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• What is the GDPR or General Data Protection Regulation in the EU

• Effect of the GDPR to business owners in Australia

• How to Minimize risk in data capturing for retailers and online business owners

• Kinds and amount of data covered

• Requiring and clearing consent from clients on the use of collected information
• Different approaches to locating and dealing with your clients covered by the GDPR
• Understanding the risk of a breach in your database
• Principles of best practice in managing your data
• The risks and consequences for businesses when they are breached
• How creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the business
• Paid solutions and softwares storing customer data - are they safer?
• Securing data through people, process, and technology
• How prevention is better than cure when managing data solutions
• Services offered by the Taipan Group in securing and protecting the data of their clients
• What small businesses can do to secure and protect their data
• Sharing ownership of the data within the organization
• Australian compliance laws in data privacy like The Privacy Act of Australia and others
• Looking at compliance as a best practice in handling information, managing data, and being a security-aware organization
• Guide for businesses in budgeting for information security
• Online payment processing websites like Stripe, Square, etc. - are they more protected than independent payment processing?
• Checklist for business owners - 8 steps towards checking your compliance to GDPR

• The exact steps that I go through when helping a client and how taking action help in the process
• The importance of creating and making your sales page connect with the needs of your clients
• The need for being clear and concise about identifying the outcome, who, what, and why’s of your course and how it can help you prepare the script to produce your content
• Connecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their language
• The advantage of enumerating your audience’s obstacles and giving concrete examples of the benefits they enjoyed from getting your course
• The power of testimonials - why you need them and what you can do to improve them
• An in-depth discussion on all other items to include in your sales page and how it helps the audience decide to purchase your course
• How organizing the people involved in the production of your videos and having them strictly follow timeframes contribute to the success of the launch
• Identifying the programs, software, services, and resources you’ll need
• Why you need to invest in your output and enlist the services of professionals
• Discussion on how to build your modules and identify gaps in the process
• How to make and what to include in your sales video
• Tips in preparing for the filming of your content
• How to get leads and convert them to sales through an email series
• What to do, review, re-check, test and correct before you launch the product
• Why you need another person’s criticisms and thoughts on your content before you release it
• The importance of sticking to a timeline.

In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.

As Director of Advisory at businessDEPOT, Jacob is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

• How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings.
• The time for money trap business owners fall into.
• How Brandonian has used their owner's IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator.
• Recognizing how valuable your knowledge and expertise is as IP that can be used to grow and scale your business.
• The process of creating and documenting your IP.
• How Business Depot's new niche Real Estate Principal business coaching product Real Reach came about and the challenges faced in launching a collaborative based online training program.
• The importance of ensuring there is a market for your product before create anything.
• Why getting an external perspective is so important when trying to identify and monetise your IP.
• The process of Blackboard Fridays, Business Depot's weekly content marketing activity and how they repurpose that content across multiple platforms.

• How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile
• How diagnostic tools can help to create warm leads and increase your conversion rates
• Using diagnostic tools on your website as a lead magnet
• Shaping content and teachings to deliver relevant treatments and outcomes
• How the power of personalised content can help gain great traction for prospects
• Why you need to reverse engineer when building your diagnostic tool
• How a family tragedy lead her to change your career
• How the New York Times used a reader survey to get the most clicked on article in that year
• How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes
• Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline  and online marketing
• Using a diagnostic tool to segment your database and identify areas for new products
• How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book
• Measuring the return on investment on a creating a diagnostic tool

• Dr Emily Verstege
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9

• Why you should look at publishing your own books
• Her journey to publishing her first book which then lead to her and her husband publishing over 100 children and business books
• Some of the downfalls to consider when using a traditional book publisher
• The connection that a physical book can still make with your audience
• Idea generation for books and publications
• How the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practice
• How she manages to publish one book a month and how Bake a Business Book came about
• Common obstacles that hold people back from publishing
• Frameworks of putting your knowledge into a book format
• How a book can help you to refocus and move forward in your business and career
• The importance of knowing your why for writing a book
• How to use links and QCodes in your book to connect with the audience and remain relevant
• Opportunities that can arise from being a published author and the impact it can have on your personal brand awareness
• The importance of getting feedback on book ideas and seeing how others use your content for new book and product ideas
• Tips for marketing and leveraging your book
• The power of webinars in book marketing and idea generation.

• Creating a book in less than 60 minutes
• Dyan Burgess website

• Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketing
• The things you shouldn't do on LinkedIn
• How to make good, valuable connections
• How to build influence and position yourself on LinkedIn
• The different types of content for the publishing platform and status updates
• LinkedIn native video
• Example of someone who uses LinkedIn really well
• Engagement bait
• Advertising on LinkedIn
• Some quick tips to leverage your profile.

• Looking at new ways to build your email list
• Why just a ‘newsletter’ doesn’t cut it anymore
• Creating a valuable exchange for your opt-in
• Avoiding barriers and making it easy for people to subscribe to your list
• Creating short form opt-ins that are designed to solve a problem for your customer
• Using this down-time in your business to connect with your existing clientele
• Appealing to two different client bases.

• Free Webinar: The 7-step method to motivate prospects to choose YOU over your competition
• Course9

• Why an online course isn’t right for everyone
• The importance of a good sales page when selling your course
• Why an online course isn’t the best option if you are starting out and wanting to build credibility
• Why a course is a good product offering for those that aren’t yet your ideal client
• Using an online course to free up time and teach on a greater scale
• Creating additional revenue streams
• How courses can benefit thought leaders to reach audiences of scale
• Tapping into a one-to-many business model
• Broadening your target market through partnerships
• Scaling your business through digital global distribution
• Using evergreen content in your course
• Creating a legacy through your online course
• Seeing your online course as part of your overall business infrastructure

• Free Webinar: Will they buy?
• Course9​

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

• What affiliate marketing is and isn’t

• The three key stakeholders in an affiliate relationship and the roles they play

• Why people are paying for leads and not just sales and conversion

• The research you need to do when going into affiliate marketing

• Identifying where the risk is in the affiliate relationship

• Questions that you should be asking of the affiliate network when doing your research

• Where to find affiliate networks that cater for professional services

• How to deal with competition in your affiliate programs

• How earnings per click works (EPC)

• What affiliates are looking forward from the merchant to help drive your sales and traffic

• Tips for building a relationship with your top affiliates

• Different methods of ongoing management of your affiliate program

• How creating a private affiliate program worked for SurfStitch

• Obstacles to consider when starting a relationship with an affiliate network

• The unnecessary concern over fake traffic

• Identify potential fraudulent transactions

• How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast

• Periscope

• LinkedIn - Martin Corr

• Commission Factory

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

• Course9

• Loyalest Webinar

In this interview we cover:

• Why preparation is the key to good conversations

• How learning to become a good speaker grew her company

• How she became an accidental speaker and the impact she saw it immediately had on her business

• The importance of training and crafting her speaking skills

• The process of conversations that happen after the pitch

• Learning how to ask the right questions after your presentations

• How to build your keynotes as if you are speaking to just one person

• The importance of bringing lived experiences and stories into your presentations

• How to tailor your presentations to different audiences

• Why you need to know and address your customer’s pain points in your presentations

• Why you only need the right people to love you not 100% of the audience

• Speak to share instead of speaking to sale

• Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers

• Crafting your communications for when you have falls and failures as well as successes

• Putting the elephant in the room in your conversations and presentations

• Taking control of difficult conversations by powerful listening

• The two obstacles that stop people becoming a powerful speaker

• Knowing your character and style as a speaker

Links mentioned in the podcast:

• Jacqueline Nagle

• LinkedIn

• Facebook

• Twitter

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

• Course9

• Loyalest Webinar

In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".

• What makes a high-performing website

• The importance of knowing what the objective is of your website

• How to save time by qualifying your leads through your website

• The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate

• How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process

• The importance of user experience in a well designed site

• How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month

• Why you should invest in a good ‘Your Story’ video

• The frequencies of call to actions on your website

• Why you need to consider mobile devices in web design

• The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.

Links mentioned in the podcast

• Jon on LinkedIn

• Google Review Widget  

• Love at First Site

• Five by Five

• Monetising Knowledge Podcast Facebook Group

• Monetising Knowledge

• Course9

• Loyalest Webinar

• The all-you-can-eat model
• Which businesses will fit the subscription model
• What is 'churn'
• The variations to start people on recurring subscriptions
• Using contracts in this model
• Understanding not everyone is a good fit
• Processes that qualify your customers
• Offering a support service to customers that don't qualify as a customer
• The importance of live events for your customers
• Listening to the repeated customer questions
• Being aware of fads
• Converting traditional businesses onto recurring revenue model
• The benefits of this type of model
• Some examples of businesses using this model
• Lifetime value of customers
• Ascension models and why they don't work for everyone
• The recurring relationship model for one-off products
• The importance of content marketing
• Using social media to syndicate your content
• Re-targeting to people who visit your website
• Membership forums
• The benefit of an App for membership sites

• SuperFast Business
• Silver Circle
• The App Match
• Work Less Make More book
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

• Taking a traditional industry and using edgy, modern marketing activities 
• Why there is a big interest in podcasting
• Which podcast format is the most popular amongst Nicole's lawyer clients 
• The preparation required for different formats
• How to reach the target audience of your podcast
• The importance of a good podcast title
• Some elements of podcast SEO
• Who in the organisation is best to deliver a branded podcast
• The reality of starting out with video and podcasting a little nervous
• The impact and results from video marketing and podcasting
• Using a podcast as part of the sales funnel
• Podcast distribution strategy
• Best LinkedIn practices

• Abboud Media
• Instagram
• The Gen Why Lawyer podcast
• Wavve
• Canva

• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar