14. The recurring revenue model with James Schramko

Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.

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Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.

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If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English.

Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.

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In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.

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In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively.

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In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.

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In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundation

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In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.

We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.

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In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.

Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.

In this episode:

● The story of how Peter came into the software development business

● His first tech gig at Nokia and how they worked on software

● His journey from IBM to building his own company in Australia

● Application or Solution Right Mapping and Roadmapping - Peter’s processes in creating software for his clients

● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules

● Situations where custom systems and integrations may be needed

● Systems and how they help you see information and statistics that can create dashboards to help you see data quickly

● Why feedback from the market is important

● Peter’s examples of changes and impacts in businesses because of the Roadmapping process

● The benefits of Roadmapping

● The importance of understanding the business motivation for a project

● Return on Investments and timeframes to achieve it.

In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.