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    paid media

    Explore " paid media" with insightful episodes like "#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics", "#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios", "#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio", "#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc." and "#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap" from podcasts like ""Always Be Testing", "Always Be Testing", "Always Be Testing", "Always Be Testing" and "Always Be Testing"" and more!

    Episodes (94)

    #EP136 - [Bitesized] What's Keeping You Up At Night?

    #EP136 - [Bitesized] What's Keeping You Up At Night?

    Welcome to this week's bitesized episode!

    Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. 

    Do you agree? Send us your biggest concerns and we'll cover them in a future episode.

    As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)

    #20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

    #20 B2B Affiliate Marketing Pro who built programs for Square, DocuSign, and Squarespace, Amy Crider, Principal Consultant, Parkside Consulting Group LLC

    Guiding you through the world of growth, performance marketing, and partner marketing.

    We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

    Host: Tye DeGrange
    Guest: Amy Crider
    Hype man & Announcer: John Potito

    #17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

    #17 Ad Measurement Veteran, Andrew Covato, Founder of Growth by Science and formerly at Google, eBay, Facebook, Snapchat, and Netflix

    Guiding you through the world of growth, performance marketing, and partner marketing.

    We sit down with growth and marketing leaders to share tests and lessons learned in business and life.

    Host: Tye DeGrange
    Guest: Andrew Covato
    Hype man & Announcer: John Potito

    Andrew worked on the buy side and the sell side of various platforms working on measurement and data at Netflix and Snap. He has experience in ad tech and measurement at VC-backed start-ups Google eBay and Meta.

    #EP128 - [Bitesized] - Learning to Play the Game

    #EP128 - [Bitesized] - Learning to Play the Game

    Welcome back to another bitesized mini episode! 

    This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. 

    Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to progress and grow your channels. 

    Join this episode for some advice on how to go about doing just that. 

    Enjoy!

    Jake Madoff on Paid Media Trends and Growth in 2024

    Jake Madoff on Paid Media Trends and Growth in 2024

    On today’s episode, I spoke with Jake Madoff about paid media trends and growth marketing in 2023. Jake has led growth for several multi-million dollar startups, including Bespoke Post. He is particularly in touch with paid media and creative, and gives us a bunch of tactical tips.

    Here’s what you’ll learn:

    • How paid media has changed in 2024
    • How to think about ad creative going forward
    • The role of AI in growth and paid media
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