David Nerada (Ricki's/Cleo): The Brand's Transformation
Craig speaks with Dave Nerada, President of Ricki's and Cleo Fashion, to discuss the changes happening the women's fashion brand Ricki's. They talk about the focus on bringing relevancy back to the brand through a new web platform, improved product quality, and the launch of a new store design. They also mention plans for renovations in current stores and the accessibility of the brand's price point. The conversation touches on the customer base, the updated website, shipping options, store locations, and future product offerings.
Interviewed this episode:
- Dave Nerada, President Ricki’s and Cleo Fashion Inc.
- Ricki’s
- Cleo
- Bootlegger
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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/
