

• The importance of having a Google Business Profile
• Setting one up for your business, and maintaining it
• Why this profile may be more important than your social media profiles
• and more!

Enjoy (and take action)!

Stay in touch with Amy:
https://www.anymainstreet.com/

Get Amy's First Steps in SEO:
https://firststepinseo.wpcomstaging.com/

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In this episode of the podcast, I have an incredible conversation with Ina Coveney of the Get Clients First Membership and Global Phenomenon Podcast.  You'll get to hear why Ina doesn't prioritize follower count on social media, why you need to be making relationships with other people even if they aren't your direct client, why you shouldn't be scared of selling on your platforms, and so much more.  I hope you enjoy this episode!

Follow Ina on Instagram:
https://www.instagram.com/yourengagementcoach/

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https://getclientsfirst.inacoveney.com/100ideas

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In this episode of the podcast, I have an incredible conversation with Angela Hughes of the Luxury Travel University.  (So incredible that I wasn't exactly sure what to name this episode as we touched on many different subjects.)

You'll get to hear why simply loving travel is not enough to stay in the travel business, why you need a clearly defined "why" to sustain this business, how faith has played a part in our business journeys, and so much more.  I truly hope you enjoy this episode!


Join Angela's Facebook Group:
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In this episode of the podcast, I interview Steph Lee of Host Agency Reviews to get the 411 on the 2022 Host Week event.   During the course of our fun conversation, we touched on why host week isn't just for hosted travel advisors, the amazing keynote speakers and think tanks, and why advisors at every stage would find this event beneficial.   Enjoy!

To register for Host Week:
https://hostagencyreviews.com/events/2022/host-week-2022

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For the past few months, I've been taking notes on what I've spotted as the 4 different phases a travel entrepreneur goes in through in their business life.  This is a high-level overview, but I think can still prove useful if you're a little unsure of where you are at or what you should be doing in your travel business.  Listen in and join the conversation in the FB Group!


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Who is the voice behind the podcast?  Get to know me, Rita M. Perez, a little bit better this week, as I walk you through some educational and professional background, as well the inner workings of why I felt called to help the travel industry I love.


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