niche markets

We are all afraid to charge too much for our services.  We are worried that if we are too expensive then clients won't come to us. In this episode we discuss what happens when you don't charge enough for your services. 

How do we justify charging more for seemingly the same service from somewhere else? Because you are not the same.  You have different education, different experience, different connections with your clients and different training.  

When you don't charge enough you cannot afford to pay for marketing

you can't afford to have a sale

you can't afford to get advanced training

you can't afford to purchase quality supplies

you can't afford to pay yourself

If you need help going over your menu pricing send me an email for a free, no obligation 30 min call.  Send an email to info@rosegoldlearning.com.  I am here to help you earn more money and grow your business! 

xo Connie

Why does loyalty play a part in growing your business?

 Truly loyal clients will defend you if someone writes a bad review online or tries to be a keyboard warrior hiding behind a nasty anonymous post. 

Listen to this weeks podcast to see how you can increase your client loyalty and customer retention. 

Follow us at www.instagram.com/rosegoldlearning and www.facebook.com/rosegoldlearning for more podcast info, business coaching, courses and mentorship programs coming soon! If you would like to book in for a free 30 min business coaching session over zoom email me at info@rosegoldlearning.com

Is your business ready, prices set, retail on the shelves, insurance, website, social media done? Sounds perfect- what could be missing? Clients. The biggest mistake that new business owners make is assuming that clients will come flocking in once you open your doors.  Not that long ago you were able to place an ad in your local newspaper saying you are starting a new business and clients would show up.  Why? because advertising was limited to a few places and most people got their information from those places.  Those times are long gone. 

Today’s client is sophisticated, inundated with ads coming from all directions and overwhelmed with options. There are influencers, product placement in movies and tv shows, and celebrities pushing their own beauty lines.  How do we compete with that?

In this episode we look at two ways to gain new clients:

1) We look at the client's pain points and break them down.  

2) We  ask the clients for their opinions and feedback

Seem simple? It can be but doing this properly can gain you followers and new clients.  Best thing is the clients you attract are your ideal clients! 

Please follow us on social media @rosegoldlearning  

We will be adding some courses, business coaching and mentoring programs.   If you have any questions please email us at info@rosegoldlearning.com

In this episode of the Ducks Unlimited podcast, Katie  welcomes Logan Webster, founder of Camo Retro. They discuss Logan's background in the outdoors and his love for waterfowl. Logan expresses his gratitude for the mentors who introduced him to the outdoors and shares his experience growing up hunting. Logan speaks on his love of story-telling and how the connection or story and objects led him to create his business. Tune in to hear more about Logan's journey and his passion for the outdoors.

 
www.ducks.org/DUPodcast
www. camoretro.com

Peter Mann started Oransi to help his son breathe better. Now, their air purifiers are sold around the world and bring in a six-figure monthly revenue. He’ll explain how to develop and launch a product the right way in this episode. 

Oransi isn’t Peter’s first business. He was also the founder of Alen Corp, an air purification company he built to a successful exit. He drew on that experience when he was developing his first product launch for Oransi. Today, Oransi’s air purification technology is renowned for its intuitive performance, used in high-profile locations like the National Institute of Health. 

In this interview, Peter will share how to launch a product that dominates niche markets. You’ll hear how Peter developed a product that solves customers’ problems, how he used word-of-mouth advertising to grow his brand, and his advice for other entrepreneurs who want to develop and launch a product from scratch.

Resources

• Oransi.com - Learn more about the company at their website
• From Failing Car Wash to a $500K/Month Business - Listen to Podcast #87 with Thomas D’Eri, founder of Rising Tide Car Wash
• UpFlip Courses - Learn to start a business in any industry with UpFlip’s courses
• This Is Marketing: You Can’t Be Seen Until You Learn to See- by Seth Godin

Connect with UpFlip:

• On Facebook
• On Instagram
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

E.J. McCoy saw a gap in the home services market for pet owners: poop scooper service. He started Scoop Soldiers in 2010 to meet that need, and has built this concept into multiple home services brands with more than $25 million in combined revenue. We’ll learn how he started and grew his businesses in this episode. 

Like many kids, E.J. mowed lawns for extra money when he was growing up . He had his own lawn care business by the time he was in high school, founding his first business, Emerald Lawn and Landscaping, in 2006. He’s continued to add brands and expand his business in the years since, expanding to include pest control, fertilization, junk removal, window washing, and other complementary revenue streams. Along the way, he’s also expanded with franchise opportunities to grow beyond his Texas community.

With Scoop Soldiers, E.J. offers something unique: a pet waste removal service–in other words, something most people don’t want to do themselves. We’ll learn how he launched this business, along with his other brands. While lawn care and maintenance are easy businesses to start, they’re not without their challenges. E.J. will share the setbacks he faced and how he overcame them to build an 8-figure empire.

Resources:

• Scoop Soldiers - Learn more about the company on their website
• E.J. McCoy - Connect with E.J. on his website
• Executive Lawn Care - E.J.’s lawn mowing and maintenance company  
• Chorbie - E.J.’s home maintenance and handyman service brand
• The 7-Figure Cleaning Business Blueprint - Step-by-step guidance to start and grow a cleaning business 
• UpFlip HUB - Get actionable advice to start and grow any business on the UpFlip HUB
• White Picket Team Management - Consulting firm for founders of home services and skilled trades franchises
• The Everything Store - book by Brad Stone that explores how Jeff Bezos built Amazon
• Amazon Unbound - follow-up to The Everything Store that digs deeper into how Jeff Bezos founded a global empire

Connect with UpFlip:

• On Facebook
• On Instagram
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Andrew Hudson (@MyBuddyAndrew) is an indie hacker who has taken an unconventional journey. From getting his hands dirty as an auto mechanic to now paving the way as a software entrepreneur, Andrew shares how skills honed in the garage fuel his tech ventures, Hauling Buddies and WrenchRadar. We get under the hood of his entrepreneurial journey, discussing the challenges and triumphs of running a two-sided marketplace for pet transportation and how his knack for logical thinking and compartmentalization drives his businesses forward.

We explore how a simple Facebook group grew into a booming business, with Andrew shedding light on his strategies to harness social media and tap into niche markets. We also discuss Andrew's exciting book project inspired by his son's love for space. This episode is a deep dive into the world of independent hacking, entrepreneurship, and the power of passion projects that all started with an auto mechanic's love for problem-solving.

Andrew on Twitter: https://twitter.com/MyBuddyAndrew

00:00:00 From Auto Mechanic to Software Entrepreneur
00:09:53 Building Facebook Groups for Hauling Services
00:19:44 Running a Marketplace Challenges and Solutions
00:29:07 Business Idea Development With AI and Automotive Data
00:36:16 Challenges With Car Software Updates
00:46:53 Learning, Building, and Sharing

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/andrew-hodson-a-mechanics-leap-into-tech-entrepreneurship/

The podcast episode: https://tbf.fm/episodes/272-andrew-hodson-a-mechanics-leap-into-tech-entrepreneurship

The video: https://youtu.be/UK9nhk9zGR0

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

• (00:00) - From Auto Mechanic to Software Entrepreneur
• (09:53) - Building Facebook Groups for Hauling Services
• (19:44) - Running a Marketplace Challenges and Solutions
• (29:07) - Business Idea Development With AI and Automotive Data
• (36:16) - Challenges With Car Software Updates
• (46:53) - Learning, Building, and Sharing

In this episode of Tech Sales Insights, host Randy Seidl is joined by Kevin Purcell, a seasoned expert in selling to and with Global System Integrators (GSIs), and the Head of Global Strategic Partnerships at Hitachi Vantara. They explore the significance of GSIs in the tech industry, share valuable insights on how to effectively collaborate with these complex organizations, and offer practical strategies for companies of all sizes to leverage GSIs in their go-to-market approach

KEY TAKEAWAYS

Understanding GSIs: GSIs, or Global System Integrators, play a critical role in the IT industry, driving approximately 10% of the total market revenue. They work closely with enterprises to shape their digital transformation journeys.
Investment in GSIs: To succeed with GSIs, companies must be prepared to make significant monetary and resource investments. The key is to pick the right GSI partner willing to collaborate and invest in a mutually beneficial partnership.
Go-to-Market Strategies: Companies can achieve success with GSIs by focusing on specific niche areas or industry verticals. It's essential to establish relationships with senior personnel within the GSIs, align goals with their interests, and create joint offerings that add value to both parties.
Executive Sponsorship: Building a strong relationship with an executive sponsor within the GSI can open doors to significant opportunities. These sponsors often have industry experience and connections that can benefit both companies.
Building a GSI Team: Companies should assemble a team of experienced professionals who understand the complexities of working with GSIs. These team members should have global experience, industry knowledge, and the ability to build meaningful relationships.

QUOTES

"If you're not including GSIs in your indirect channel strategy, you might be missing out on a significant portion of the market opportunity."
"Pick one GSI, make it successful, and then build from there."
"Executive sponsors within GSIs can help advance your career within that organization by bringing revenue and value."
"Investing in GSIs requires significant monetary and resource commitments, but the rewards can be substantial."
"Understanding the unique persona within GSIs is crucial to building successful relationships."

Find out more about Kevin Purcell through the links below:
Greg Casale: https://www.linkedin.com/in/kevinpurcelllinkedin/

This episode of Tech Sales Insights is brought to you by:
Sales Community: https://www.salescommunity.com/
Sandler: https://www.sandler.com/

I finally got to talk to Amanda Goetz, a marketer-turned-full-time-creator, who's generously poured out her wisdom on navigating the creator economy. Amanda's journey from corporate life to the creator economy is filled with valuable lessons about embracing awkward self-promotion, overcoming 'Cringe Valley', and the journey of (maybe?) writing a book. This conversation is a must-listen for anyone looking to carve out a calm niche in a world full of "hustle culture," or just for those curious about the behind-the-scenes of a first-time author getting into book publishing.

I didn't set out to chat about writing books, but it was too exciting an opportunity: Amanda announced that she's writing a book! Amanda has walked the tightrope of maintaining authenticity while engaging with the book publishing industry's commercial demands, and she shares this experience with us. We get into the nitty-gritty of dealing with Imposter Syndrome, understanding the angle publishers are looking for, and using hype effectively. It's a deep-dive into the business side of books, the choices of self-publishing or seeking an agent, and the journey towards finding validation in our creative endeavors.

But it's not all hustle and bustle; we also touch on the vital importance of rest and self-care in our lives. Amanda talks about how crucial it is for creators to set boundaries on social media, carefully choosing what aspects of their lives to share. We learn about the balance between sharing personal and private moments, with invaluable insights from Amanda's own experience, including the trauma of a social media hack and the importance of diversifying platforms. So, tune in for a candid, comprehensive, and genuinely helpful discussion on thriving in the creator economy.

Amanda on Twitter: http://twitter.com/AmandaMGoetz
Amanda's Newsletter:https://www.amandagoetz.com/
Amanda's Instagram: http://instagram.com/goetzam

00:00:01 Finding Balance in the Creator Economy
00:11:45 Exploring Niche Markets and Writing Books
00:17:40 Imposter Syndrome in the Publishing Business
00:25:28 The Importance of Rest and Self
00:41:02 Boundaries and Authenticity on Social Media
00:49:07 Creator's Social Media Hack Lessons

The blog post: https://thebootstrappedfounder.com/amanda-goetz-the-antidote-to-hustle-culture/

The podcast episode: https://share.transistor.fm/s/2af3083c

The video: https://youtu.be/DKFBGozqz_c

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

This episode is sponsored by Acquire.com

• (00:01) - Finding Balance in the Creator Economy
• (11:45) - Exploring Niche Markets and Writing Books
• (17:40) - Imposter Syndrome in the Publishing Business
• (25:28) - The Importance of Rest and Self-Care
• (41:02) - Boundaries and Authenticity on Social Media
• (49:07) - Creator's Social Media Hack Lessons

Episode 5 - Top 3 Ways to Get New Clients

1) Find your client- We give you some tips about bringing in the best client for you!

2) Find your niche- Structure your business to focus on your best skills and become the expert

3) Get reviews- When customers read positive reviews about your services, they feel confident booking with you.

 Enjoy a story of a major fail on my part doing a brazilian wax on an influential client- it did not go well!

If you are interested in learning more about our brazilian wax course send an email to info@rosegoldlearning.com

Susan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. Susan is on a mission to wipe out sameness and add vitality and differentiation to author marketing. Through her company, Aviva Publishing, she has guided hundreds of non-fiction authors to use their books to become trusted and recognized authorities in their niche markets. Susan started her career training exhibitors at trade shows. There, she got her expertise in honing in on a niche market and going from unknown to one of the go-to experts.

Susan joins me here to talk about niches and how to stand out from the crowd. She shares insights from her book Riches in Niches and how to make yourself a big fish in a small pond. Some niches can run dry pretty quickly, so you want to make sure your niche is profitable and sustainable. Writing a book is a great tactic to stand out as a leader in a niche market, as many in those areas aren’t published. I also talk to Susan about the process of niching down, how to adapt your books and programs to niche audiences, how authors can leverage virtual summits, and why you shouldn’t be afraid to do something different.

What’s Inside:

• How to stand out as an expert in a niche market.
• The value of writing a book to establish authority.
• How authors in niche markets can leverage virtual summits.

Mentioned In This Episode:
Ray.fm
BrainstormWithSusan.com
Susan’s Book: Riches in Niches

Have you ever searched for the perfect resume to get hired? Or tried to create a product that appeals to everyone? This essay explores the logical fallacy of wishful reasoning and the importance of picking a niche. Discover why building a successful product means addressing a specific set of needs for a particular group of customers, and why a well-defined niche is the best place to start.

My new podcast project: Arvid & Tyler Catch Up / https://catchup.fm

The blog post: https://thebootstrappedfounder.com/the-dangerous-misconception-founders-have-about-their-market/

The podcast episode: https://share.transistor.fm/s/e22791e5

The video: https://youtu.be/jRc37k7I46s

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find your Following: https://findyourfollowing.com

Find me on Twitter: https://twitter.com/arvidkahl/

This episode is sponsored by Pinto Financial. Check out their demo! 

Entrepreneurs on Fire is among the most popular and profitable business podcasts, with nearly 4,000 episodes, more than 142 million listens, and an average revenue of more than $150,000 a month. Hear the EOFire team’s tips for starting a podcast in this interview. 

Host John Lee Dumas started Entrepreneurs on Fire in 2012 to fill a void in the market. Their consistently valuable free content was an instant hit, and Kate Erickson joined the team six months later to create systems to manage their growing audience. A decade later, they’ve interviewed more than 3,000 entrepreneurs and given inspiration and actionable strategies to countless more. 

Now, Kate’s talking to the UpFlip team about how to start a podcast with this kind of massive growth potential. You’ll hear both what drove EOFire’s success and the mistakes they made along the way, along with some helpful resources and other advice that will be invaluable to anyone starting a podcast in 2023. 

Resources:

• EOFire - Listen to the Entrepreneur on Fire podcast and see more insights from the founders at their websites
• Free Podcast Course - Take EOFire’s free course to start your own profitable podcast
• Podcasters Paradise - Training and support for podcasters
• UpFlip blog - Find more advice on how to start and grow a business 
• Libsyn - Podcast hosting platform
• Capsho - AI copywriting platform for podcasters
• Repurpose.io - Content automation platform for podcasters and video creators
• Notion - All-in-one productivity and task management platform 
• Essentialism - Book by Greg McKeown about how to do more in less time 

Connect with UpFlip:

• On Facebook
• On Instagram
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Seth Williams has turned flipping land into something anyone can do. He started with just $300 dollars and turned it into a land-flipping career. Today he’s making more than $70k/month and has diversified revenue streams all focused on helping other people achieve their real estate goals.

He offers templates to help people get started, lots of YouTube tutorials, and still flips land when he finds opportunities he likes. He’s going to share with us how he got into buying and selling land, how to identify opportunities and some of the industry’s best-kept secrets.

If land flipping is something you’ve wondered how to get started in, this is the UpFlip podcast for you. Learn how to build a real estate flipping business from a pro. You can find out more about Seth Williams on their website.

Want more insights from experts that can help you start or grow a business? Check out the UpFlip blog.

Connect with UpFlip:

• On Facebook
• On Instagram
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Why would a solar panel manufacturing company put time and energy into innovating for niche markets? What are the benefits of developing products for very specific applications like greenhouses, satellites or power-generating building facades?

Martin Pochtaruk is the President and CEO of Heliene, a customer-first provider of North American-made solar panels serving the utility-scale, commercial and residential markets. Martin has 30-plus years of experience managing manufacturing businesses in both Europe and the Americas, and since its founding in 2010, Heliene has been recognized as one of Bloomberg’s New Energy Finance Tier 1 Bankable PV Manufacturers—the only North American manufacturer to hold this title. 

On this episode of Clean Power Hour, Martin joins Tim and John to discuss some of Heliene’s innovations in niche markets, including the greenhouse integrated photovoltaic panels and the solar modules used to power the SpaceX Starlink Satellite Project. Martin explains why more than 80% of solar products are imported from China and offers insight on the current efforts to bring solar manufacturing back to the US. Listen in for insight on the advantages of working with a local supplier like Heliene and learn how Martin thinks about innovating for niche markets with the potential to grow.

Key Takeaways

What inspired Martin to build a solar panel manufacturing company

How Heliene’s greenhouse integrated photovoltaic (GiPV) modules work

The results of Niagra College’s trial for Heliene’s GiPV solar panels

Heliene’s pilot project to develop a new product that augments usable light

Why more than 80% of solar products are imported from China 

Martin's insight on the legislation to incentivize the reshoring of solar manufacturing 

The pros and cons of import tariffs and how they impact Heliene

The need for legislation to prevent forced labor in the manufacturing of solar panels

Heliene’s work on the SpaceX Starlink Satellite Project

How much of Heliene’s business is utility/residential vs. niche markets 

How Heliene is making power-generating glass building facades

The benefit of working with Heliene

Connect with Martin

Heliene
Heliene on Twitter
Heliene on LinkedIn

Connect with Tim

Clean Power Hour
Clean Power Hour on YouTube
Tim on Twitter
Tim on LinkedIn

Email tim@cleanpowerhour.com

Review Clean Power Hour on Apple Podcasts

The Clean Power Hour is produced by the Clean Power Consulting Group and created by Tim Montague. Contact us by email: CleanPowerHour@gmail.com

Corporate sponsors who share our mission to speed the energy transition are invited to check out https://www.cleanpowerhour.com/support/

The Clean Power Hour is brought to you by CPS America, maker of North America’s number one 3-phase string inverter, with over 6GW shipped in the US. With a focus on commercial and utility-scale solar and energy storage, the company partners with customers to provide unparalleled performance and service. The CPS America product lineup includes 3-phase string inverters from 25kW to 275kW, exceptional data communication and controls, and energy storage solutions designed for seamless integration with CPS America systems. Learn more at www.chintpowersystems.com

How to Stay Connected with Your Presenters Can Be A Challenge: 

Michael Carducci, magician and enterprise software developer, struggled to stay connected with prospective buyers. He solved this problem for himself and performers world-wide, as you’ll discover in our interview.

Finding your unique audience and keeping in touch with them is a career obstacle many performing artists struggle with daily. My interview with Michael Carducci addresses his challenges as someone with Attention Deficit Disorder (ADD) and how he used his ADD to his advantage.

He put his unique talents designing software products for large businesses to use to benefit his own bookings as a magician. But he didn't stop there. His work has helped performing artists world-wide solve that, "How to stay connected with your buyers problem."

Michael shares how he found his unique niche, his software development story, along with some great advice for performing artists on how to nurture their contacts to book more gigs and turn potentially lost gigs into return gigs.

If you struggle with staying connected to presenters, bookers and buyers, if you are challenged by the parts of your life that you are just not that good at and it effects your business success, if you want to spend more time working on the things you are great at and if you would like to see how an artist just like you overcame his own challenges, then join me for my interview with Michael Carducci.

One Final Note: During this COVID-19 Pandemic, Get Great Gigs Podcast

Is helping music people one T shirt at a time with our other project, “I’m Smiling at You Behind My Mask.” With so many music people having lost income from cancelled gigs, a portion of every T Shirt sold benefits MusiCares, a Recording Academy charity to help music people in need.
 Go to 360smiling.com to learn how you can participate and join our Global Smile Chorus. This week, here is Gary Stockdale, with his rendition of my song, “I’m Smiling at You Behind My Mask.” 

• 1:36 - How has Amazon evolved over the last 5 years?
• 4:23 - Has Amazon become too competitive to even try anymore?
• 5:59 - How Jon uses data to get an edge on the competition
• 9:50 - Strategies for bringing unique products onto the Amazon marketplace
• 12:49 - Tips for identifying profitable niche markets
• 17:10 - Data points many sellers neglect, but shouldn’t
• 25:01 - Real data points available through the API
• 26:07 - Using data to optimize Amazon listings
• 28:58 - Keyword placement methods
• 34:11 - The rest of the listing
• 39:15 - Metrics to monitor to boost your Amazon sales
• 42:17 - Where to find Jon online

Links/resources
ZonGuru - https://zonguru.com/
Email Jon - Jon@zonguru.com
2020 Perfect Product Vision webseries - https://2020.zonguru.com/watch-video-three
ZonGuru Facebook page - https://www.facebook.com/zonguru/
ZonGuru Instagram - https://www.instagram.com/zonguru/?hl=en
ZonGuru Youtube - https://www.youtube.com/channel/UCMFKz4QVV5JrXZ2YoyLVfLw