paid social

In this week’s Serious Social Live, Colin Jacobs will be getting into the nitty-gritty of paid social media. Tune in to discover how everything from customer journeys, touch points and algorithms, will help you smash your paid social media campaigns this year.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/ 

What this episode covers:

• What direction we see paid media going in
• Strategies and areas to focus on
• How to plan for differing circumstances

If you enjoy this episode, please do let us know and don’t forget to subscribe for more!

A lot happened in 2020, and the same is true for the paid media landscape. In this week's Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your paid strategy this year, and helping you understand the priorities for paid social.

Copyright: immediate future

Website: http://www.immediatefuture.co.uk 

Social profiles: 

·       YouTube: https://www.youtube.com/user/IFTubes 

·       Facebook: https://www.facebook.com/ImmediateFuture/ 

·       LinkedIn: https://www.linkedin.com/company/immediate-future/ 

·       Twitter: https://twitter.com/iftweeter 

·       Instagram: https://www.instagram.com/ifinstas/

For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/

What this episode covers:

• Why account structure is so important
• How to plan and map out your structure
• Our starting point
• How CBO impacts things
• How to group your audiences
• The importance of naming conventions

What this episode covers:

• Pros and cons of working remotely
• Recruitment benefits
• How the costs / office savings work out in practice
• Challenges to working remote
• Advice for remote team management

What this episode covers:

• Account planning - what to prioritise first, how to decide on the best structure
• Account structure – why account structure matters and how to decide what’s best for you
• Avoiding shiny objects – not getting distracted!
• Tracking performance – how to understand what’s working and how to review performance

What this episode covers:

• Our new name
• How to review budget distribution
• Tools to monitor spend and help with decisions
• The importance of prioritising your goals

Welcome to the first podcast episode under our new name!

Within this episode we cover:

• The newly launched Facebook Shops
• Advertising trends since lockdown
• How to make the most of video within your campaigns

Enjoy!

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!

Hosts:
Justin Lester Instagram///LinkedIn

Jason Bagley Instagram///LinkedIn

Samir Patel, Managing Director at Blue State Digital London, guests this week to discuss how the recent success of the Labour Party in the 2017 British elections was aided by a huge push in digital by the British Left. We discuss the role that Facebook data targeting played in the election - not just from Labour but also advocacy groups. Samir also explains how social media was used to mobilize the British youth vote, how citizens built their own digital tools to campaign (i.e. civic tech), and some transnational differences (and similarities) between campaigning in the United States, United Kingdom, and other parts of the European Union. We also talk about how Brexit and the upcoming negotiations may affect data privacy laws and campaign regulations.

The article that I mention in the introduction can be found on Blue State Digital's website here.