#116 - Welcome to the Age of Experience-Led Growth with Christine Crandell (Part 2)
In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Christine Crandell, President at New Business Strategies, discusses the revolutionary concept of Experience-Led Growth (ELG) and its significance in modern business strategies. She explains how integrating experience into an organization's mission, vision, and goals can lead to exceptional outcomes. Using examples from companies like Salesforce and BMW, Christine demonstrates the positive impact of ELG on customer satisfaction and business success. She highlights the importance of understanding stakeholder experiences through trend analysis, co-creation sessions, and qualitative interviews. Christine also addresses indicators of a lack of experience-led growth, such as disconnected customer experiences during onboarding or across different departments. She concludes by encouraging businesses to embrace ELG and offers a 30-minute consultation to help them embark on this transformative journey.
HIGHLIGHT QUOTES
Embracing the Power of Exceptional Experiences - Christine Crandell: "In a world of constant change and uncertainty, relying on outdated strategies and approaches can spell disaster."
Transforming Business Through Experience-Led Growth - Christine Crandell: "ELG empowers us to break free from the shackles of yesterday's logic and embrace new ways of thinking and new ways of thriving."
You can find out more about Christine in the link below:
HOST: Joe Aicher
GUEST: Christine Crandell
Breadcrumbs Podcast