How User-Generated Video Amplifies B2B Brands

By day, Kaitlyn Chock launches wellness programs into fortune 500 companies on behalf of WebMD Health Services. By night, she coaches people with ADHD to help them get work done and avoid burnout. Is she a wellness superhero of sorts? We say yes!

In this episode, Kaitlyn teaches us how WebMD runs account-based marketing for big clients to adopt their wellness programs and shares her passion for helping people with ADHD and disabilities. She’s amazing and will make you want to be a better person. Enjoy!

You can find Kaitlyn at https://www.linkedin.com/in/kaitlynchock/

From Brazilian immigrant to dumpster diving in Queens to getting the electricity shut off to now Senior Director of Corporate Communications for one of the most successful Corporate Real Estate companies in the country...this is story about overcoming failure. Thiago Viana has an incredible story and an even more incredible attitude when it comes to facing controversy by being yourself. You don't want to miss this.

Follow Thiago on LinkedIn https://www.linkedin.com/in/thiago-viana/

Check out his company Savillis https://www.linkedin.com/company/savills-north-america/

The skills gap is widening for manufacturing companies and most of the trades. And we're approaching a major due date that will make it even more challenging...retirement age for a large portion of those skilled workers. There's one company on a mission to bridge that gap through new forms of training. Rebecca Oistad leads marketing for Certus. Today we talk about how they're bringing that training to the market and keep it fun!

Follow Rebecca on LinkedIn - https://www.linkedin.com/in/rebeccaoistad/

Check out Certus - https://www.certus.com/

"I don't do arts and crafts (aka marketing)". From chemist to Chief Marketing Officer, Johan Abadie is using his data analytics skills to deliver real demand generation. And the data is telling him exactly what insights and answers to deliver to his company's prospects. We're no longer in a selling era, we're in a helping era. And the data is telling us what our customers need help with. Unlock the data and unlock the demand.

You can find Johan on LinkedIn at: linkedin.com/in/johanabadie/

"You don't look or sound any different than your competitors." No marketer wants to hear that statement, especially from their customers. Unfortunately, it's a more common problem than you might think. Margie Agin is an expert in brand positioning and helps companies stand out from your competitors. She's here to tell you that "Your target audience is TOO broad" and it's getting in the way of generating new leads and new business.

Check out the Go Fungal podcast at fungimedia.com/podcast 

You can find Margie on LinkedIn at linkedin.com/in/marjorieagin

Some of the most successful company leaders are often some of the most curious people. It's because they go out of their way to learn, meet new people, try new things and to have new experiences that lead to growth. Isabelle Papoulias speaks 4 languages, teaches Salsa (and other dances) and is a Global CMO for a growing tech company. She'll be the first to admit that her career path was anything but linear. And that's why she's killing it in life and leadership. If you're curious about how to become a better leader and impact more people, listen close.

You can find Isabelle on LinkedIn at: linkedin.com/in/isabellepapoulias

Social and SEO are very different. In fact, they’re opposites. Why do so many content marketers treat them the same ?  Andy Crestodina is a digital strategist and content marketing genius. He is co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. In this episode, Andy breaks down the big differences (there are 9) between social and search and shares the best content marketing strategy for...well everyone getting started today.

You can find Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/

The role of a global marketing exec demands an intense level of drive. Just think about what it takes to climb that far up the corporate ladder! Very few do it, especially people who started their careers as touring musicians in punk rock bands. Our guest Brad Kreiger shares his unlikely career path from punk rocker to global CMO at Cushman & Wakefield and eventually...to farmer in Indiana.

Brad talks about bringing his unique experiences to his role and how he bridges business with creative. Plus, he shares what it takes to run a global marketing machine for one of the largest (and most successful) commercial real estate companies in the world (Cushman & Wakefield).

You can find him on LinkedIn here: https://www.linkedin.com/in/brad-kreiger-7434822/

Purposeful growth doesn't start with "why", it starts with "who". Simon Sinek had it backwards and so did we. If you're a brand builder on a mission to grow your company's brand or even your own personal brand, you need to listen to this. Former CMO of Noodles & Company, Schlotzsky's and The Cheesecake Factory (among others), Mark Mears is a self-proclaimed "GROWTH junkie" and best selling author of the book "The Purposeful Growth Revolution". He's on a mission to help you fulfill your true growth potential and we talk all about how to do it in this episode.

You can find Mark at the links below...

Mark's book - https://www.markamears.com/

Mark's LinkedIn - https://www.linkedin.com/in/markamears/

"People’s opinions of you are none of your business." - Brandi Corbello. Maybe that's why so many people are unable to bring their real, whole, human, authentic selves to work...they're afraid. Afraid of what others will think? Let's find out. Today's guest is tech leader, people manager and an unapologetically unfiltered human...Brandi Corbello. 

Brandi shares her story of transformation after being diagnosed with cancer and some helpful advice on how to be a human as a leader. She's the SVP of Global Delivery at Indico Data and you should follow her refreshingly authentic posts on LinkedIn https://www.linkedin.com/in/brandicorbello/.