mayo clinic

Does a topical expert need to write your content in order to rank?  

Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. 

Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand.

Plus, Mordy and Crystal investigate how different engines handle sensitive queries. 

Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO

[00:14:10] Focus Topic Guest: Will Peters

[00:32:50] So many search engines

[00:42:36] Snappy News

[00:50:31] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Will Peters

Ian Helms

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

The Mayo Clinic

The future of web content: Where AI, user preferences, and SEO meet

Why SEOs should watch content trends carefully

News:

New Google Search DMA Rich Results, Aggregator Units & Refinement Chips

Reddit shown excessively in Google product review search results, study finds

The Discussion Forums Dominating 10,000 Product Review Search Results

Dr. Edward Creagan spent four decades at the Mayo Clinic in Minnesota, working as a cancer specialist and then helping to develop the Mayo Clinic’s palliative care program. In his book and our conversation, Dr. Creagan shares his deep knowledge about how to navigate the medical system with refreshing honesty. He embodies a human-centered approach to medical care that focuses on quality of life and recognizes each person’s priorities and desires.

What an exciting episode! Today, Aarav and Arsh debate the Top-10 rated players in NBA 2K24. Then, in light of the start of NFL preseason, they switch to the NFL world and predict who will win MVP, OPOY, DPOY, OROY, and DROY this year. Last but certainly not least, Aarav and Arsh sit down with a member of the unprecedented India Rising Basketball Team + Resident Orthopaedic Physician at the Mayo Clinic, Dr. Sai Tummala!

For sponsorship and advertising opportunities, please contact us at: twobrothers.sportspodcast@gmail.com

Chapters:
0:00 NBA 2K24 Rankings
5:00 NFL Award Predictions
16:56 Interview with Dr. Sai Tummala

Be sure to check us out on YouTube at:
https://www.youtube.com/@2_brosandsports

Learn more about Bill and his journey at:

https://www.billcpotts.com/

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

Follow us on IG and FB @Back2BasicsPodcast

Today’s episode is all about how to empower women to take better care of themselves with an amazing new book called Taking Care of You: The Empowered Woman’s Guide to Better Health, by Mary I. O’Connor, M.D. & Canwal L Haq, M.S.

My guest today is Dr. Mary O’Connor, one of the co-authors of Taking Care of You.

Mary I. O’Connor, MD is a nationally recognized leader in health equity and innovations in the delivery of musculoskeletal care. She is co-founder and Chief Medical Officer of Vori Health, a physician-led virtual musculoskeletal company on a mission to empower all humanity to better health. She is chair of the board of directors of Movement is Life, a nonprofit multi-stakeholder coalition committed to addressing musculoskeletal health disparities. 

Learn more:  https://suzyrosenstein.com/ep-300-taking-care-of-you-womens-guide-to-better-health-with-dr-mary-oconnor/

In this week’s episode of the Period Recovery Podcast, I talk with Dr. Chisandra Shufelt, the Chair of the Division of General Internal Medicine at Mayo Clinic in Jacksonville, Florida. She and I discuss some health disparities that come with a missing period.

Listen in to learn more:

• [08:13] Heart disease. This area is understudied and underdiagnosed; women often don’t have symptoms of this condition and don’t seek treatment.
• [16:54] HA doesn’t cause heart disease, but we’ve found that it can lead to heart disease; it’s a time and opportunity to prevent it, too
• [42:15] Going on the pill masks the underlying condition [in this case, HA]; these women still have the condition, so they’re still walking around with high cortisol and other endocrine disruptors

About Dr. Chisandra Shufelt:

Dr. Shufelt is Professor and Chair of the Division of General Internal Medicine at Mayo Clinic in Jacksonville, Florida, and Associate Director of the Women's Health Research Center at Mayo Clinic Enterprise. She is a women’s health internist with fellowship training in vascular biology and women's health and a certified menopause practitioner. She has several National and International leadership roles in the American College of Physicians, the European Menopause and Andropause Society, and the North American Menopause Society, where she is the immediate past-President of the Society and on the board of trustees. Dr. Shufelt has over 200 publications in women’s health and has co-authored several scientific position statements on menopause and hormone therapy. Her NIH-funded research focuses on young women with hypothalamic amenorrhea evaluating the impact on immune and vascular health.

Study on HA as a Fertility Status Marker for Cardiovascular Health:

• https://www.mayo.edu/research/clinical-trials/cls-20538611
• Call for more information: 904-953-9805

Apply for coaching w/Cynthia:
https://p.bttr.to/3ybjfOb 

Website: https://www.periodnutritionist.com 

Instagram: www.instagram.com/period.nutritionist 

For the full show notes - please visit my website: periodnutritionist.com

Barbara O’Brien has completed her first full year as CEO of Dairy Management, Inc. (DMI). In this episode of DairyVoice, Joel Hastings returns to talk with Barb about some pivotal accomplishments in 2022. Barb discusses the collaboration with the Mayo Clinic, the record-breaking year in dairy exports, and the continued focus on the “Dairy Dream Team”, along with several other topics.

May is mental health awareness month. Everyone deals with moments of sadness but how do you know when it's something deeper? Dr. Jean Luc Neptune and Dr. Mark Lewis normalize talking about depression and mental health and offer some useful skills and resources for dealing with sadness and depression.

Tweet us your questions @marklewismd or @jeanlucneptune or email us at isitserious@offscrip.com or call us at 855-283-4666.

Show Notes: Help is just a resource away.

• National Suicide Hotline 800-273-8255
• National Alliance for Mental Illness: 212-392-1362 or naminycmetro.org
• SAMHSA - Substance Abuse and Mental Health Services Administration: Samhsa.gov
• https://www.nimh.nih.gov/health/topics/depression

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Hospital romances and dramatic defibrillator saves are good for television ratings but they can be cringe worthy for real doctors. JL & Mark have fun debunking medical show myths and misuse of props. The details matter! But don’t look too closely at our logo. Our stethoscope is apparently a dead giveaway that we might be amateurs! (It was the only stethoscope in stock footage in the shape of a question mark. This is how media decisions get made.)

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

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Families matter. Medical histories provide clues and details that can help you understand your own health journey. Dr. Mark Lewis shares his personal cancer story and how he gained crucial information from his father and his uncles' experiences.

Tweet us your questions @marklewismd or @jeanlucneptune or email us at isitserious@offscrip.com or call us at 855-283-4666.

Show Notes: Journal of Clinical Oncology v.29, Aug. 1,2011

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We go off format as JL talks about being his father's caregiver during his journey with cancer. JL shares lessons learned by taking us through several reality checkpoints and providing listeners with some practical healthcare hacks.

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Do you feel like you don't have a voice in your own healthcare? Dr. Mark Lewis and Dr. Jean Luc Neptune talk about ways to take a stand for yourself. No one knows you and what you want for yourself better than YOU! Communicating your health concerns and goals clearly to your doctor helps your doctor help you.

Tweet us your questions @marklewismd or @jeanlucneptune or email us at isitserious@offscrip.com or call us at 855-283-4666.

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Not to be confused with concierge medicine, personalized medicine uses genetic or biomarker information to determine treatment. In oncology, this leads to more precise care. Emerging in other medical specialties as well, personalized or precision medicine is providing more in-depth care and unique treatment options. JL and Mark are here to help us understand how it could benefit individuals.

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

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Recording our weekly episode was overshadowed by the emotion that we all felt in response to the senseless shooting in Uvalde, Texas. As parents and citizens, Dr. Mark Lewis and Dr. J.L. Neptune grapple with the impossible feelings of loss and grief over these young children and their teachers. As physicians, they see this as a public health crisis that must be addressed.

Tweet us your questions @marklewismd or @jeanlucneptune or email us at isitserious@offscrip.com or call us at 855-283-4666.

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Getting to the root of sleep struggles might take longer than popping a pill, but good sleep hygiene and bedtime habits are a healthier solution. Relying on Ambien or other sleep medicines for an extended period of time can have long-term side effects. JL and Mark talk about sleep and sleep aids; when to use them and when to try an alternative method.

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

SHOW NOTES: CDC Sleep guidelines - https://www.cdc.gov/sleep/about_sleep/how_much_sleep.html

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The prosecution of Radonda Vaught, a nurse from Vanderbilt University Medical Center, has caused a lot of controversy in the medical world. The American Nurses Association fear that it "sets a dangerous precedent" of "criminalizing the honest reporting of mistakes." Dr. Mark Lewis and Dr. JL Neptune discuss the case and its reverberation among medical professionals.

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

Show Notes:

https://www.nursingworld.org/news/news-releases/2022-news-releases/statement-in-response-to-the-conviction-of-nurse-radonda-vaught/

https://www.mcgill.ca/oss/article/critical-thinking-health/medical-error-not-third-leading-cause-death

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A special episode where Dr. Mark Lewis and Dr. Jean Luc Neptune chat with Matt Zachary on his show, Out of Patients. They discuss how their paths have crossed to create podcast magic as well as random emergency landings in Salt Lake City. Plus, Mark does his best Trainspotting re-enactment.

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

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“mRNA” has emerged into the global vocabulary without a true understanding of what it is and how it works. Mark and JL explain it all in a fun and informative way. They use Legos as visual imagery to explain mRNA, DNA and the human genome. 

Tweet us your questions @jeanlucneptune or @marklewismd or email us at isitserious@offscrip.com or call us at 855-283-4666.

Show Notes: CDC Covid-19 Vaccine Info: https://bit.ly/3u7K1pi

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