nativeadvertising

Major media companies from around the United States are divesting their real estate properties to right-size their business models. Washington Post pushes forward into native advertising territory as traditional advertising falters. Audio is even bigger than we thought it would be, while creators at TikTok don't understand that they built their homes on rented land, and are now searching for a way out.

In rants and raves, Joe raves about Twinsthenewtrend and their viral video (and video strategy) behind "In the Air Tonight" by Phil Collins. Robert applauds High Times for buying up dispensaries in California (another Content Inc. model).

This week's sponsor: Content Marketing World

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Welcome to episode #715 of Six Pixels of Separation.

Here it is: Six Pixels of Separation - Episode #715 - Host: Mitch Joel. Melanie Deziel is the founder of StoryFuel and a keynote speaker on the topics of native advertising and branded content. She's taught professionals around the globe to brainstorm better, think like journalists and tell better brand stories. Melanie was the first editor of branded content at The New York Times, where she wrote the native ads that won the Best Native Advertising Execution OMMA Award in both 2014 and 2015. Prior to founding StoryFuel, Melanie worked full time doing content strategy, business development and branded content creation for The New York Times’s T Brand Studio, helped found HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc’s portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk’s BRaVe Ventures, where she provided native advertising and content strategy insights, training and information. More recently, she is the author of the recently published, The Content Fuel Framework - How to Generate Unlimited Story Ideas. Enjoy the conversation...

• Running time: 59:42.
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• This week's music: David Usher 'St. Lawrence River'.

Trine har fået besøg af Adam Abelin, der er Nordic Director og partner hos BuzzaNova.

I dette afsnit stiller vi skarpt på, hvordan native advertsing kan anvendes i praksis, og hvilke resultater det kan føre med sig. Adam tager os med på den rejse, BuzzaNova var igennem med anvendelsen af de forskellige annonceformater, herunder native ads. - En rejse der i sidst ende skabte banebrydende resultater for Coolshop.

Du kan læse mere om casen her: https://buzzanova.com/case/coolshop-case/

Trine har fået besøg af Thomas Stokholm, der er CEO & founder af Evil Pony. Thomas er tidligere Excutive Director hos Ekstra Bladet og har i mange år arbejdet med native advertising. 

Native advertising har været et buzzword for nogle - men totalt ukendt for andre. Native advertising er et resultat af reklametrætheden og derfor et format man, som med branded content, ikke kommer udenom. 

Derfor stiller vi nu skarpt på native advertising i dette afsnit. Thomas hjælper os med at forstå; hvad er native advertising, hvordan fungerer det i praksis, og hvorfor skal man overhovedet anvende det?

Trine har fået besøg af Martin Jensen fra Destination Fyn. Martin arbejder til daglig som social media manager og styrer alle Visit Fyns digitale aktiviteter på de sociale medier. De kører en marketingsstrategi, de kalder Fyn365, hvor branded content spiller en helt afgørende hovedrolle.

I dette afsnit stiller vi skarpt på, hvordan man helt praktisk kan anvende branded content, og hvilke resultater det kan indbringe. Martin tager os med igennem, hvordan de i Fyn365 anvendte branded content, hvilke erfaringer og konkrete resultater de fik med, og hvorfor Destination Fyn har valgt at opprioritere deres brug af branded content i fremtiden.

Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism.

We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy. 

View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck

This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe.  But Joe and Robert persist regardless.  In this week's episode, Joe and Robert talk about whether B2B content marketing is a failure, and if FTC will enact regulations regarding native advertising.  In addition, the boys discuss the marketing technology landscape and why Twitter's play into video is going to be huge.  Rants and raves include a super smart post from Medium's Ev Williams and the McDonald's "signs" program.  The #ThisOldMarketing example of the week: Merck Manuals.

In this episode, Joe and Robert talk about GE's new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week's #ThisOldMarketing example is a shock to the world: There is a new "oldest content marketing example" for the boys to banter about.

In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overcomplicating technology.  This week's This Old Marketing example: G.I. Joe.

Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior - native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on...a blogger network.  TOM example of the week: LEGO magazine.

Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.