ogilvy

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. 

That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.

Plus, the biggest marketing and communications news of the week, such as 

Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers. 

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Chris Graves is stepping away from Ogilvy after nearly two decades at the agency, but he has no intention of slowing down, not with all of the technological innovation driving the world of communications. 

He talks about that, from behavioral science to artificial intelligence and everything in between, as well as his career and future plans on the latest edition of the PR Week podcast. 

Graves also adds his thoughts on the biggest marketing and communications news of the week, including agency layoffs, COP28 and the PRWeek Hall of Fame and Best Places to Work honors.  

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Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

I was delighted last year to welcome Canadian retail leader and a former colleague Normand Ciarlo to The Unlock Moment. At the time he had recently left Holt Renfrew where he was in charge of their flagship Montreal luxury department store, Ogilvy. Since he recorded he’s become a Director at the iconic Canadian retailer Chaussures Yellow where he looks after over 90 stores in Quebec and New Brunswick. In this short extract Normand talks about how to create an inclusive culture in your organisation – a topic he’s deeply passionate about.

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LinkedIn: https://www.linkedin.com/in/normandciarlo/

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The Unlock Moment podcast is brought to you by Dr Gary Crotaz, PhD. Downloaded in over 100 countries. Find out more at https://garycrotaz.com and https://theunlockmoment.com

Brazilian-born Andre (Dede) Laurentino is Chief Creative Officer for Ogilvy UK. Both an Art Director and copywriter by trade, Dede has done award-winning work for global brands such as Adidas, Nissan, Dove, Hellmann's, and many more. Alongside his career in advertising, Dede is a published author and a cartoonist.

Creativity Without Frontiers available at all relevant book retailers

Stay in touch with Unknown Origins

Music by Iain Mutch

Can Behavioral Science be good for your business? For the past 10 years, The Behavioral Science Practice of Ogilvy Consulting has proven time & again that indeed behavioral insights can lead to business growth, innovation and organizational transformation.

The Ogilvy Consulting Behavioral Science Practice proudly presents ‘NudgeTalk Asia’. This show provides high-level concepts, insights, and proven techniques that show how Behavioral Science can be a powerful tool for building sales, designing innovations and creating effective change programs for your customers & employees.

Every episode will feature real business case studies and expert conversations to tell us how they are nudging customers in exciting new directions with the help of Behavioral Science.

Join Ogilvy Consulting’s VP of Behavioral Science, Paolo Mercado as he and our guests explore opportunities for growth, innovation, and sustainability within the nuanced and fascinating world of Asian consumer behavior.

In this episode I interview charismatic Canadian retail leader Normand Ciarlo who ran the leading luxury department store in Montreal - Holt Renfrew Ogilvy. With a background in dance and performing arts, Normand brings his love of theatre to the retail stage. Passionate about creating a culture in which everyone feels that they belong, Normand talks with conviction and brings to life his leadership philosophy on diversity, inclusion and belonging, and how senior leaders can create the environment in which their teams feel fully engaged and able to fulfil their potential.

Normand Ciarlo on LinkedIn: https://www.linkedin.com/in/normandciarlo/

Holt Renfrew Ogilvy: https://www.holtrenfrew.com/en/stores?location=holtrenfrewogilvy

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The Unlock Moment podcast is brought to you by Dr Gary Crotaz, PhD. Downloaded in over 100 countries. Find out more at https://garycrotaz.com and https://theunlockmoment.com

Rory Sutherland, Vice Chairman of Ogilvy UK and author, talks with Eric and co-host DuBose Cole about everything from payment models to a London shop called Bacon Sandwich. Rory is fascinated by the intersection between behavioral science and advertising. A true advertising legend, Rory's latest book is Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformit (2021). 

Recently, a lot of Indians ads have been remade. Latest is the Cadbury ad.

Have advertisers found a hack that helps them to cut the clutter or are they running out of content?

Tune into the episode, as Sid talks about the trends in advertising and lot more.

You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh

Follow Siddharth Deshmukh on Instagram: https://instagram.com/thetravellingprofessor?utm_medium=copy_link

Follow Siddharth Deshmukh on Twitter: https://twitter.com/edgysid?s=09

You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook.

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at https://shows.ivmpodcasts.com/featured

See omnystudio.com/listener for privacy information.

Podcast topics:

1:27 - Richter talks about her first six months as Ogilvy global CEO during the COVID-19 pandemic, Ogilvy’s new NYC offices and back-to-office plans, the evolution and future of Ogilvy and more.

16:28 - Cannes goes virtual; winners, takeaways and trends from the all-remote Cannes Lions International Festival of Creativity.

29:49 - Las Vegas Raiders defensive lineman Carl Nassib became the first out LGBTQ active player in the NFL this week; what his announcement means for inclusivity in pro sports in the future.

33:21 - Communicating the risks around the 2021 Tokyo Olympics and how brands are getting involved.

37: 28 - Running through the rest of the week’s top news, from staff shortages at American Airlines to how companies observed the newly recognized federal holiday of Juneteenth.

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In this episode, we’ll get a sneak peek into what it means to work for one of the most successful advertising agencies in the world: Ogilvy New York.

Ebrahim Shakir, Associate Strategy Director at Ogilvy New York, is here to share with us what he learned in his decade-old career in marketing and advertising, half of which was spent in the Ogilvy offices.

We’ll talk about his career path, social media best strategies, tightening relationships with clients, and successful campaigns.

Here's a breakdown:

• Meet Ebrahim Shakir
• Start of an advertising career
• The big leap from a company, from the startup world into a big agency
• The move to Ogilvy New York
• Adjusting to a different market: similarities
• Working in an agency versus working on the client-side: main differences, advantages, disadvantages
• Creating a successful social media campaign
• Successful campaigns beyond metrics
• Social media pet peeves
• Adjusting to unforeseen events in social media
• Explaining the need to invest in social media
• Improving the client-agency relationship

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Resources and Mentions:

Ebrahim on social media

• Facebook
• Instagram 
• Twitter 
• LinkedIn 

Ogilvy on social media

• Facebook 
• Instagram 
• Twitter 
• LinkedIn 

Socialinsider on social media

• Instagram 
• Facebook 
• LinkedIn 
• Twitter 

Mentioned campaigns

1. Ogilvy’s whitepaper on what coronavirus means for brands on social media 
2. Ogilvy’s LGBT support with 'This coke is a Fanta' 
3. Anthem against domestic abuse sung on stadium 
4. Nissan’s support during Coronavirus 
5. Colin Kaepernick Nike ad 

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Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ►

Rory Sutherland needs little introduction for most marketers.

Rory has recently produced a B2B marketing report called The Objectivity Trap in partnership with LinkedIn's think tank The B2B Institute and I had a chance to sit down with him to talk through some of the findings.

As Vice Chairman of Ogilvy UK, Rory also heads up their Behavioural Science Practice along with being a seasoned author and speaker.

This episode is a must listen for any B2B marketer interested in how people think, and what it means in a B2B context.

In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency Ogilvy, based in New York, New York, USA.  Shelly also serves on the board of Merck & Co. and the WWF, among others. This true evangelist for the power of brands has been paving the way for women in leadership roles for many years.

Innovation will be one of the key topics at INTA’s 2020 Annual Meeting & Leadership Meeting, November 16 to 20, 2020; see Track: Innovation & the Future of IP. Register now. 

Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG
To go further:
About Shelly Lazarus (link to https://www.linkedin.com/in/shelly-lazarus-3bab1b6/)
About Ogilvy (link to https://www.ogilvy.com)

Also of interest:

Gen Z Insights: Brands and Counterfeit Products
(link to https://www.inta.org/INTABulletin/Pages/Gen_Z_Insights_Impact_Study_7408.aspx)
Brands and Innovation—On-Demand Recordings (link to: https://learning.inta.org/brands-and-innovation)
Brands and Innovation Committee (link to: http://www.inta.org/Committees/Pages/BrandsandInnovation.aspx)

0:35 "Unleash the Awesome" episode 23 - "Russell Brunson Shares Powerful Insights from his new book, 'Traffic Secrets". 

0:45 You can get a copy of Traffic Secrets (for just the cost of shipping)  and a bunch of other, awesome bonuses at gambrill.com/traffic

15:08 The Google Slap

16:50 Google SEO good ole' days

18:00 The beginning of Facebook Ads

24:00 How direct response techniques still work today with funnels

28:50 Most entrepreneurs make this big marketing mistake...

31:30 Who is your dream customer?

32:30 Alexis and the customer avatar

33:50 Becoming obsessed with your dream customers

34:54 Your mess becomes your message

36:42 Know and understand your customers better than they understand themselves

37:33 The 3 core markets: Health, Wealth, and Relationships (more detail in Expert Secrets).

38:44 Which category does Gillette razors target?

39:38 Pain vs. Pleasure

43:00 The Searcher and the Scroller

44:00 The beginning of interruption marketing

47:00 The Pros and Cons of search-based traffic

47:55 The Pros and Cons of social media interruption-based traffic

CONSUMER NOTICE: You should assume that we have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this episode and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Digital Happy Hour discusses about all things digital marketing related. Covers from social media all the way to experiential marketing. We invite industry leaders/friends to have a drink with us and casually chat about trends, thoughts and their experience.

This episode we had the honor to invite our industry friend and client, the Director of Experiential at Ogilvy New York - David Ross. Shared with the audience about his experience and insights to the now and then, ins and outs of Experiential Marketing.

Music: Khruangbin - Evan Finds The Third Room