online marketing podcast

In this episode of Getting Under The Surface, we'll be exploring — and defining — analog user experience by telling the story of Juan's Food Cart in New York City.

Although this episode is less than 10 minutes long, it's packed with insights as to how a small food cart relates directly to your website, business and relationship development.

Want to learn more useful online marketing tips?
Check out my book, A Holistic Guide to Online Marketing.

I often find when people I don’t know try to “connect” with me on LinkedIn, they send a sales pitch just moments after I accept them into my network.

Nobody likes to be sold, not even the people doing the hardcore selling. But the quest for more business — especially if an organization is struggling through a pandemic — can leave professionals blind to the fact that they are essentially walking up to a complete stranger and proposing marriage — not even knowing their name.

This is when selling becomes "smelling."

And it can happen anywhere — on social media, your website, blog, or in the analog world. Avoid it, just as you would an expired container of milk.

In this episode of GUTS, we’ll talk about an alternative to smelling — the art of relationship building.

Links to the books mentioned in the podcast:

• The Little Red Book of Selling
• Go Givers Sell More
• A Holistic Guide to Online Marketing

On today's episode of the Marketing Lyfe Podcast, we are going to be talking about six reasons why businesses fail online. I am an online marketing expert and I want to give my expertise on why I have seen businesses fail online. Here are some of the topics we are going to discuss today:

1. A Product Guarantee 
2. Don't Follow Up on Leads or Sales
3. Doesn't Give the Campaigns Enough Time
4. Businesses Don't Know Their Numbers
5. Their Customer Service Sucks
6. Invest in Online Marketing

On today's episode of the Marketing Lyfe Podcast, we are going to be talking about the new changes that Google has made to their marketing platforms. Specifically, google is changing the way they use phrase match keywords and broad keywords.

Here are some of the topics we are going to be discussing today:
Google is Removing Phrase Match and Broad Keywords
Google Announcement Example
Phrase Match and and Broad Match Keywords Are Combining Together
Focus on Negative Keywords

On today's episode of the the Marketing Lyfe Podcast, I  am going to teach you how to cut your cost per click with Google Paid Ads. The main key that I have found with cutting your cost per click is by testing out different strategies. My main strategy that I have used for one of my campaigns is Impression Share. 

Here are some of the topics we are going to discuss today:
How I Cut My Cost Per Click
Target Impression Share
Try a Few Different Test Strategies

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the Google Optimize tool with split testing. Split testing is testing your ads in a controlled experiments to figure out what works best for your ads. 

On today's episode of the Marketing Lyfe Podcast, we are discussing the major marketing predictions for our new year of 2021 (finally!). We are giving you a rundown on what you should be doing for your business and then jumping right into those marketing predictions for 2021. Here are some of our topics:

Marketing Predictions for 2021
Basic Rundown

1. Great Website
2. Google Paid Ads
3. Facebook and Instagram Ads
4. Search Engine Optimization (SEO)
5. Email and Texting Campaigns

2021 Marketing Predictions

1. Cost of ads will increase
2. Create tons of content
3. Think outside of the box

A new year is approaching fast and so is the time to set new goals for your business. On today's episode of the Marketing Lyfe Podcast, we are going to break down how I set goals for my year and how you can implement the same ideas as you set goals for your new year. Here are some of the main categories that I set goals for in my year:

Goal Categories
1. Spiritual Goals
2. Work Goals
3. Self-Improvement Goals
4. Couple Goals

Want a free online marketing strategy? Check out my link here: https://marketinglyfe.com/

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the difference between using Facebook Messenger Ads versus Instagram Direct Ads.  There are major differences with using these ads to boost your business and sales. Let's not waste any more time, and dive right in. Here are some of the topics we are going to discuss:

Facebook Messenger Ads Versus Instagram Direct Ads
Run Messenger Ads on Ad Set Level
Message Destination
Instagram Direct
Facebook Audience v.s. Instagram Direct Audience
What are my results?

On today's episode of the Marketing Lyfe Podcast, we are going be talking about if you should listen to Google recommendations. So, should you truly listen to these recommendations or take your own path? Check out today's podcast to see the answer. Here are some of the topics we are going to  talk about today:

Should You Listen to the Google Recommendations?
Take It Into Consideration
Do What The Results Say

On today's episode of the Marketing Lyfe Podcast, we are going to talk specifically about Facebook Ads with Call Only Feature. This feature was implemented for google campaign ads and social media experts at Facebook implemented the same feature for Facebook campaigns. Here are some of the topics we are going to talk about in today's podcast:

What is the Call Only Feature?
Call Only Feature Effective on Google Ads
Can These Ads Work?
Remarket Your Ads with Call Only Ads
Search Intent
Another Option for Call Only Campaigns

On today's episode of the Marketing Lyfe Podcast, we are going to talk about the pros and cons of a lifetime budget versus the daily budget. This podcast will focus on Instagram and Facebook ads with the daily budget and a lifetime budget. Some of the topics we are going to talk about today are:
Lifetime Budget

1. Run On A Schedule
2. Ads Will Eventually Stop, Must Restart Ads

Daily Budget

1. Your Ads are Always Running
2. Lower Cost Per Result
3. Never Stop Running

What Types Of Results Do You Want?

Check out the link to download a FREE marketing strategy: https://marketinglyfe.com/