The Affiliate Marketing Trap in Influencer
Brad & Joel warn brands why the affiliate model of approaching influencer marketing is a bad idea and why it ends up being a trap for both influencers and brands.
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Explore " whitelisting" with insightful episodes like "The Affiliate Marketing Trap in Influencer", "The Influencer Marketing Questions You Should Be Asking", "How Data Privacy Is Impacting Influencer Marketing", "The Role of Authenticity in Influencer Marketing" and "How to Pick the Right Influencer Platform" from podcasts like ""The Influencer Marketing Show", "The Influencer Marketing Show", "The Influencer Marketing Show", "The Influencer Marketing Show" and "The Influencer Marketing Show"" and more!
Episodes (33)
The Influencer Marketing Questions You Should Be Asking
You know those questions that you ask yourself after you have an influencer marketing campaign underperform?
In this episode, Brad & Joel discuss the common pitfalls related to how brands end up with low performing influencer campaigns and highlight the right strategic questions to start with.
How Data Privacy Is Impacting Influencer Marketing
In this episode of the Influencer Marketing Show, Brad & Joel review the recent trends in data privacy policies (GDPR, CCPA, and iOS14) and how those changes are impacting marketing spend on paid social campaigns compared to influencer marketing campaigns.
The Role of Authenticity in Influencer Marketing
Joel & Brad discuss the role of authenticity in influencer marketing and highlight examples of influencers doing damage to the industry with inauthentic posts.
How to Pick the Right Influencer Platform
Joel & Brad explore the most important factors when selecting the social media platform that is best for your brand's influencer marketing needs
When to Run a Dedicated vs Integrated Influencer Video
In this episode, Joel and Brad share insights on when it's best to partner with an influencer on a dedicated video vs a smaller integration.
How to Pick an Influencer Agency
Joel & Brad examine what criteria matters most when selecting an agency to help with Influencer Marketing
The influencer's guide to elevating brand partnerships with marketing expert Justin Moore
#21. One major mistake microinfluencers make is not charging brands for whitelisting and usage rights. In this episode, influencer marketing expert Justin Moore, founder of Creator Wizard and Trending Family, demystifies these terms and explains why you should charge an additional fee for whitelisting and licensing - as well as how to price your sponsored content. We discuss other influencer FAQs including how to negotiate unpaid brand pitches into paid partnerships; whether or not to share your rates on a media kit; and how to improve organic reach on Instagram.
Have questions about the episode or want to comment? Tag or DM @channelyourinfluence on Instagram.
To connect with host Diane Taha go to instagram.com/stylecontext.
To connect with guest Justin Moore go to instagram.com/creatorwizard.
You can also find Justin at the following:
https://www.youtube.com/c/creatorwizard
https://twitter.com/justinmooretfam
Join Justin's Facebook group for influencers: https://branddealintel.com/
Music:
Say Good Night by Joakim Karud @joakimkarud
Music provided by Free Music for Vlogs youtu.be/tdSn9l_HzFE
The Future of Influencer Marketing
Entire civilizations may rise and fall, but influencer marketing is here to stay. A credible individual making a product recommendation will always be a valuable resource to their followers, and present a worthwhile investment for brands. The keyword here is credible: once influencers set their sights on a paycheck, they lose authenticity. And once they lose authenticity, the influencer marketing model fails.
Takeaways:
-- Influencer marketing will never go out of style
-- All digital platforms are relevant to influencer marketing
-- Lack of authenticity could cause the influencer model to fail
-- Total trust is earned by sharing the negatives
-- Look for the convergence of UGC and influencer marketing
Show Links:
-- Follow The Outloud Group on Twitter, LinkedIn, and Instagram
-- Connect with Bradley Hoos on Twitter or LinkedIn
-- Connect with Joel Beckett on LinkedIn
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Influencer Portfolio Management
What is a portfolio view of influencer marketing? Should you only use small influencers? Large influencers? How does the right mix help you optimize for success? Listen to this episode for the answers to these questions and more.
Chris Arrendale of Inbox Pros and Andy Green with Kennesaw State University
Chris Arrendale/Inbox Pros Inbox Pros is your partner in Email Deliverability. To this effort, they assist in evaluating mailing infrastructure set up, authentication, sender reputation, bounce and complaints management, list quality and permissions, domestic and international compliance, message content and delivery tracking. They also provide ISP remediation and outreach, domain specific volume and policy guidelines, […]
The post Chris Arrendale of Inbox Pros and Andy Green with Kennesaw State University appeared first on Business RadioX ®.
Silver Lining in the Cloud
enSeptember 23, 2015
Whitelisting
By viddler
Tags : embed, embed video, embedding, online video, viddler, white list, whitelist, whitelisting, who can embed my video
Computer Mail Services Lih-Tah Wong on whether or not we should filter e-mail coming into the US
Interview with Lih-Tah Wong, Pres. of Computer Mail Serivces on whether or not we should filter e-mail coming into the US
Going Global-international interviews
en-usApril 14, 2009