Does L'Oréal have to choose between being inclusive and targeting specific segments?
L'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away.
How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oréal Nordic Digital Media Manager Shirley Nordenskiöld with us where we’ll also uncover the following...
The no-photoshop trend.
Nordic brands are behind in community management.
The worst thing about social media.
L'Oréal’s brand positioning strategy.
Making the world a better place vs. selling products.
Shirley’s cat reached 25K followers on social.
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