whitelisting

What you think will work may not always work and what worked before may not work anymore. It is important to move fast and test everything necessary to see what sticks.

In this episode, Jordan West and Tim Keen talk about what is working in 2022 and the fundamentals that brands are not trying these days.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

• Don't worry about the algorithm. Have good creatives and do what other brands aren't doing.
• Do whitelisting - running ads through non-brand handles.
• You need to do one of two things or both-- build a relationship with an influencer or create media pages of your own.
• Bring up whitelisting early in the conversation when building a relationship.
• It doesn't matter how big their page or following is. The point is it doesn't look like the brand's handle.
• People don't come to Instagram to look at ads. They want to look at content that they are interested in.
• Some of the landing pages that you can do are 5 Reasons Why, Sales Pages with FAQs and reviews, and Quizzes 
• TikTok-style ads or User-generated content are working best.
• The brands doing well and scaling on Facebook have native-looking content.
• Throw everything at the wall and test what sticks.
• Be willing to test, which means testing something that is not necessarily your favorite thing.
• Be willing to do whatever the account needs. Don't stick to what you think is going to work.

Recommended App:
Moloco
https://www.moloco.com 

Today’s Guest:

Tim Keen is a co-founder and the CEO of  Loop Club, a marketing agency dedicated to helping businesses and startups become more efficient and profitable.

Connect and learn more about Tim Keen here:
LinkedIn:  https://www.linkedin.com/in/tim-keen 

This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies.   They simplify the complex when it comes to building a scalable digital operations platform.  Visit www.onelabgroup.com to connect with them now. 

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Joel & Brad cover the ways that a brand can scale to meet its Influencer Marketing goals

Brands are constantly on the lookout for the next marketing technique. 

From using organic social to paid media, there’s one thing every brand would love to improve: the ROI.

As much as influencer marketing and working with creators is a growing trend for most eCommerce brands, there are still plenty of options to create brand awareness, drive traffic back to websites or landing pages, and build a community.

One such technique, often referred to as whitelisting, creator licensing, or creator listing (really, various terms mean the same thing here), has shown to be beneficial for particular brands.  ... (READ MORE)

More on what works in 2022 for E-Commerce, we need to learn how to successfully take advantage of influencer marketing as it is still one of the most effective ways of marketing this year.

In this episode, Jordan shares a special advertising technique that a lot of people are not yet using yet. Whitelisting is a technique that can combine the power and reach of influencers outside of your paid advertising.

Listen up, enjoy, and learn!

KEY TAKEAWAYS FROM THIS EPISODE

• You can use a third-party app or tool to be able to gain access to the influencer's account and use their reach.
• Start small. Start by just requesting page access or partner access.
• Influencer whitelisting is not going away, it's an incredible way to be able to use that halo effect of that influencer onto your brand.
• Let the influencers know that you are going to send out ads that they already approve.
• The most important factor to get an e-mail opened is the sender's name.

Book quick wins appointment here:
https://www.mindfulmarketing.co/quickwins

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month’s sponsor is KnoCommerce - the first survey platform built for eCommerce brands. Gain insight on everything from marketing attribution to purchase motivation, while leveraging your customer data for enhanced personalization.

Start for free at https://knocommerce.com/pages/mm

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory