niche product

What would you do if you had a revolutionary product that solves a real problem, but had to compete with snake-oil equivalents? 

In this episode, Dr. Zack Abbott, Founder and CEO of ZBiotics, talks about the world’s first-ever genetically engineered probiotics and how they marketed their first product. He shares how they found an unexpected audience that embraced their one-of-a-kind product.

KEY TAKEAWAYS FROM THIS EPISODE

• When you are deciding about your packaging, consider what your target market would prefer and the experience they will have.
• Zbiotics are marketed as an aid to assist in preventing the effects of a hangover, not to promote binge drinking.
• A good marketing strategy involves having a good product and word-of-mouth.
• Podcasts are incredibly useful to market products and, in ZBiotics’ case, finding a new market segment.
• Use discount codes and trackable links to help track the efficiency of podcast channel use.
• ROAS is a good measure if you’re short-term focused, but not for long-term.
• It’s important that who you’re advertising to is in line with the brand that they see for themselves.
• Growth should be sustainable, and the customers retained well.
• Create a customer experience that people fall in love with.
• Create a great product and a brand that people will really like.
• Great packaging makes people proud of sharing the product they use.
• Every single interaction with the customers is important.

Book Recommendation: Secrets of the Power of Negotiating
https://www.amazon.com/Secrets-Power-Negotiating-15th-Anniversary/dp/1601631391

Today’s Guest:

Dr. Zachary Abott is the Founder and CEO of ZBiotics.

ZBiotics Biotechnology company genetically engineering probiotic bacteria to perform specific beneficial functions inside the body.

Connect and learn more about Dr. Zack and ZBiotics here:

Website: https://www.zbiotics.com
Linkedin: https://www.linkedin.com/in/zaabbott/
Instagram: https://www.instagram.com/zbiotics

Today’s Sponsor

HelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.

Website: HelpFlow.com

Download HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Avani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.

In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products. 

KEY TAKEAWAYS FROM THIS EPISODE

• Being open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.
• Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.
• Real testimonials from customers are vastly more impactful than traditional marketing efforts.

Podcast: Second Life
https://www.secondlifepod.com

TODAY’S GUEST

Avani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.

Modi Toys is a company that creates multi-cultural Indian Toys.

Connect and learn more about Avani and her company here: 

Website: https://www.moditoys.com

Instagram: https://www.instagram.com/moditoys/?hl=en

LinkedIn: https://www.linkedin.com/in/avanimodi/

As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

https://mindfulmarketing.co/growthplan-apply

Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

"When you have a relationship with a supplier, if you've done it correctly, you are one of only a finite number of sellers of their product...It's a relationship-driven business instead of a product-driven business. You must treat those relationships like gold."
 
- Trent Dyrsmid, founder of BrightIdeas.co, Flowster.app and a 7 figure e-commerce business

Join Trent Dyrsmid and Ben Schneider as they talk about dropshipping on Amazon, setting up an Amazon reseller store, transacting with product suppliers, and finding the winning product. In this episode, we are fortunate to have Trent explain the step-by-step process in profiting off your own created Amazon seller account. Not only has Trent studied Amazon's seller service from the inside out, he has spent his entire career looking for prospective suppliers with the winning products, and was able to convert small-scale e-commerce stores to profitable high-profile manufacturers.

Episode Notes:

Accelerate the growth of your E-Commerce business! To find out more about Trent Dyrsmid, click the following links:
YouTube | Instagram | Twitter | Website

To get more resources on setting up your own E-Commerce store and wholesale reseller Amazon business, click here for Trent's Wholesale eCommerce Business Systems (WEBS).

Want to be an affiliate of Trent's Bright Ideas Co? Click here

To know more about WEBS, click here

Connect with Ben on Instagram and on his website.

Follow the podcast on Instagram @bllpodcastcom

For more information and to explore other episodes, click here.

Email: hello@bllpodcast.com