measuring success

Sara Lattanzio stops by to talk about how content marketing has evolved across tech, consulting, and SaaS over the past 7+ years.

Here’s what you’ll learn:

- Key trends and changes in content marketing across industries

- Sara's process for determining the right content strategy for companies

- Innovative ways to leverage LinkedIn for B2B companies

- Assessing opportunities for improvement in B2B content strategies

- Tips for developing efficient content operations

- Sara's most successful content marketing project and how it was measured

- The future of B2B content marketing and emerging channels

And much more.

Brooklin Nash, a renowned expert in content marketing, joins us on the podcast to share his insights on the future of content marketing, common mistakes to avoid, and creating engaging content in a saturated digital landscape.

Here's what you'll learn:

• Why focus on original research and deep insights in content marketing? Find out why it's crucial for success.
• Content marketing strategies for 2024 that Brooklin is most excited about.
• How to effectively resonate with your brand's audience and measure the success of your content marketing strategies.

And much more!

In this episode of Casa de Confidence, host Julie speaks with Melissa O'Hara, an entrepreneur, and coach, about her journey from corporate to entrepreneurship and how she helps others make similar transitions through life design coaching.

They discuss the fear of the unknown and the importance of trying things out before committing to a major career change. Melissa shares her framework for life design coaching, which involves five elements: reflection, identifying design criteria, imagination, exploration, and choice.

They also touch on the importance of reframing limiting beliefs, measuring success differently, and giving back to the community. Overall, the conversation highlights the importance of self-discovery, personal growth, and giving back to the community as key components of a fulfilling and successful life.

Trying before committing [00:04:22] Melissa talks about the life design coaching process and how experimenting with small steps gave her the confidence to take the leap into entrepreneurship.

Reframing limiting beliefs [00:08:17-00:10:23] Melissa talks about how limiting beliefs can hold people back from making career changes and shares an example of how she helped a client reframe her beliefs about money.

Measuring success differently [00:12:00-00:13:28] Melissa discusses how she measures success in her business, including revenue, number of lives impacted, and days of play.

The freedom of entrepreneurship [00:14:36-00:15:31] Melissa and Julie talk about the flexibility and freedom that comes with being an entrepreneur, including the ability to prioritize personal and family time.

Life design coaching [00:16:51] Melissa explains her approach to life design coaching, which involves reflecting on values, imagining possibilities, exploring options, and making choices.

Importance of trying things out [00:21:56] Melissa emphasizes the importance of trying things out before committing to a major career change, and shares her own experience of testing out working from home before becoming an entrepreneur.

Lightening the Weight of Life Choices [00:23:55] Melissa and Julie discuss the fear of making life choices and the importance of not putting too much weight on them.

Giving Back to the Community [00:26:17] Melissa shares her personal story of why giving back to the community is important to her and how it can be a duty or obligation for those who can't do it for themselves.

Building Mental Fitness [00:30:59] Melissa talks about her work in mental fitness coaching, helping people build core mental fitness muscles to thrive in challenging times. She works with motivated individua

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Welcome back to Environmental Professionals Radio, Connecting the Environmental Professionals Community Through Conversation, with your hosts Laura Thorne and Nic Frederick!

On today’s episode, we talk with Dwayne Estes, Executive Director at the Southeastern Grasslands Institute (SGI) about Measuring Success, Quantifying Natural History, and Grasslands.  Read his full bio below.

Help us continue to create great content! If you’d like to sponsor a future episode hit the support podcast button or visit www.environmentalprofessionalsradio.com/sponsor-form

Showtimes:
3:23  Nic & Laura discuss time travel
8:19   Interview with Dwayne Estes starts
11:10   Grasslands
20:57  Measuring success
29:45  Quantifying natural history
36:39  Field Notes

Please be sure to ✔️subscribe, ⭐rate and ✍review.

This podcast is produced by the National Association of Environmental Professions (NAEP). Check out all the NAEP has to offer at NAEP.org.

Connect with Dwayne Estes at https://www.linkedin.com/in/dwayne-estes-65135b18b

Guest Full Bio:
Dwayne Estes serves as executive director at the Southeastern Grasslands Institute (SGI).  He is a Full Professor of Biology, Director of the APSU Herbarium, and Principal Investigator for the Center of Excellence for Field Biology. In January 2017, he co-founded SGI with colleague, Theo Witsell. Under Dwayne's leadership, SGI has secured more than $7 million in funding, and in the past several years he and his collaborators have been awarded three grants from the National Science Foundation. Dwayne’s research interests include the flora, ecology, history, biodiversity, and biogeography of the Southeastern U.S. with emphasis on grasslands. He has published >20+ publications and co-authored the Guide to the Vascular Plants of Tennessee published in 2015 by the University of Tennessee Press. He enjoys mentoring his graduate students and working hand-in-hand with a dedicated SGI team. He has been active in building diverse support for Southeastern US grasslands conservation, including bringing together philanthropists, government agencies, non-profits, corporate and small-business partners, private landowners and ranchers, historians, educators, and citizen scientists. 

Music Credits
Intro: Givin Me Eyes by Grace Mesa
Outro: Never Ending Soul Groove by Mattijs Muller

Thanks for listening! A new episode drops every Friday. Like, share, subscribe, and/or sponsor to help support the continuation of the show. You can find us on Twitter, Facebook, YouTube, and all your favorite podcast players.

For any team to go to the next level, it requires everyone to bring their best. What does it look like to pursue excellence on any team or organization? When perseverance meets potential, that's a recipe for measuring success. What COULD it be?

LINKS & RESOURCES

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Top of show lyrics/song: thankful by meltycanon

But first //
Black Lives Matter at 7 Years...
Must watch #1 // Video: Defunding Vs. Abolishing The Police Explained in 6 Minutes
Must watch #2 // Video: What "defund the police" really means

Main Show - Measuring Success //
7 Ways To Measure True Success
20 New Ways to Measure Success
Measuring Success as a Writer or Artist: A Basic Guide to Happiness
9 Things You Should Give Up to be a Successful Artist
How You Should Really Be Measuring Success
Is There a True Measure of Success? How to Define Your Own
5 Mistakes Companies Make When Measuring Success
Video: How Do You Measure Success?

Socials //
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Website

Happy New Year from the team at Universal Furniture! To start the year off with a clear mind and fresh perspective, we invite you to Explore Home with Gail Doby. Gail is the co-founder and CEO of Gail Doby Coaching and Consulting, a firm that works with interior designers earning a revenue of $250,000 or higher. With Gail’s expert help, her clients aim to take their business to the next level by implementing tasks such as taking control of their business operations and prioritizing their daily responsibilities. 

Listen as Gail breaks down what the job of a design coach entails, as well as some of the intricacies of this unique business. Then, Neil and Gail touch on not only the importance of setting goals but also how to measure them – insight that helps to make this process seem much less daunting. Their conversation ends with a discussion on small business and suggestions on how to approach social media strategies and general marketing ideas.

Universal has had the opportunity to host Gail at High Point Market for speaking sessions in both our Learning Center as well as our Designer's Lounge. In addition, Universal has been pleased to support her team’s annual retreat entitled “Genius Exchange.” In addition to this podcast, Gail has also offered our listeners a free online calculator tool that will help in assessing and maximizing revenue potential. You can find the free calculator tool here: gaildoby.com/fees. And, to learn more about Gail, her team, and her company, you can visit gaildoby.com.

Measuring success as an electronic music producer or DJ can be quite tricky. Which metrics make sense? What are these figures telling you? In this episode, I'm going to show you the three dimensions you should look at when analyzing your last year.

Find a detailed blog post for this episode here.

Start growing your artist career and download the "Seven Strategies of Highly Successful Electronic Music Artists": Get the free PDF