obvi

Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.

Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.

You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO

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Ashvin Melwani is the co-founder and CMO of supplement company Obvi. Like most DTC brands, the recent changes with Facebook ads have hit them hard, but they managed to emerge from those challenges with quite a bit of success, mostly by focusing on A/B testing and landing pages.

In this episode, we discuss how Obvi reduced their Cost Per Acquisition (CPA) by 57% through landing pages and on-site testing, how long it took them to get results from optimization, and Ash's top tips for brands looking to boost ad performance through CRO and landing pages.

Ronak Shah is the Co-founder and CEO of Obvi, a collagen-fortified health and wellness brand. Obvi was founded by three friends and bootstrapped $10,000 into $30 million in sales in less than three years. Ronak is a strategic thinker and senior leader who creatively uses technology, marketing, strategy, and analytics to support innovation and revenue-generating business goals. He is also a Co-founder of Ghost3Media, a marketing agency.

In this episode…

Would you have your customers decide which products your company should produce and sell? Would you let them be the drivers of your business success? 

To build a successful brand, you have to sell products that your customers actually want. This makes you stand out and differentiates you from your competitors. It also helps you build a sustainable legacy brand that stands the test of time. But how can you know what your customers want? According to Ronak Shah, it's very simple — just ask them.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Ronak Shah, the Co-founder and CEO of Obvi, about the strategies he used bootstrapping his company to $30 million in sales in under three years. Ronak talks about the importance of listening to and serving a target group of customers, the value of having business partners and working around a vision, and Obvi's unique hiring strategies.

Ronak Shah is the CEO and Co-founder of Obvi, an eight-figure, collagen-focused supplement brand. Obvi was founded with one objective in mind: to present transparent products that deliver real results without sacrificing taste. In addition to running Obvi, Ronak is also the Co-founder of Ghost3Media, a successful digital marketing agency for fitness and health brands.

In this episode…

The lifetime value of a customer is finite. As a result, many entrepreneurs scramble to find as many customers as possible—but often fall short when it comes to retaining their existing customers. So, how do you keep your brand relevant to loyal customers while still attracting new audiences?

According to Ronak Shah, the CEO and Co-founder of Obvi, the best way to continue to grow your brand and keep your customers excited is to focus on innovation. As he says, in order to achieve more and more, you must create more and more. In other words, your brand must innovate or die. Today, Ronak’s here to share his strategies for inspiring your customers and scaling your ecommerce brand to success using innovation.

Discover how to build a direct-to-consumer brand that customers love on this episode of the eCommerce Profits Podcast with Joshua Chin and his guest, Ronak Shah, the CEO and Co-founder of Obvi. Ronak reveals how Obvi uses innovation and product development to stand out in the industry, the biggest lessons he learned while running a digital marketing agency, and his future goals for his ecommerce brand. Stay tuned.