EP 71: Insider Tips for Establishing Authority Online Through Wikipedia- With Mike Wood
Episode Summary:
In this episode of Practice Growth HQ I chat with Mike Wood about how to amplify your authority online through Wikipedia and media outreach.
Mike Wood is the Founder of Legalmorning, a full-service online marketing agency that offers content writing, Wikipedia editing, media outreach services, and more.
In this episode Mike talks us through the benefits of being featured on Wikipedia, and what you’ll need to do if you want to have your own Wikipedia page.
If you're curious about how Wikipedia can help to grow your practice, then you’ll definitely want to listen to this episode!
What you’ll learn:
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(04:22) Mike gives us a quick overview of his entrepreneurial journey; going from side hustle to getting fired to jumping head first into digital marketing
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(06:27) Mike shares the business case for Wikipedia and why Practice Owners should consider it as part of their branding strategy
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(08:43) Learn how Google and Wikipedia work together to give users a good search experience
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(09:40) Demystifying Wikipedia: Find out who qualifies and how to determine your eligibility
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(11:20) Discover the first thing you need to do if you want to have your own Wikipedia page
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(13:14) Mike unpacks the essential steps for using Wikipedia to your practice’s advantage
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(15:55) What is Wikimedia Commons? Mike takes us through the foundation that controls Wikipedia
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(17:23) How to contribute your work to Wikipedia (without getting penalised or black listed!)
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(20:15) Why you should definitely consider correcting misinformation on Wikipedia as a way to start getting noticed by the platform
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(24:21) Learn why strategic media outreach is an essential step towards Wikipedia inclusion (and a great thing to do for your business regardless!)
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(27:28) Find out where to go if you want to be featured in reputable media sites
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(31:51) Mike shares how he almost lost his business due to his personal life (and the biggest lesson he took away from his experience)
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Plus loads more!
Links and Resources:
Website: www.legalmorning.com
