user-generated content

Jonathan Snow stops by to talk about his transition from being an Orthodontist to getting involved in digital marketing, the go-to marketing tactics for generating $50M in revenue, and why influencer marketing is a winning strategy for companies.

Here’s what you’ll learn:

- Go-to eComm marketing tactics for skyrocketing revenue

- How to avoid the pitfalls of influencer marketing and learn how to make it a success

- How influencer marketing has evolved in only one year

- And much more

Kris Dehnert is a serial entrepreneur and has been making money online since 2008. 

Having experience in multiple industries such as sports, hard goods, affiliate marketing, restaurants, apparel, consulting, cannabis, etc., Kris has a wealth of knowledge regarding business infrastructure, creative marketing, networking, and sales strategies. 

He is currently the CEO and co-founder of Dugout Mugs, which makes baseball bat barrels into collectible barware. 

Dugout is currently an Inc 5000 company for the past three years, surpassed $40 million in sales, distributed internationally, and is one of the fastest growing licensees in Major League Baseball.

In This Conversation We Discuss:

• [00:45] Intro
• [02:00] The man behind the idea of Dugout Mugs
• [03:16] Reaching out to a potential business partner
• [04:28] Let the audience see the product for themselves
• [05:08] Using relevance to pique people’s interests 
• [05:52] Catering to people’s behavior on social media
• [06:30] Partners don’t co-exist in the same lane
• [07:19] Showing what you can bring to the table as partner
• [08:33] Build to where you’re going
• [09:07] The importance of licensing for custom products
• [09:55] The power of networking
• [10:27] Cutting through the noise with paid ads
• [10:53] Getting & selling to as many customers as you can
• [11:28] Leveraging your email lists
• [12:15] Making the most out of UGC and reviews
• [16:57] Staying aligned with your morals and goals
• [17:54] The downside of being blinded by greed and money
• [18:19] Building and keeping a healthy work culture
• [19:47] Focusing on one task and outsourcing the rest
• [20:33] Reflecting on your skills & your role in the team
• [21:35] Doing what you like with the right people
• [22:24] Happiness over money 
• [23:10] Defining what success means to you
• [24:22] Reflection & alignment makes decision-making easier
• [24:58] Where to check out Dugout Mugs

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Personalized premium baseball bat-themed barware to enjoy the game dugoutmugs.com/
• Follow Kris Dehnert linkedin.com/in/krisdehnert/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you 

left Honest Ecommerce a review on Apple Podcasts

. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Michael Hodgen is a visionary entrepreneur and the dynamic CEO of Freedom Rave Wear, a trailblazing company that designs and manufactures cutting-edge, sustainable festival clothing. 

Under Michael's leadership, Freedom Rave Wear has become a frontrunner in the festival fashion industry, known for its innovative designs, eco-friendly practices, and commitment to the community. 

Driven by a strong belief in sustainability and manufacturing, Michael has integrated environmentally friendly materials and processes into the company's operations. 

With his finger on the pulse of the latest Ecommerce trends, Michael has skillfully navigated the ever-evolving online marketplace, ensuring Freedom Rave Wear continues to thrive and expand. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:00] What is Freedom Rave Wear?
• [03:17] Validating the idea for FRW
• [04:46] Starting to grow the brand organically
• [05:53] How FRW became an online business
• [08:46] Evolving the manufacturing capacity
• [10:55] Why FRW choose to manufacture in-house
• [13:16] Production based on what the customer really wants
• [14:54] Minimums can be a limiting factor for your business
• [15:38] Apparel brands don’t have to manufacture in-house
• [16:46] Sponsor: Electric Eye https://electriceye.io/connect
• [17:44] Sponsor: Shopify https://shopify.com/honest
• [19:26] Sponsor: Sendlane https://sendlane.com/honest
• [20:52] Cashflow advantages of not having deadstock
• [22:15] COVID was especially challenging for FRW
• [22:39] Pivoting to Fabric Punch
• [23:32] The advantages of having a micro factory
• [24:18] Having a close feedback loop with customers
• [25:40] Scaling up from “festival” customer acquisition
• [26:51] The innate synergy in FRW’s niche
• [27:57] When you should consider paid ads
• [28:42] How FRW does their paid ads
• [29:51] Where to support FRW

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Body positive, eco-friendly, & affordable reedomravewear.com
• Follow Michael linkedin.com/in/michaelhodgen
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Footbridge Media $199 Lean & Mean Deal

In this in-depth video discussion, we break down the difference between local and national SEO, and the importance of local lead generation for contractors. We discuss the benefits of working with a web development company like Footbridge Media, and how they can help streamline your website development process.

We also delve into Google My Business's evolution and the impact of user-generated content like reviews, ratings, and photos on your business's visibility. Our experts share strategies for managing, responding to, and generating content to boost your Google My Business ranking and lead generation.

We discuss the three main driving forces of Google Business Profiles - relevance, distance, and prominence, and provide tips on how to maximize each factor. We explore the concept of duplicate content, how to avoid penalties, and how to strategically reuse content across multiple platforms to maximize visibility and engagement.

Lastly, we discuss the integral role Google My Business plays in enhancing a business's local SEO and the importance of consistent Name, Address, and Phone Number (NAP) information across all web platforms. This video is packed with actionable insights and strategies, so whether you're a contractor looking to optimize your online presence or a marketer looking to improve local SEO, you'll find plenty of value here.

Don't forget to check out the links below for more resources and special deals, including the lean and mean deal that could save you $600 a year on a Footbridge site.

#LocalSEO #GoogleMyBusiness #ContractorMarketing #SEOStrategy #FootbridgeMedia #LeadGeneration

Local Domination 0-7k Course
Pressure Washing Resource Page
Footbridge Media $199 Lean & Mean Deal
Pressure Washing Customer Contract
Chemicals & Equipment The Pros Use

Instagram

in episode three of our "Ignite Your Social Media Presence" series on the Let's Book Clients podcast, I'm sharing three awesome strategies to help you build a super cool community of followers on social media. 

First things first, you gotta create captions that are so engaging, your audience can't resist taking action. 

Then, you gotta team up with potential partners to make your social media game even stronger. 

And last but not least, you gotta encourage user-generated content to keep things fresh and exciting. 

Trust me, it's all about sparking conversations, nurturing partnerships, and using UGC to create a dynamic and interactive social media community. 

And don't worry, I've got plenty more valuable insights, tips, and strategies coming your way in the upcoming weeks to help you achieve social media success for your biz!

As always, I've got a hot tip for you at the end, and even some others sprinkled into this episode. I can't wait to hear what you think, leave a review on the platform you're listening on if you feel led to!

Creating Engaging Captions [00:01:07]
Crafting compelling captions that prompt audience to take action, encouraging comments and discussions, and responding and engaging with the audience.

Power of Collaboration [00:04:26]
Identifying potential collaborators, building mutually beneficial partnerships, and discovering ways to collaborate on content creation.

User Generated Content [00:06:27]
Encouraging user-generated content, curating and showcasing it, engaging with the creators, and creating branded hashtags or challenges to encourage audience participation.

Upcoming Topics [00:08:57]
Preview of the upcoming topics in the series, including advanced techniques for analyzing and optimizing social media performance.

Final Thoughts [00:09:28]
Prioritize genuine interactions, nurture partnerships, and leverage user-generated content to create a vibrant and interactive social media community.

In this episode host Mischa Zvegintzov and guest Shawna Stevenson, co-owner of Elevaid, discuss the development and success of her nootropic drink business. They delve deep into the benefits of nootropics, the entrepreneurial journey of creating a valuable product, the initial struggles with marketing, and the incredible turnaround achieved through user-generated content. They also talk about the emotional highs and lows of entrepreneurship, how she maintained momentum as her product took off, the shift in marketing strategies, the effectiveness of authentic video content, and her plans to reach a wider audience through an upcoming "influence tour." with me!

Check out Elevaid here: https://drinkelevaid.com/  

See her User Generated Content (UGC) on Instagram here! https://www.instagram.com/smashyourday/

Encapsulated Show Notes:

• Introduction to the concept and benefits of nootropics with Shawna Stevenson.
• In-depth look into the entrepreneurial journey behind the creation of Elevate.
• Understanding the struggle and success with marketing a unique product.
• The transformative power of user-generated content in boosting a business.
• Exploration of the highs and lows in entrepreneurship.
• Insights into effective marketing strategies and maintaining business momentum.
• The importance and impact of authenticity in business content.
• Upcoming plans for an "influence tour" to spread their message and reach a wider audience.

See The Influence Army - Founding Member Launch Here:! https://www.theinfluencearmy.com/FML

Guest Speak On 50 Podcasts In 100 Days!  Join The Influence Army Waitlist HERE!

Join My Newsletter Here!

Email me: contact@belove.media

For social Media:      

FaceBook - https://www.facebook.com/MrMischa

LinkedIn - https://www.linkedin.com/in/mischaz/

Subscribe and share with your business associates who could use a listen!

This week, Zak and Aaron hop right back into the maelstrom that is the modern games industry. Wait, were you expecting something different? Maybe you don't know their particular brand.

On this particular, acronym-filled venture, Zak and Aaron try to unpack the evolution of UGC, especially as it pertains to Fortnite and the Unreal Engine. Between the Unreal Engine for Fortnite, CoD in Roblox, and a million other examples, it seems like user-generated content is poised to become the next big thing in games. What does that mean? Who knows.

Please, enjoy.


Listen to Beach Girl on Spotify

Check out edouggieart on Etsy

Also, thanks to Bo Burnham. Please don't be mad at Aaron for clipping your song. He really respects you.

Listen to Beach Girl on Spotify

Check out edouggieart on Etsy

Check out even more edouggieart on Instagram

User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.

Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt.

You can find Chynna at the links below:

Chynna's LinkedIn

Vidlo

What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.

In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Don't worry about the algorithm. Have good creatives and do what other brands aren't doing.
• Do whitelisting - running ads through non-brand handles.
• You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.
• Bring up whitelisting early in the conversation when building a relationship.
• It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.
• People don't come to Instagram to look at ads. They want to look at content that they are interested in.
• Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes 
• TikTok-style ads or User-generated content are working best.
• The brands doing well and scaling on Facebook have native-looking content.
• Throw everything at the wall and test what sticks.
• Be willing to test, which means testing something that is not necessarily your favorite thing.
• Be willing to do whatever the account needs. Don't stick to what you think is going to work.

Recommended App:
Moloco
https://www.moloco.com 

Today’s Guest:

Tim Keen is a co-founder and the CEO of  Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.

Connect and learn more about Tim Keen here:
LinkedIn:  https://www.linkedin.com/in/tim-keen 

This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

PIAC discusses Bill C-11 - the "Online Streaming Act" with Scott Benzie of Digital First Canada, a group representing Canadians making user-generated content on social media and related platforms.  We discuss PIAC's proposal of "statIc" versus "dynamic" discoverability as a method to reach a compromise between promotion of Canadian content and user-generated content. We also discuss algorithmic platforms and the present environment for digital creators in Canada as well as several scenarios and their effect on viewers and creators if C-11 passes as is. Part 2 of 2 part special.

PIAC remarks to Standing Committee on Canadian Heritage on Bill C-11 are found here. PIAC argued for a fix to the “discoverability” sticking point to solve the “user-generated content” question.  Too bad we got no questions on our proposal from MPs. We are not sure ignoring consumers helps.  PIAC will seek to appear before the Senate of Canada during its consideration of Bill C-11.

PIAC discusses, once again, Bill C-11 - the "Online Streaming Act" which is an Act to Amend the Broadcasting Act, to, among other things, require "Internet broadcasters" to be registered under Canadian law and contribute to the creation of "Canadian content" or more simply, "CanCon". We recap PIAC's appearance before the Standing Committee on Canadian Heritage at the House of Commons (CHPC) and in particular, detail our idea to "fix" C-11, in particular, the user-generated content issue.

We argue that the "discoverability" issue and the "exemption" of "YouTubers" and other online content creators that has roiled the House and the (Canadian) Internet can be managed by reducing its scope. Our idea is to define discoverability as not not one concept but two: static discoverability and dynamic discoverability. "Static discoverability" is a banner on YouTube or another platform that simply links, upon a consumer click, to selected CanCon. It is “static”, unobtrusive and, likely, unobjectionable to consumers but still clearly “promotes and recommends” CanCon. "Dynamic discoverability" requires AI prediction tools to insert a CanCon video or song into a user’s autoplay feature, or to ‘dynamically’ suggest links.  It is intrusive and disruptive to the user’s expectations and experience. It is overkill to achieve the goal to “promote and recommend” CanCon.

Our recommendation is to amend the Bill by removing language requiring dynamic discoverability but leaving language requiring static discoverability. This will also take pressure off the question of what CanCon should be defined as.  Discuss.

This is Part 1 of 2 part special. Our second part will feature a representative of the user-generated content community.

#0092 Top 3 Key Takeaways:

1. Coming up with new and creative content ideas that make people fall in love with your brand.
2. How to find your creative groove before creating.
3. What is the creative process for a professional UGC (user-generated content) Creator and how to we use that to our advantage when creating content.

Content Creation isn't easy. How do you grab someone's attention when our attention spans are quickly depleting.

If you aren't grabbing attention in the first 3-seconds, as Mindy Thomas mentions in the episode, you might lose them.

Mindy Thomas is a professional content creator, creating UGC (User-Generated Content) for companies that want to use her creativity to their advantage. And today, she is going to be telling us all about her process.

To get the links and resources discussed in this episode, head over to the Episode 92 Show Notes.

Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

TikTok is the fastest growing social media platform, and its ads platform is beginning to compete with all the other major contenders. To succeed in the world of paid ads in 2022, it’s essential to begin experimenting with Tik Tok.

In this episode, Jordan West shares why TikTok ads are working in 2022 and will continue to work even better in the future. He discusses how to run these ads and why you should be testing on TikTok.

Listen and learn more on this episode! 

KEY TAKEAWAYS FROM THIS EPISODE

• Over 55% of people on TikTok are over 35 years old, who have the money to spend and these are the people that you want to be targeting.
• You can now tell an entire story in one of your TikTok ads.
• In the past, the first 5 seconds of your ads needed to be captivating. Now it should be the first 1-2 seconds.
• Get on to TikTok, start following other brands that are making a dent in the space, figure out what they are doing, and try out some of the ideas and trends.
• TikTok recommends putting 5 ads in your ad sets.
• User-generated content (UGC) almost always does better as ads than the content you make as a brand.
• Make sure that whoever gets on camera knows what they have to do.
• Content matters so much on these platforms.
• Your return on ad spend (ROAS) is understandably not going to be amazing at first. 
• You have to warm up your audiences and see what kind of videos are working through Tik Toks analytics.
• Make sure to choose the correct objective.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://upgrowthcommerce.com/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

**Who You will Hear**

Guest: John Rodzvilla (Professor in digital publishing at Emerson College)

Co-host: Luna Tang (Cloud Services Delivery Manager at Klopotek)

Co-host: Dwayne Parris (Senior Consultant at Klopotek)

In the first episode for 2022, prof. John Rodzvilla joins us to discuss digital storytelling, fiction apps, gamification, and how all of these are impacting the publishing world. Digital storytelling and fiction apps have grown considerably over recent years in many forms. John interprets some of the major representatives in the world, such as Tapas, Hooked, Wattpad, Swoon Reads, and Choices, Episodes. He also explains the evolution of how we read, create, purchase, and stay connected is changing how writers think about content creation and how they engage with readers and users. In the end, John shares his projection on gamification, education, and how a new publishing model is about to be created by the future generation of publishers.

Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com.  For more information about the Klopotek software solution and technology innovations & events from Klopotek, please write to info@klopotek.com.

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. 

While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who want to start relationships with influencers, while also discovering who the genuine product adopters of the brand are. Taylor also brings practical tips and insights on how to build a successful in-house influencer program for brands just starting out or wanting to dip their toes into influencer marketing. 

This episode delves into the key differences between micro- and macro-influencers, how to negotiate for content rights with an influencer when they post content of your products, and how to maintain relationships with influencers who work well with your brand. 

It's a jam-packed discussion filled to the brim with helpful tips, including some post-iOS14 updates and how influencer marketing is ushering a solution for content creation. Tune in and get ready to learn some practical insights! 

For more real-time updates, connect with Taylor:

• Taylor Lagace on Twitter
• Taylor Lagace on LinkedIn

Platforms referenced in this episode: 

• Tagger Media
• Facebook Brand Collabs Manager
• TikTok Creator Marketplace
• MightyScout

If you enjoyed this episode, connect with us and share your feedback:

• Right Hook Digital on Facebook 
• Right Hook Digital on Instagram
• Right Hook Digital on LinkedIn
• Watch videos on our YouTube channel

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

In this episode, I speak with Dan Kleinman, founder of bambassadors.com, about how to promote your brand using ambassadors and influencers.

On the Show Today You’ll Learn:

• Why Facebook Ads & User-generated content works (UGC) for your brand
• Why social proof is incredibly persuasive for shoppers
• Why you should use brand ambassadors and where to find them
• What micro- and nano-creators are and why you should use them
• How to create user generated content for your business
• And more!

Links:

https://bambassadors.com/
https://www.linkedin.com/in/kleinmandan

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes

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If you're looking to accelerate and under $50k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https://calendly.com/claus-lauter-cpt/free-call

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Avani Sarkar made a product line with a simple goal in mind, but that product went on to create a meaningful legacy far beyond anything she could’ve planned. This is the fascinating story of Modi Toys.

In this episode, Co-Founder and Chief Creative Thinker of Modi Toys, Avani Sarkar shares how the desire to pass her culture on to her kids inspired the creation of Modi Toys, and how a community of shared vulnerability was formed around these products. 

KEY TAKEAWAYS FROM THIS EPISODE

• Being open and vulnerable to your community can encourage them to do the same to you, leading to them sharing genuine stories of how your products have impacted their lives.
• Creating products from your heart that solve a modern problem has tremendous potential to impact customers on a profound level.
• Real testimonials from customers are vastly more impactful than traditional marketing efforts.

Podcast: Second Life
https://www.secondlifepod.com

TODAY’S GUEST

Avani Modi Sarkar is the Chief Creative Thinker of Modi Toys. Together with her brother, they founded this business with the goal of preserving and passing on their culture to the next generations.

Modi Toys is a company that creates multi-cultural Indian Toys.

Connect and learn more about Avani and her company here: 

Website: https://www.moditoys.com

Instagram: https://www.instagram.com/moditoys/?hl=en

LinkedIn: https://www.linkedin.com/in/avanimodi/

As a thank you for listening, we’re offering our podcast listeners a completely FREE eCommerce Growth Plan for your brand! In this plan, we’ll dissect what’s working and what isn’t with your current marketing efforts, and give you all the tips needed to see immediate results. To learn more, click here:

https://mindfulmarketing.co/growthplan-apply

Or if you’re ready to take the leap into Ecommerce Success, apply now to let us do the work for you, and get ready to see massive results!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

When Lady Gaga released her newest music video for Stupid Love “shot on iPhone,” the Umault team started thinking about the role of user-generated video in marketing. I personally live by the motto “If it’s good enough for Gaga, then it’s good enough for me,” but that’s probably not true for all brands as well.

However, user-generated and self-taped content does have a role in the current media landscape, especially in times when shooting a live-action production isn’t an option.

Listen to the episode or check us out on YouTube to learn:

• Why the camera — iPhone or film — is only one tool in the filmmaker’s toolkit, and how a professional can adjust to fit the limitations of the tool
• That every medium sends a message, and what messages you send by using iPhone, webcams or other self-taped options
• What considerations brands should make when thinking of both short and long-term content strategies in the current climate
• What the most important consideration for all content should be (Ok fine I’ll just tell you this one: It’s having a good message that’s worth saying, regardless of what medium you choose to present it.)

For more, visit our website at https://umault.com/insights/