motivated leads

You’ve got some leads… Now what?

Today's guest, Stephanie Betters, is here to answer this question and help you get the most out of your leads! 

Stephanie is the co-founder of Better Path Homes, a single-family residential wholesaling and new build company. She is also the founder of SocialMediaREI, a Facebook Marketing company specializing in finding motivated sellers, and Left Main, a CRM for Real Estate Investors powered by Salesforce.

There is no better person to talk to about how to set up efficient CRM systems, how to qualify and manage seller leads, the key KPIs for real estate investors, and how to get the highest ROI possible. 

Let’s dive right in! 

 

Key Takeaways:

• Intro (00:00)

• Stephanie's background (00:15)

• How she mastered CRM systems (05:34)

• The most important KPI for real estate investors (14:09)

• Lead Management (15:21)

• Your systems and processes (20:35)

• The most common problems investors are dealing with (26:24)

• Stephanie’s ideal customer (31:21)

• Outro (35:11)

 

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Connect with Stephanie:

👉 Website: http://www.leftmainrei.co 

👉 Email: stephanie@leftmainrei.com

 

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Go to https://www.motivatedleads.com/ and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

 

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Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/67080514/admin/ 

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

 

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Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: https://www.youtube.com/@MotivatedLeads 

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

 

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Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality, motivated leads.

 

Don’t forget to follow so you never miss an episode! 

Whether you're new to the world of real estate investing or a seasoned veteran, you need to make sure your income is protected from taxes.

That’s why today, I’m here with Toby Mathis. Toby is a tax attorney, speaker, author, investor, and president of Anderson Business Advisors. He has worked with tens of thousands of investors and is a true authority in the field. 

In this episode of Eat, Sleep, Invest, Toby shares some profitable tax planning strategies specifically designed for real estate investors and explains how to avoid frivolous lawsuits by removing your assets from public records.

Tune in if you want to avoid taxes like the rich!

 

Key Takeaways:

• Intro (00:00)

• Toby’s background (00:18)

• The three types of income (03:18)

• Asset classes and categories with the biggest tax returns (11:25)

• How to prevent frivolous lawsuits (16:17)

• The best way to connect with Toby (25:28)

• Outro (26:25)

 

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Connect with Toby:

 

👉 YouTube: https://www.youtube.com/@TobyMathis 

👉 Website: https://tobymathis.com/ 

 

—

 

Go to https://www.motivatedleads.com/ and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

 

—

 

Follow us on social media:

 

👉 LinkedIn: https://www.linkedin.com/company/67080514/admin/ 

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

 

—

 

Follow the Eat, Sleep, Invest podcast: 

 

💸 YouTube: https://www.youtube.com/@MotivatedLeads 

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

 

—

 

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality, motivated leads.

 

Don’t forget to follow so you never miss an episode! 

Brad Chandler is a seasoned real estate investor and transformation coach. He has done thousands of deals as a real estate investor and today, he is focused on helping entrepreneurs resolve the challenges that are keeping them from finding happiness through transforming their mindset. 

 

Listen now to learn more about Brad, how your mindset influences your whole life, and what you can do to turn your life around!

 

Key Talking Points of the Episode

 

00:00 Introduction

00:35 Who is Brad Chandler?

01:55 What made Brad decide to pursue real estate full time?

03:45 Why do most entrepreneurs get into business?

04:32 Where do most of people’s problems come from?

07:00 What led Brad to learning about mindset and childhood trauma?

08:29 How can someone resolve childhood trauma that’s affecting them today?

09:41 How could your fight or flight instinct be causing chaos in your business?

10:49 What can people do to disarm their fight or flight instinct?

13:22 What is trauma really about?

14:29 How powerful can your thoughts be?

15:50 How do you break the negativity that people are experiencing?

17:27 What can people do to start changing their mindset?

19:40 Why should you learn how to avoid freaking out?

20:14 What is the best way to connect with Brad?

21:05 How is Brad’s program different from therapy?

 

Quotables

 

“When I made that switch from trying to prove myself through making money to making an impact, everything in my life has changed in an amazing way.”

 

“Everything can be tracked back to the stress and trauma that you went through as a child. Your brain did what it was supposed to do – it created a story, a coping mechanism to help you get through that tough time.”

 

“When you’re in fight or flight, when there is a tiger chasing you, do you think you’re gonna be able to come up with really great copy for a sales letter?”

 

“When you find yourself in a triggered state, stop, pause, take a deep breath, and identify the emotion.”

 

“The trauma isn’t the actual event that happened to you, that is a traumatic event. The trauma is what you tell yourself about that event.”

“You could literally change your life, change your children’s lives, change your relationship and your business just by changing the way you think about things.”

 

“Part of happiness is not trying to make situations what you think they are, just let them be what they are.”

 

Links

 

Website: Brad Chandler

https://www.bradchandler.com/

 

Contact: Brad Chandler

https://www.bradchandler.com/contact

Running marketing campaigns to motivated seller leads can be tiresome and confusing to a lot of real estate investors. What data is important? What channels do you market on? What budgets to set? How many follow-ups turn into a deal?

 

On this episode Micah Johnson with 80/20 REI answers these questions based on factual data that his team studies and implements. 

 

Key Takeaways:

 

0:00 Introduction

0:30 Introduction to Micah Johnson and 80/20 REI

2:00 How to reach motivated leads efficiently and effectively

2:37 It’s not just the data, it’s what you do with it

3:32 Lists that marketers can hit to drive leads

4:15 How we contact pre-foreclosure leads

5:08 Do you cold call before or after a mail drop?

6:30 The advantage of text blasting leads

7:43 How long to follow up with your motivated seller leads

9:50 Why now is the time to market more

12:15 Approaching your motivated leads as a “helper”

13:55 How Micah got into the real estate space

15:10 The number one mistake investors make in their marketing

16:25 Setting your marketing budgets

 

Micah’s Book Recommendation: https://amzn.to/3ZOrLOS

 

Connect with 80/20REI! 8020rei.com

Paul do Campo is a real estate entrepreneur and copywriter. He has been through different asset classes and today, he is investing more passively so he can stay focused on copywriting with different companies, all for the real estate investing space.

 

Listen to this episode to learn more about Paul, how he came to be a copywriter, and what it takes to write good sales copy for real estate investing! 

 

Key Talking Points of the Episode

 

00:00 Introduction

00:34 Who is Paul do Campo? 

02:16 Why is it important to understand motivated sellers when copywriting?

03:45 What does copywriting mean?

05:22 What does OmniDrip specialize in?

06:10 What kind of copy does Paul like writing the most?

07:57 What is the main purpose of the drips?

09:27 What parts of your business should you be automating?

10:28 What type of buckets should people have for their leads?

13:30 Why is segmentation important for all kinds of businesses?

14:12 How can you give value through copywriting?

15:10 What is benefit-driven copy?

17:20 How can you sell the click in the sequence?
19:55 What is the real goal of follow up marketing?

21:07 Why is social proof important in follow up marketing?

23:03 How do you know what benefits to sell in your marketing copy?

24:05 What is the importance of your call-to-action?

25:30 How does Paul keep his copy agnostic?

28:27 Why is personality important in writing copy?

30:51 How can you get in touch with Paul?

31:56 What comes with the services that are offered at OmniDrip?

34:27 What is Paul’s favorite book?

Quotables

 

“It’s very important to know what’s a motivated seller versus someone that just wants to sell their house.”

 

“The drips are gonna help cut the manual follow up that you need and it’s gonna make sure that the leads are organized.”

 

“Segmentation is a big moneymaker in any industry, in any business out there. We segment so that we can tailor the message very specifically to that person.”

 

“Follow up marketing, it has multiple goals. It’s not just to get a response for that one message you sent out.”

 

“The goal of cold following up is to build credibility, build value, make us the expert in the subject, so that when they are ready, it’s a no-brainer choice for them.”

 

“When you’re writing, make sure you don’t sound like you’re from the HR department. That’s the biggest, simplest tip that I can give out.”

 

“Make sure you have personality inside the copy. It’s not about sounding professional.”

 

Links

 

Website: OmniDrip

https://www.reiomnidrip.com/

 

Book: The Boron Letters

https://www.amazon.com/Boron-Letters-Gary-C-Halbert/dp/1484825985

In the real estate investing industry, valuing the relationship between sales and marketing is a keep aspect of running your business effectively and efficiently. While marketing can be looked at as a fixed cost, sales can be adjusted depending on performance and conversion.

Steve Trang gives us a breakdown of how to leverage your sales team to improve your top and bottom line and make your real estate business profitable. 

 

Key Takeaways:

0:00 Introduction
1:15 Who is Steve Trang
1:38 The Real Estate Disruptors Podcast
3:11 Mistakes being made on the front end of the sales process
5:03 What "Selling" actually should be to get a sale
6:00 What questions you should be asking on a sales call
7:35 Finding out what the seller wants and needs
9:52 People want to be heard and understood
12:12 How Sales impacts the ROI of your marketing
14:10 Doubling your profits by making your sales better
14:45 What KPI's to look at for your sales process
16:42 The right build out for your sales team
18:06 The first touch for your leads
20:47 How Steve Trang got into Sales Training
23:11 How Steve Trang's engineering background improved his sales skills
24:45 Steve Trang's goal for creating 100 millionaires
26:14 What Steve Trang did to adjust his real estate business in 2022
30:01 Connecting with Steve Trang

 

Connect with Steve Trang:
http://millionairesupport.com/

Subscribe to Real Estate Disruptors
https://www.youtube.com/@RealEstateDisruptors

Follow Steve Trang on Instagram
https://www.instagram.com/steve.trang/

Benmont Locker is the COO of Integrity First Home Buyers, a wholesaling company based in PA. Together with his team, Benmont has found massive success in the real estate space by focusing on their marketing methods and refining the way they communicate with their leads. 

 

Watch this video to learn more about Benmont and his team, their marketing efforts, and the purpose behind the way their processes!

 

Key Talking Points of the Episode

 

00:00 Introduction

01:52 Who is Benmont Locker?

02:38 How did Benmont’s team get to where they are today?

04:05 How is Benmont’s team handling the leads they’re receiving?

06:35 What is the importance of having a plan for communicating with leads?

07:27 How does segmenting your leads help you communicate better with them?

10:23 Why is it important to understand the psychology of communication?

12:30 How does Benmont and his team customize their communication with leads?

14:00 How did Benmont and his team find their way to their current processes?

17:31 Why is it important to find a way for cold callers to manage their workload better?

19:55 How did Benmont’s team transition to a more efficient way of communicating with leads?

23:27 How does Benmont offer their processes as a service for other businesses?

27:00 How can people reach out to Benmont for their lead management services?

28:47 What is the avatar of the investor that needs Benmont’s lead management services?

31:02 How does Benmont’s team help other investors do novations?

33:07 Why is it important to focus on lead management in your business?

 

Links

 

Contact: Benmont Locker

(717) 779-4034

benmont@ifhbuyers.com

 

Website: Brewer Method

https://brewermethod.com/

 

Stephanie Betters is the CEO of Left Main, a real estate tech company that has created one of the most useful CRMs for Salesforce, specifically built for real estate professionals. She has built multiple successful businesses from the ground up and she is with us on the show to share her journey. 

 

Watch now to learn more about Stephanie, Left Main, her motivation to build her businesses, and what she has learned along the way!

 

Key Talking Points of the Episode

 

00:00 Introduction

01:15 What is Left Main?

02:41 What is the purpose of Left Main?

04:25 Why is automation important for real estate businesses?

08:01 How did Stephanie get into real estate tech?

12:06 What makes Stephanie’s CRM easy for real estate professionals?

14:01 What was it like for Stephanie to work with her husband?

18:08 What is Stephanie’s advice to people working with their spouses?

19:30 What challenges do we have from working from home?

21:47 Why is it important to understand that doing your best is enough?

23:50 How should you approach the decision to work with your spouse?

26:11 What should you focus on if you’re working with your spouse?

27:05 How can you reach out to Stephanie?

 

Links

 

Website: Left Main REI

https://leftmainrei.co/

 

Instagram: Stephanie Betters

https://www.instagram.com/Stephbetters/

Bryan Driscoll is a real estate investor, a digital marketing and SEO expert, and the co-founder of Motivated Leads, a digital marketing agency that helps investors expand their real estate portfolio by generating quality, motivated seller leads. Bryan has over a decade of experience doing SEO. He took his profits from the agency world and invested in to rental properties. He and his partner now realize that true wealth comes from real estate investing.

We talked to Bryan about leads and how to use them efficiently, how you can close deals faster, and digital marketing.

Groundbreaker: Click here to learn how to raise more money and speed up the syndication process by 80%!

[00:01 – 03:36] Opening Segment 

• Bryan talks about his background;
• How he got into the rental space;

[03:36 – 17:21] Leads and Deals

• How building a skill can help;
• How to use leads efficiently;
• What to look for in a deal;
• How to close deals faster;

[17:21 – 25:36] Digital Marketing

• How you should approach marketing;
• How to qualify leads;
• The importance of speed when responding to leads;
• Hot to get traffic to your website;
• Some of the mistakes people make in digital marketing;
• How multifamily investors should approach digital marketing;
  
  

Announcement: Download Our Sample Deal and Join Our Mailing List

[25:36 – 29:43] Round of Insights

Apparent Failure: Working too much.

Digital Resource: Russell Branson on funnels

Most Recommended Book: The Richest Man in Babylon

Daily Habit: Exercise

#1 Insight for Multifamily Investing: Be direct, don’t expect quick wins, do things consistently.

Best Place to Grab a Bite in Pittsburgh: Manny’s

Contact Bryan:

Click here to learn more.

Tweetable Quotes:

“Be direct, don’t expect quick wins, do things consistently.’" - Bryan Driscoll

 

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