Go Fungal

By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes!

In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy!

You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/

From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this.

Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/

Check out his company Savillis https://www.linkedin.com/company/savills-north-america/

The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun!

Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/

Check out Certus - https://www.certus.com/

"I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand.

You can find Johan on LinkedIn at: linkedin.com/in/johanabadie/

"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.

Check out the Go Fungal podcast at fungimedia.com/podcast 

You can find Margie on LinkedIn at linkedin.com/in/marjorieagin

Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close.

You can find Isabelle on LinkedIn at: linkedin.com/in/isabellepapoulias

Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today.

You can find Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana.

Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield).

You can find him on LinkedIn here: https://www.linkedin.com/in/brad-kreiger-7434822/

Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode.

You can find Mark at the links below...

Mark's book - https://www.markamears.com/

Mark's LinkedIn - https://www.linkedin.com/in/markamears/

"People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. 

Brandi shares her story of transformation after being diagnosed with cancer and some helpful advice on how to be a human as a leader. She's the SVP of Global Delivery at Indico Data and you should follow her refreshingly authentic posts on LinkedIn https://www.linkedin.com/in/brandicorbello/.

What happens when your company grows up and evolves what they do? How do you tell your customers and prospects in a way that doesn't confuse them? We talked to the Director of Marketing at TXI, Esther Galantowicz who recently helped lead her organization through a brand repositioning of epic proportions. And as it turns out, it's hard to do...like really hard.

TXI is a product innovation firm that Ranks No. 45 on Fast Company’s Coveted 2023 Best Workplaces for Innovators List and can be found at txi.com.

Esther Galantowicz is a brand, marketing and communications strategist with a breadth of experience across industries. She even built and sold an award-winning floral event company in an earlier chapter of her career. Check her out on LI https://www.linkedin.com/in/estherg/.

Oatly’s brand marketing can be summarized in 2 words “Predictably Unpredictable” according to their EVP of Global Communications, Brendan Lewis. In this episode, we share a deliciously dairy-free inside scoop of how a small Swedish startup took over the globe by going against the grain (Well technically they went with the grain since oats are grains…you get the idea)

You can find Brendan Lewis on LinkedIn here.

Check out Oatly and fckOatly.com (make sure to go down the rabbit hole)

Storytelling is basically "Once" "But" "Until" and "At Last". Our expert storytelling teacher David Ayling shows you how both "The Fresh Prince of Bel-Air" and the best leaders use this technique to connect and influence others and lead them to action.

You can find Dave on LinkedIn here.

It seems like there is a new AI tool being released every day. It’s almost impossible to keep up with and it can feel like the worst case of FOMO if you’re a marketing leader that doesn’t even know where to begin. Today’s episode features our very own Head of Post Production, Demian Krentz to share how Fungi Media is using AI for video and other content creation. We’re here to get you on the right track!

You can find  some of Demian Krentz's best work at this link here.

Check out the entire podcast, including video versions of our episodes, at fungimedia.com/podcast.

Withdrawing from responsibilities, isolating from others, procrastinating and skipping work can be signs that you're dealing with burnout at work. Julia Goebel is a Chief Marketing Officer with more than 20 years experience who knows a thing or 20 about handling burnout as an executive and with her team. In this episode, she shares practical steps you can take as well as "that one thing" you need to find outside of work to stay excited. 

You can find Julia Goebel on LinkedIn here: https://www.linkedin.com/in/goebeljulia/

There's nothing more effective than having your customer sell your product or service for you. That's why it so valuable to tell customer stories through video. But there are big obstacles that scare marketers. Marketing and video storytelling expert Angie Lawing has had tons of success getting buy in from customers and the organization and she's here to share the secret sauce.

You can find out more about Angie at the links below!

Angie's LinkedIn

Mercury Films

Lawing Consulting

The AI conversation is confusing and overwhelming for most marketers. How do I use AI to boost my marketing efforts? Where do I start? It seems like a new thing comes out every single day, HELP! Take a deep breath, we got you! In this episode we talk to a "Fractional CMO" who's seen it all. Toni Lee Rudnicki is our guest, and she's put ChatGPT to work on two practical use cases to boost her clients' marketing efforts.

You can find Toni Lee on her LinkedIn here.

Check out more and listen/watch all episodes from the Go Fungal podcast at our podcast website.

B2B marketers, it's not about us, it's about our customer! They are the hero in the story. Madelaine Anderson is a brand story teller and creative director at Talus Films. In this conversation, she breaks down the core components of a brand story and how to position your product and company within the story. Hint....neither belong in the center :) 

Madelaine Anderson is the Co-Founder & Creative Director at Talus Films. You can find her at the links below.

Talus Films: https: talusfilms.com

Madelaine's website: madelaineanderson.com

Madelaine's LinkedIn: linkedin.com/in/madelaine-anderson

User-Generated content is a powerful tool for consumer brands (video is the highest performing btw). But is it really going to work for your B2B brand? While UGC may look different for B2B, the goals and benefits are ultimately the same.

Our guest Chynna Morgan, CEO/Founder of GIF Out Loud & Vidlo, is an expert in user-generated content helping brands launch UGC campaigns in minutes to help drive sales. She's here to help you get started with UGC in order to add this marketing tool to your belt.

You can find Chynna at the links below:

Chynna's LinkedIn

Vidlo

Funders, donors, program participants, the board, volunteers and limited resources....mission driven companies and non-profits often have more complex marketing challenges than for-profit companies. Jen Depakakibo and Lis Martin are all about helping "do gooders" do more good...and they might've unlocked the secret through their latest marketing program. 

You can find Jen & Lis from Statement at the links below:

Statement's Website

Statement's LinkedIn

Statement's Instagram