paid social ads

Explore the dynamic world of social media advertising with Joseph Wolf, Optidge’s Head of Paid Social. From diverse campaign strategies to understanding audience behaviors, uncover the importance of quality over quantity and the nuances of tracking for optimal results. Join us as we debunk common myths and gain insights into crafting effective social media campaigns.


An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights

• Joseph Wolf's passion for marketing ignited in high school, leading him from a marketing degree at St. Edward’s University to honing analytical skills in business intelligence. His career journey and expertise truly bloomed at Optidge.
• Contrary to common advice from big media buyers and Meta reps, diversification is crucial for effective advertising, especially in low-budget scenarios. Joe advocates varied campaigns, content, and audience targeting to achieve success without massive spending.
• Dispelling the myth of broad targeting success, Joe emphasizes diversification in demographics, regions, interests, and creative. Backup audiences play a vital role, ensuring sustained success as specific audiences may lose efficacy over time.
• Optidge's approach prioritizes lead quality over quantity. Joe recommends focusing on the relationship between CPL and lead quality, leveraging diverse campaigns, and testing creatively to achieve success in the evolving landscape of paid social advertising.

Episode Links

• Joseph’s LinkedIn
• Optidge Website 

For the full list of episode links, visit our main page. 

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Hear how Fanjoy became the go-to merchandising company for top social stars. From Addison Rae to The Try Guys, Fanjoy powers over 100 creators when they create and sell merch. 

For more on Fanjoy and show notes:  www.shopify.com/blog/fanjoy-merch

Tune In To Learn: 

• How Fanjoy finds and selects social stars to work with
• The process of scaling from a print on demand business to find ideal production partners 
• Fanjoy's plans for expanding into retail as a DTC brand